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Telecoms & Broadband Business Newsletter - September 2011

Publication Overview

Published since 1983, Australia’s first telecommunications and new media newsletter covers national and international business strategies and government policies in relation to fixed and wireless broadband and other smart infrastructure, the digital economy, digital and mobile media, smart grids, e-health and e-education.

Executive Summary

Key telecoms trends moving into 2012

With the NBN and mobile broadband networks now well and truly underway it is important to look at what the real value of this new infrastructure will be. 

The infrastructure that is now being built offers a range of features – ubiquity, affordability, low latency, high speed and high capacity. It will link millions of devices and sensors that will enable us to more efficiently and effectively manage our environment, traffic, infrastructures and our society as a whole. 

This ‘Internet of Things’ is going to be a real game-changer. It will transform every single sector of society and the economy and it will be out of this environment that new businesses – and indeed new industries – will be born. This is one of the reasons so many overseas ICT companies are increasing their presence in Australia. The NBN is an ideal test-bed for such developments. A great deal of attention is being paid to cloud computing and the NBN can be viewed as one gigantic cloud. 

The development of cloud computing involves a business transition, and company strategies and policies will need to be changed before its potential can be monetised by businesses. A key factor here is that organisations will have to raise ICT from the level of an infrastructure issue to that of a business opportunity. Cloud computing will need to be seen as a valuable business tool – one that will differentiate one company from others. 

Key trends for 2012:

  • The first million NBN customers will be connected.
  • The NBN will start showing its first results in customer uptake, application development and customer feedback. It will become a must-have product.
  • The transition from the current telecoms market to one where the NBN will dominate will lead to further merger and acquisition activities, in both the telco and the content/application markets.
  • Improvements in customer service will be boosted by new technologies such as Ubiquitous Complex Event Processing and Behavioural Attitudinal Geolocation, aiming at lifetime customer relationships.
  • Australian and overseas companies will start testing new services in IPTV, e-health, e-education, disability broadband, e-government and so on.
  • The full extent of the cloud computing opportunity is dependent on the availability of robust, high-capacity networks like the NBN. It will be a slow journey from hype to reality.
  • The triple play market will finally start taking off, with IPTV taking centre-stage.
  • The Smart City/Smart Grid project in Newcastle will become the showcase for a range of new energy services in relation to home energy management, electric vehicles, management of renewable energy and competitive time-of-use pricing.
  • The Carbon Price Scheme will stimulate investments and innovations in energy efficiency technologies in and around smart grids. Significant new business opportunities exist here for ICT-based investments. This will become the first large-scale market for the ‘Internet of Things’.
  • The focus of attention will shift to smart city concepts, with communities and cities becoming actively involved in shaping their own digital future.
  • Competition in mobile broadband will see the penetration of smartphones increase by 10%, to around 60% of mobile phone users. Mobile ARPU will remain flat.
  • Social network sites will be used regularly by over ten million Australians.

Table of Contents

  • 1. Editorial
    • 1.1 Key telecoms trends moving into 2012
    • 1.2 The future of mass media news
    • 1.3 Analysis – Tough times ahead for Optus Singtel
    • 1.4 The Opposition’s second-rate NBN plan
  • 2. Strategies
    • 2.1 Telstra is in good shape
    • 2.2 iiNet Company analysis mid-2011
    • 2.3 Behavioural Attitudinal Geolocation
    • 2.4 Convergence needs to be underpinned by trans-sector thinking
    • 2.5 Internode - mid year analysis
    • 2.6 Misleading press and politicians are at it again
  • 3. Telecommunications
    • 3.1 The power of one: good on you Simon!
    • 3.2 IP phones for Queensland schools
    • 3.3 A new group of telcos is emerging
    • 3.4 Worldwide Telecoms - Key Statistics for a Changing Sector
    • 3.5 South Korea embraces the smart-age
  • 4. Wireless markets
    • 4.1 Long-Term Evolution
    • 4.2 LTE and WiMAX Infrastructure and Subscribers
    • 4.3 Mobile broadband market gains momentum
    • 4.4 Femocells on the rise
    • 4.5 Australians and their smartphones
    • 4.6 Mobile Messaging
  • 5. Short Messaging Service (SMS)
    • 5.1 Asia - a diverse market verging on 3 billion subscribers and surging growth in the developing economies
  • 6. Broadband
    • 6.1 Australia’s NBN vs New Zealand UFB – an unsuitable comparison
    • 6.2 South Korea: stimulating broadband by spending on e-education
    • 6.3 Broadband and 4G networks spearhead telecommunication market developments
  • 7. Digital economy
    • 7.1 Consumers and smart grids
    • 7.2 Mobile money on the increase
    • 7.3 Smartphones – the credit cards of the future
    • 7.4 Optus TV Now
    • 7.5 Desperate attempts to drag the USA into the digital economy
    • 7.6 US ‘review site’ Yelp links up with Sensis
  • 8. Smart Infrastructure
    • 8.1 Electricity companies and the Internet of Things
    • 8.2 Investment in Smart Grid technology in the Asia Pacific
    • 8.3 Monitoring the low-voltage grid
    • 8.4 Smartphone lessons for smart meters
    • 8.5 Cloud brokerage and other business opportunities
    • 8.6 FttH is not about high-speed internet access – it is about the Internet of Things
    • 8.7 Is FttH future-proof infrastructure?
    • 8.8 Houston pilot project on home energy use
    • 8.9 Electronic transport diaries
  • 9. Briefs
    • 9.1 Pre-service teacher program helps teachers protect students online
    • 9.2 TPG moves into the cloud
    • 9.3 Intelligent and sustainable growth: recommend actions for economic recovery in Belgium
    • 9.4 Economic & Fiscal Impact of Introducing Broadband Networks and Services in Lebanon
    • 9.5 Broadband increased GPD in China
    • 9.6 Community technology funds
    • 9.7 Gig.U
    • 9.8 University of WA moves in the cloud
    • Table - Worldwide text messages sent – 2010; 2011
    • Exhibit – LTE definition

Annual Publication profile

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"As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.

Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.

The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it."

Greg Combet, Former Minister for Climate Change, Industry and Innovation

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