Taiwan - Mobile Market - Overview & Statistics

Synopsis

Taiwan’s mobile market has been a remarkable phenomenon. By early 2002, the country had reached the milestone of one mobile service for every person on the island. This meant that it had the highest penetration of any mobile market in the world at the time. Entering 2010, penetration was sitting at around 116%. Consistent with the performance of its impressive mobile sector, Taiwan has been energetically moving into the ‘next generation’ of mobile services. Following the awarding of five licences for 3G services in 2002, one of the new licensees, APBW, launched its CDMA2000 1x service in 2003. The market newcomer passed the ‘one million subscribers’ milestone in late 2006, having grown fivefold in just three years. Three other 3G licensees launched their 3G services in 2005. Going into 2010 there were close to 15 million 3G subscribers, making up nearly 55% of the total mobile subscriber base. As well looking at what is happening with next generation mobile services in Taiwan, this report gives a general overview of the mobile market and operators.

Table of Contents

• 1. Synopsis
  
• 2. Overview of Taiwan’s mobile market
  
• 3. Mobile statistics
  
  • 3.1 Mobile sector revenues
    
  • 3.2 Mobile subscribers and penetration
    
  • 3.3 Mobile ARPU
    
  • 3.4 3G mobile subscribers
    
• 4. Major mobile operators
  
  • 4.1 Mobile operator comparison
    
  • 4.2 Net additions per mobile operator comparison
    
  • 4.3 ARPU per mobile operator comparison
    
  • 4.4 3G mobile operator comparison
    
• 5. Mobile services
  
  • 5.1 Prepaid cards
    
  • 5.2 Personal Handyphone Service (PHS)/Personal Access System (PAS)
    
  • 5.3 Mobile data
    
  • 5.4 SMS message volume, WAP and GPRS subscribers
    
  • 5.5 Mobile Internet
    
  • 5.6 Mobile TV
    
  • 5.7 Mobile value-added services
    
  • 5.8 Mobile banking
    
• 6. Mobile Number Portability (MNP)
  
• 7. Third Generation (3G) mobile
  
  • 7.1 Overview
    
  • 7.2 3G roll out
    
• 8. 4G and LTE
  
• 9. Forecasting methodology
  
• 10. Related reports
  

• Table 4 – Mobile services revenue – 1992 - 2008
• Table 1 – Mobile subscribers and penetration – 1995 - 2020
• Table 6 – Evolution of the mobile market with PHS, 2G and 3G – 2003 - 2008
• Table 5 – 2G and 3G mobile services ARPU – 2005 - 2008
• Table 2 – 3G mobile subscribers and market share – 2003 - 2020
• Table 7 – Mobile operators, subscribers and annual change – June 2009
• Table 9 – Mobile share by service revenue for top three operators – Q1 2009
• Table 8 – Mobile subscribers, net additions by operator – Q2 2009
• Table 8 – Mobile subscribers, market share and ARPU by operator – June 2009
• Table 3 – 3G mobile subscribers and market share – June 2009
• Table 10 – Prepaid 2G subscribers – market share – 2000 - 2008
• Table 11 – PHS subscriber growth – 2001 - 2008
• Table 12 – Mobile data service revenue as proportion of total mobile revenue – 2001 - 2008
• Table 13 – SMS message volume and revenue – 2000 - 2008
• Table 14 – Mobile Internet subscribers – 2001 - 2008
• Table 15 – Mobile TV trial broadcasters

• Exhibit 1 – Mobile data licence winners