Taiwan - Mobile Market - Overview & Statistics

Synopsis

Taiwan’s mobile market has been a remarkable phenomenon. By early 2002, the country had reached the milestone of one mobile service for every person on the island. This meant that it had the highest penetration of any mobile market in the world at the time. By 2009, penetration was sitting at around 110%. Consistent with the performance of its impressive mobile sector, Taiwan has been energetically moving into the ‘next generation’ of mobile services. Following the awarding of five licences for 3G services in 2002, one of the new licensees, APBW, launched its CDMA2000 1x service in 2003. The market newcomer passed the ‘one million subscribers’ milestone in late 2006, having grown fivefold in just three years. Three other 3G licensees launched their 3G services in 2005. As well looking at what is happening with next generation mobile services in Taiwan, this report gives a general overview of the mobile market and operators.

Table of Contents

• 1. Synopsis
  
• 2. Overview of Taiwan’s mobile market
  
  • 2.1 Mobile statistics
    
• 3. Regulatory issues
  
  • 3.1 Mobile Number Portability (MNP)
    
• 4. Third Generation (3G) mobile
  
  • 4.1 Overview
    
  • 4.2 3G roll-out
    
• 5. Major mobile operators
  
• 6. Mobile voice services
  
  • 6.1 Prepaid cards
    
  • 6.2 Personal Handyphone Service (PHS) / Personal Access System (PAS)
    
• 7. Mobile data
  
  • 7.1.1 SMS message volume, WAP and GPRS subscribers – 2001-2007
    
  • 7.1.2 Mobile Internet
    
  • 7.2 Mobile TV
    
• 8. Related reports
  

• Table 1 – Mobile subscribers and penetration rate – 1995 - 2008
• Table 2 – 3G mobile subscribers and market share – 2003 - 2008
• Table 3 – 3G mobile subscribers and market share (Operator data) – June 2008
• Table 4 – Mobile services revenue – 1992 - 2008
• Table 5 – 2G and 3G mobile services ARPU – 2005 - 2008
• Table 6 – Mobile operators, subscribers and annual change – December 2008
• Table 7 – Mobile subscribers, market share and ARPU by operator – 2008
• Table 8 – Mobile net additions by operator – Q4 2008
• Table 9 – Mobile share by service revenue for top 3 operators – Q4 2008
• Table 10 – Prepaid 2G subscribers – market share – 2000 - 2008
• Table 11 – PHS subscribers – 2001 - 2008
• Table 12 – Mobile data service revenue as proportion of total mobile revenue – 2001 - 2008
• Table 13 – SMS message volume and revenue – 2001 - 2008
• Table 14 – Mobile Internet subscribers – 2001 - 2008

• Exhibit 1 – Mobile data licence winners
• Exhibit 2 – Mobile TV trial broadcasters