Switzerland - Mobile Market - Overview, Statistics and Forecasts

Synopsis

Switzerland’s mobile penetration is on a par with the European average. The three mobile network operators have upgraded their networks with high-speed packet access technology in a bid to encourage consumer use of mobile data services, thus increasing otherwise stagnant ARPU. The regulator has also encouraged operators to collaborate on a shared long-term evolution network, so reducing investment costs. In addition, GSM spectrum has been allocated for 3G use, thus enabling network operators to extend their 3G reach. Mobile TV has also progressed, with Swisscom Broadcast having been awarded a national mobile TV licence using the DVB-H standard.

In this report we profile Switzerland’s mobile market in 2010, presenting an analysis on the regulatory environment and a profile of the main providers. We also assess data services, detail developments in mobile TV and other new technologies, and also provide ARPU and 3G subscriber forecasts to 2015.

Table of Contents

• 1. Synopsis
• 2. Overview of Switzerland’s mobile market
  • 2.1 Mobile statistics
  • 2.2 Mobile market shares
• 3. Regulatory issues
  • 3.1 Spectrum regulations and spectrum auctions
    • 3.1.1 Licensing
    • 3.1.2 Digital dividend spectrum
    • 3.1.3 Spectrum auctions
  • 3.2 Number portability
  • 3.3 Fixed-to-mobile call charges
  • 3.4 Roaming
• 4. Mobile technologies
  • 4.1 Digital
  • 4.2 Third Generation (3G) mobile
    • 4.2.1 Network sharing
• 5. Major mobile operators
  • 5.1 Swisscom Mobile
  • 5.2 Network contracts
  • 5.3 Sunrise
  • 5.4 Orange
    • 5.4.1 UMTS/3G
  • 5.5 Failed merger of Orange – Sunrise
  • 5.6 Mobile Virtual Network Operators (MVNOs)
  • 5.7 Mobile Virtual Network Enablers (MVNEs)
• 6. Mobile voice services
  • 6.1 Prepaid cards
• 7. Mobile Messaging
  • 7.1 Short Message Service (SMS)
  • 7.2 Multimedia Messaging Service (MMS)
• 8. Mobile data services
  • 8.1 General Packet Radio Service (GPRS)
  • 8.2 High-Speed Packet Access (HSPA)
  • 8.3 High-Speed Circuit Switched Data (HSCSD)
  • 8.4 Enhanced Data for GSM Evolution (EDGE)
  • 8.5 Long-term evolution (LTE)
  • 8.6 BlackBerry
  • 8.7 iPhone
  • 8.8 Mobile TV
• 9. Mobile applications
  • 9.1 Location-based services
  • 9.2 Mobile ticketing
• 10. Forecasts
  • 10.1 Forecasts – mobile ARPU – 2009 - 2015
  • 10.2 Forecasts – UMTS subscribers – 2009 - 2015
  • 10.3 Notes on scenario forecasts
• 11. Related reports

• Table 1 – Mobile investment, UMTS and total – 1998 - 2011
• Table 2 – Mobile operators, subscribers and annual change – 2010
• Table 3 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2011
• Table 4 – UMTS subscribers – 2005 - 2011
• Table 5 – Mobile revenue – 2000 - 2011
• Table 6 – Mobile voice traffic – 2000 - 2012
• Table 7 – Share of subscribers by MNO – 2005 - 2010
• Table 8 – Mobile numbers ported – 2000 - 2009
• Table 9 – Mobile termination charges by operator – 2006; 2009 - 2011
• Table 10 – European roaming charges – 2007 - 2012
• Table 11 – Voice roaming charges by operator – 2011
• Table 12 – Volume of roaming calls made, by destination – 2009 - 2010
• Table 13 – Swisscom Mobile blended ARPU – 2006 - 2010
• Table 14 – Swisscom Mobile revenue – 2003 - 2010
• Table 15 – Swisscom Mobile subscribers – 2006 - 2010
• Table 16 – Sunrise subscribers – 2004 - 2010
• Table 17 – TDC Sunrise revenue and annual change – 2006 - 2010
• Table 18 – Sunrise revenue and annual change – 2009 - 2010
• Table 19 – Orange mobile subscribers – 2000 - 2010
• Table 20 – Orange revenue, annual change – 2005 - 2010
• Table 21 – Orange revenue – 2005 – 2010
• Table 22 – Orange annualised ARPU – 2006 - 2010
• Table 23 – Orange mobile data as percentage of revenue – 2003 - 2010
• Table 24 – Prepaid subscribers and market share – 1998 - 2011
• Table 25 – Swisscom Mobile contract and prepaid subscribers – 2006 - 2010
• Table 26 – Swisscom Mobile prepaid share of subscribers – 1998 - 2010
• Table 27 – Swisscom Mobile sent SMS and MMS – 2007 - 2010
• Table 28 – SMS, PSMS traffic and annual change – 2002 - 2010
• Table 29 – Average price of SMS – 2009 - 2010
• Table 30 – MMS, premium MMS traffic and annual change – 2003 - 2009
• Table 31 – Mobile Internet traffic (historic) – 2003 - 2006
• Table 32 – Mobile data volume, by destination – 2009 - 2010
• Table 33 – Average price per MB sent – 2009 - 2010
• Table 34 – Forecast mobile ARPU – 2009 - 2015
• Table 35 – Forecast UMTS subscribers and penetration rate – 2009 - 2015

• Chart 1 – Swisscom Mobile revenue – 2003 – 2010
• Chart 2 – Swisscom Mobile subscribers – 2006 – 2010
• Chart 3 – Sunrise subscribers – 2004 – 2010
• Chart 4 – Orange mobile subscribers – 2000 – 2010
• Chart 5 – Orange annualised ARPU – 2006 – 2010
• Chart 6 – Orange mobile data as percentage of revenue – 2003 – 2010
• Chart 7 – Prepaid subscribers and market share – 1998 – 2011
• Chart 8 – Swisscom Mobile contract and prepaid subscribers – 2006 – 2010
• Chart 9 – Swisscom Mobile sent SMS and MMS – 2007 – 2010

• Exhibit 1 – BlackBerry services defined