Switzerland - Mobile Market - Overview, Statistics & Forecasts

Synopsis

Switzerland’s mobile penetration is on a par with the European average. The three mobile network operators have invested in HSDPA technology in a bid to encourage consumer use of mobile data services, thus increasing otherwise stagnant ARPU. Mobile TV has progressed, with Swisscom Broadcast having been awarded a national mobile TV licence using the DVB-H standard. The regulator has allocated GSM spectrum for 3G use, thus enabling the operators to extend their 3G network reach. In this report we profile Switzerland’s mobile market in 2009, presenting an analysis on the regulatory environment and a profile of the main providers. We also assess data services, detail developments in mobile TV and other new technologies, and also provide ARPU and 3G subscriber forecasts to 2014.

Table of Contents

• 1. Synopsis
  
• 2. Overview of Switzerland’s mobile market
  
  • 2.1 Mobile statistics
    
  • 2.2 Mobile market shares
    
• 3. Regulatory issues
  
  • 3.1 Spectrum regulations and spectrum auctions
    
    • 3.1.1 Licensing
      
    • 3.1.2 Digital dividend spectrum
      
    • 3.1.3 Spectrum auctions
      
  • 3.2 Number portability
    
  • 3.3 Fixed-to-mobile call charges
    
  • 3.4 Roaming
    
• 4. Mobile technologies
  
  • 4.1 Digital
    
  • 4.2 Third Generation (3G) mobile
    
    • 4.2.1 Network sharing
      
• 5. Major mobile operators
  
  • 5.1 Swisscom Mobile
    
  • 5.2 Network contracts
    
  • 5.3 TDC (Sunrise)
    
  • 5.4 Orange
    
    • 5.4.1 UMTS/3G
      
  • 5.5 Merger of Orange – Sunrise
    
  • 5.6 Mobile Virtual Network Operators (MVNOs)
    
• 6. Mobile voice services
  
  • 6.1 Prepaid cards
    
• 7. Mobile data services
  
  • 7.1 Short Message Service (SMS)
    
  • 7.2 Multimedia Messaging Service (MMS)
    
  • 7.3 General Packet Radio Service (GPRS)
    
  • 7.4 High-Speed Packet Access (HSPA)
    
  • 7.5 High-Speed Circuit Switched Data (HSCSD)
    
  • 7.6 Enhanced Data for GSM Evolution (EDGE)
    
  • 7.7 Long-term evolution (LTE)
    
  • 7.8 BlackBerry
    
  • 7.9 iPhone
    
  • 7.10 Mobile TV
    
• 8. Mobile applications
  
  • 8.1 Location-based services
    
  • 8.2 Mobile ticketing
    
• 9. Forecasts
  
  • 9.1 Forecasts – mobile ARPU – 2009 - 2014
    
  • 9.2 Forecasts – UMTS subscribers – 2009 - 2014
    
  • 9.3 Notes on scenario forecasts
    
• 10. Related reports
  

• Table 1 – Mobile investment, UMTS and total – 1998 - 2008
• Table 2 – Mobile operators, subscribers and annual change – June 2009
• Table 3 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2010
• Table 4 – UMTS subscribers – 2005 - 2009
• Table 5 – Mobile revenue – 2000 - 2009
• Table 6 – Share of subscribers by operator – 2005 - 2009
• Table 7 – Mobile numbers ported – 2000 - 2008
• Table 8 – Mobile termination charges by operator – 2006; 2009
• Table 9 – European roaming charges – 2007 - 2009
• Table 10 – Swisscom Mobile blended ARPU – 2006 - 2009
• Table 11 – Swisscom Mobile revenue – 2003 - 2009
• Table 12 – Swisscom Mobile subscribers – 2006 - 2009
• Table 13 – TDC Sunrise subscribers – 2004 - 2009
• Table 14 – TDC Sunrise revenue and annual change – 2006 - 2009
• Table 15 – Orange mobile subscribers – 2000 - 2009
• Table 16 – Orange revenue – 2005 - 2009
• Table 17 – Orange annualised ARPU – 2006 - 2009
• Table 18 – Orange mobile data as % of revenue – 2003 - 2009
• Table 19 – Prepaid subscribers and market share – 1998 - 2009
• Table 20 – Swisscom Mobile contract and prepaid subscribers – 2006 - 2009
• Table 21 – Swisscom Mobile prepaid share of subscribers – 1998 - 2009
• Table 22 – Mobile Internet traffic (historic) – 2003 - 2006
• Table 23 – Swisscom Mobile sent SMS and MMS – 2007 - 2009
• Table 24 – SMS, PSMS traffic and annual change – 2002 - 2009
• Table 25 – MMS, premium MMS traffic and annual change – 2003 - 2009
• Table 26 – Forecast mobile ARPU - 2005 - 2014
• Table 27 – Forecast UMTS subscribers and penetration rate – 2009 - 2014

• Exhibit 6 – BlackBerry services defined