Sweden - Mobile Market - Overview, Statistics & Forecasts

Synopsis

Sweden’s high mobile penetration rate is due to the burgeoning 3G sector, stimulated in turn by excellent infrastructure. The market has been enervated by greater consumer take-up for mobile data services as competition has forced down consumer prices. The analogue network was shut down in mid-2007, while the 450MHz and 900MHz frequencies have been switched to digital use to provide a national mobile broadband service, and the 800MHz spectrum is to be auctioned in mid-2010. Sweden is also in the forefront of LTE developments. This report provides statistics and analysis on the Swedish mobile market in 2010, including the key regulatory issues, the growth of mobile data services and forecasts for the 3G subscriber base and mobile ARPU to 2015.

1. Synopsis
2. Overview of Sweden’s mobile market
- 2.1 Mobile statistics
- 2.2 Operator market shares
3. Regulatory issues
- 3.1 Spectrum regulations and spectrum auctions
  - 3.1.1 800MHz
  - 3.1.2 900MHz
  - 3.1.3 1.9GHz
  - 3.1.4 3.6-3.8GHz
  - 3.1.5 2.6GHz
  - 3.1.6 28GHz
- 3.2 Roaming
- 3.3 Mobile Number portability (MNP)
- 3.4 Mobile termination rates (MTRs)
- 3.5 Network sharing
4. Mobile technologies
- 4.1 Analogue
- 4.2 Digital
- 4.3 Third Generation (3G) mobile
  - 4.3.1 Network sharing
  - 4.3.2 Fixed-mobile convergence
5. Major mobile operators
- 5.1 Telia Mobile
- 5.2 Tele2 Mobile
- 5.3 Telenor Mobile
- 5.4 Hutchison 3G Sweden
- 5.5 Mobile Virtual Network Operators (MVNOs)
- 5.6 Mobile Virtual Network Enablers (MVNEs)
6. Mobile voice services
- 6.1 Prepaid
- 6.2 Satellite mobile
7. Mobile Messaging
- 7.1 Short Message Service (SMS)
  - 7.1.1 Premium SMS (PSMS)
  - 7.1.2 Revenue distribution
- 7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
- 8.1 Overview
- 8.2 General Packet Radio Service (GPRS)
- 8.3 High-Speed Packet Access (HSPA)
- 8.4 High-Speed Circuit-Switched Data (HSCSD)
- 8.5 Enhanced Data for GSM evolution (EDGE)
- 8.6 BlackBerry
- 8.7 iPhone
- 8.8 Push-to-Talk (PTT)
- 8.9 Long-term evolution (LTE)
- 8.10 Mobile TV
  - 8.10.1 TeliaSonera
  - 8.10.2 Tele2
  - 8.10.3 H3
9. Mobile content and applications
- 9.1 Location-based services
- 9.2 Mobile music
- 9.3 Other developments
10. Forecasts
- 10.1 Forecasts – mobile ARPU – 2009 - 2010; 2015
- 10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
- 10.3 Notes on scenario forecasts
11. Related reports

Table 1 – Mobile operators, subscribers and annual change – September 2009
Table 2 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2010
Table 3 – GSM/UMTS and NMT subscribers (regulator data) – 1999 - 2009
Table 4 – Mobile subscriber net add/loss by technology – 2005 - 2009
Table 5 – Mobile calls by technology – 2004 - 2009
Table 6 – Mobile call services market revenue and market share – 1995; 1997 - 2010
Table 7 – Mobile traffic in minutes and sector traffic use – 2001 - 2009
Table 8 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2010
Table 9 – Market share of subscribers by operator (regulator data) – 1995 - 2009
Table 10 – International roaming minutes and revenue – 2001 - 2007
Table 11 – European roaming charges – 2007 - 2011
Table 12 – Cumulative mobile numbers ported – 2003 - 2009
Table 13 – Mobile termination revenue traffic and revenue – 2000 - 2009
Table 14 – Subscriber distribution by technology – 2001 - 2010
Table 15 – UMTS subscribers and market share – 2006 - 2009
Table 16 – Telia Mobile subscribers – 2002 - 2009
Table 17 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2009
Table 18 – Telia Mobile financial data – 2008 - 2009
Table 19 – Tele2 Mobile (Sweden) subscribers, ARPU and revenue – 2005 - 2009
Table 20 – Telenor Mobile Sweden financial data – 2004 - 2009
Table 21 – Telenor Mobile Sweden subscriber statistics and ARPU – 2005 - 2009
Table 22 – H3 subscribers (Sweden and Denmark) – August 2009
Table 23 – H3 revenue (Sweden and Denmark) – H1 2009
Table 24 – H3 ARPU (Sweden and Denmark) – H1 2009
Table 25 – Active prepaid cards - GSM/UMTS – 1997 - 2010
Table 26 – Mobile subscriber revenue: contract and prepaid (SEK) – 2000 - 2010
Table 27 – Annual and monthly SMS volumes – 1999 - 2010
Table 28 – MMS messages sent, annual change and revenue – 2003 - 2010
Table 29 – Mobile data services and traffic – 2002 - 2010
Table 30 – Mobile data revenue – 2002 - 2010
Table 31 – Mobile broadband subscribers – 2006 - 2010
Table 32 – Forecast mobile ARPU – 2009 - 2010; 2015
Table 33 – Forecast UMTS subscribers – 2009 - 2010; 2015