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Sweden - Mobile Market Insights, Statistics and Forecasts

Synopsis

Sweden’s high mobile penetration rate is due to the burgeoning 3G sector, stimulated in turn by excellent infrastructure. The market has been enervated by greater consumer take-up for mobile data services as competition has forced down consumer prices. The analogue network was shut down in mid-2007, while the 450MHz and 900MHz frequencies have been switched to digital use to provide a national mobile broadband service. Spectrum in the 800MHz and 1800MHz bands auctioned in 2011 will provide additional capabilities to MNOs extending the LTE footprints. This report provides statistics and analysis on the Swedish mobile market in 2011, including the key regulatory issues, the growth of mobile data services and forecasts for the 3G subscriber base and mobile ARPU to 2015.

Key developments:

Regulator finds that 9% of mobile data users send 87% of traffic; government raises SEK2.05 billion from 800MHz spectrum; shared network of Telenor and H3 upgraded with HSPA+ to 42Mb/s; Net 1 upgrades network with CDMA2000 1xEV-DO Rev B technology in the 450MHz band; H3 contracts to provide world first LTE TDD/FDD dual-mode network; Telia plans LTE network expansion to cover 663 localities by the end of 2012; regulator assigns additional 1800MHz spectrum with generous terms; regulator’s 2010 market data, operator data to June 2011.

Companies covered in this report include:

TeliaSonera, Tele2, H3 Sweden, Telenor Sweden, Net 1.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Sweden’s mobile market
    • 2.1 Mobile statistics
    • 2.2 Operator market shares
  • 3. Regulatory issues
    • 3.1 Spectrum regulations and spectrum auctions
      • 3.1.1 800MHz
      • 3.1.2 900MHz
      • 3.1.3 1800MHz
      • 3.1.4 1.9GHz
      • 3.1.5 3.6-3.8GHz
      • 3.1.6 2.3GHz
      • 3.1.7 2.6GHz
      • 3.1.8 28GHz
    • 3.2 Roaming
    • 3.3 Mobile Number portability (MNP)
    • 3.4 Mobile termination rates (MTRs)
    • 3.5 Network sharing
  • 4. Mobile technologies
    • 4.1 Analogue
    • 4.2 Digital
    • 4.3 Third Generation (3G) mobile
      • 4.3.1 Network sharing
      • 4.3.2 Fixed-mobile convergence
  • 5. Major mobile operators
    • 5.1 Telia Mobile
    • 5.2 Tele2 Mobile
    • 5.3 Telenor Mobile
    • 5.4 Net4Mobility
    • 5.5 Hutchison 3G Sweden
    • 5.6 Mobile Virtual Network Operators (MVNOs)
    • 5.7 Mobile Virtual Network Enablers (MVNEs)
  • 6. Mobile voice services
    • 6.1 Prepaid
    • 6.2 Satellite mobile
  • 7. Mobile Messaging
    • 7.1 Short Message Service (SMS)
      • 7.1.1 Premium SMS (PSMS)
      • 7.1.2 Revenue distribution
    • 7.2 Multimedia Messaging Service (MMS)
  • 8. Mobile data services
    • 8.1 Overview
    • 8.2 General Packet Radio Service (GPRS)
    • 8.3 High-Speed Packet Access (HSPA)
    • 8.4 Evolved HSPA (HSPA+)
    • 8.5 High-Speed Circuit-Switched Data (HSCSD)
    • 8.6 Enhanced Data for GSM evolution (EDGE)
    • 8.7 iPhone
    • 8.8 Push-to-Talk (PTT)
    • 8.9 Long-term evolution (LTE)
    • 8.10 Femtocells
    • 8.11 Mobile TV
      • 8.11.1 TeliaSonera
      • 8.11.2 Tele2
      • 8.11.3 H3
  • 9. Mobile content and applications
    • 9.1 Location-based services
    • 9.2 Mobile music
    • 9.3 Other developments
  • 10. Forecasts
    • 10.1 Forecasts – mobile ARPU – 2009 - 2010; 2015
    • 10.2 Forecasts – UMTS subscribers – 2006 – 2012; 2015
    • 10.3 Notes on scenario forecasts
  • 11. Related reports
  • Table 1 – Mobile operators, subscribers and annual change – June 2011
  • Table 2 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2012
  • Table 3 – GSM/UMTS and NMT subscribers (regulator data) – 1999 - 2012
  • Table 4 – Subscriber distribution by technology – 2001 - 2012
  • Table 5 – End-user revenue by service – 1995; 1997; 1999 - 2012
  • Table 6 – Mobile traffic in minutes and sector traffic use – 2001 - 2012
  • Table 7 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
  • Table 8 – Market share of subscribers by operator (regulator data) – 1995 - 2010
  • Table 9 – European retail roaming charges – 2007 - 2011
  • Table 10 – European wholesale roaming charges – 2009 - 2011
  • Table 11 – Average data roaming charges – 2008 - 2010
  • Table 12 – Cumulative mobile numbers ported – 2003 - 2009
  • Table 13 – Annual mobile numbers ported – 2008 - 2011
  • Table 14 – Mobile termination revenue traffic and revenue – 2000 - 2010
  • Table 15 – TeliaSonera Mobile subscribers – 2002 - 2011
  • Table 16 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2011
  • Table 17 – Telia Mobile financial data – 2007 - 2011
  • Table 18 – Tele2 mobile subscribers – 2004 - 2011
  • Table 19 – Tele2 Mobile (Sweden) financial data – 2005 - 2011
  • Table 20 – Tele2 Mobile (Sweden) blended ARPU– 2006 - 2010
  • Table 21 – Telenor Mobile Sweden financial data – 2004 - 2011
  • Table 22 – Telenor Mobile Sweden subscribers – 2005 - 2011
  • Table 23 – Telenor Mobile (Sweden) ARPU – 2006 - 2011
  • Table 24 – H3 subscribers (Sweden and Denmark) – 2009 - 2011
  • Table 25 – H3 revenue (Sweden and Denmark) –2008 -2010
  • Table 26 – H3 annualised ARPU (Sweden and Denmark) – 2008 - 2010
  • Table 27 – Active prepaid cards - GSM/UMTS – 2000- 2010
  • Table 28 – Mobile subscriber revenue: contract and prepaid (SEK) – 2000 - 2010
  • Table 29 – Monthly SMS volumes per user – 2000 - 2012
  • Table 30 – Annual SMS volumes – 2000 - 2012
  • Table 31 – SMS revenue – 2000 – 2012
  • Table 32 – MMS messages sent, annual change and revenue – 2003 - 2012
  • Table 33 – MMS messaging revenue – 2004 - 2012
  • Table 34 – Mobile data services traffic – 2002 - 2012
  • Table 35 – Mobile data services subscribers – 2002 - 2012
  • Table 36 – Mobile data revenue – 2002 - 2012
  • Table 37 – Forecast blended mobile ARPU – 2009 - 2011; 2015
  • Table 38 – Forecast UMTS subscribers – 2009 - 2010; 2015
  • Chart 1 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2012
  • Chart 2 – GSM/UMTS subscribers (regulator data) – 2006 - 2012
  • Chart 3 – Mobile traffic in minutes and sector traffic use – 2001 - 2012
  • Chart 4 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
  • Chart 5 – Market share of subscribers by operator (regulator data) – 2000 – 2010
  • Chart 6 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2011
  • Chart 7 – Tele2 Mobile (Sweden) financial data – 2005 - 2011
  • Chart 8 – Telenor Mobile Sweden financial data – 2004 - 2011
  • Chart 9 – Active prepaid cards – GSM/UMTS – 2000 - 2011
  • Exhibit 1 – UMTS licence awards in Sweden – 2000
  • Exhibit 2 – 800MHz licence awards in Sweden – 2011
  • Exhibit 3 – 1800MHz licence awards in Sweden – Oct 2011
  • Exhibit 4 – 2.6GHz licence awards in Sweden – May 2008
  • Exhibit 5 – Premium SMS market overview

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