Sweden - Mobile Market Insights, Statistics and Forecasts

Synopsis

Sweden’s mobile sector has benefited from one of Europe’s most developed markets for LTE services. A significant proportion of mobile subscribers now make use of LTE services, which for many customers provide a viable alternative to fixed-line broadband. The market has been enervated by greater consumer take-up for mobile data services as competition has forced down prices. With the closing down of the analogue network, spectrum in the 450MHz and 900MHz bands has been put to digital use to provide a national mobile broadband service. Spectrum in the 800MHz and 1800MHz bands is also providing MNOs with additional capabilities for their LTE networks. This report provides statistics and analysis on the Swedish mobile market, including the key regulatory issues, the growth of mobile data services and forecasts for subscribers base and mobile ARPU to 2015.

Key developments:

Net4Mobililty network to provide 90% geographic coverage by 2016; government raises SEK2.05 billion from 800MHz spectrum; shared network of Telenor and H3 upgraded with HSPA+ to 42Mb/s; TeliaSonera plans VoLTE services, signs up for Ericsson M2m platform; regulator consults on use of 2.3GHz spectrum; Net 1 upgrades network with CDMA2000 1xEV-DO Rev B technology in the 450MHz band; H3 contracts to provide world first LTE TDD/FDD dual-mode network; MNOs secure LTE smartphones; TeliaSonera expands LTE network; MNOs launch mobile wallet service JV; regulator assigns additional 1800MHz spectrum with generous terms; regulator’s market data to June 2013; telcos’ operating and financial data to Q4 2013; market developments to early 2014.

Companies covered in this report include:

TeliaSonera, Tele2, H3 Sweden, Telenor Sweden, Net 1.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Sweden’s mobile market
    • 2.1 Mobile statistics
    • 2.2 Operator market shares
  • 3. Regulatory issues
    • 3.1 Spectrum regulations and spectrum auctions
      • 3.1.1 800MHz
      • 3.1.2 900MHz
      • 3.1.3 1800MHz
      • 3.1.4 1.9GHz
      • 3.1.5 3.5GHz
      • 3.1.6 3.6-3.8GHz
      • 3.1.7 2.3GHz
      • 3.1.8 2.6GHz
      • 3.1.9 28GHz
    • 3.2 Roaming
    • 3.3 Mobile Number Portability (MNP)
    • 3.4 Mobile termination rates (MTRs)
    • 3.5 Network sharing
  • 4. Mobile technologies
    • 4.1 Analogue
    • 4.2 Digital
    • 4.3 Third Generation (3G) mobile
      • 4.3.1 Fixed-mobile convergence (FMC)
  • 5. Major mobile operators
    • 5.1 Telia Mobile
    • 5.2 Tele2 Mobile
    • 5.3 Telenor Mobile
    • 5.4 Net4Mobility
    • 5.5 Hutchison 3G Sweden
    • 5.6 Mobile Virtual Network Operators (MVNOs)
    • 5.7 Mobile Virtual Network Enablers (MVNEs)
  • 6. Mobile voice services
    • 6.1 Prepaid
    • 6.2 Satellite mobile
  • 7. Mobile Messaging
    • 7.1 Short Message Service (SMS)
      • 7.1.1 Premium SMS (PSMS)
      • 7.1.2 Revenue distribution
    • 7.2 Multimedia Messaging Service (MMS)
  • 8. Mobile data services
    • 8.1 Overview
    • 8.2 General Packet Radio Service (GPRS)
    • 8.3 High-Speed Packet Access (HSPA)
    • 8.4 Evolved HSPA (HSPA+)
    • 8.5 High-Speed Circuit-Switched Data (HSCSD)
    • 8.6 Enhanced Data for GSM evolution (EDGE)
    • 8.7 Push-to-Talk (PTT)
    • 8.8 Long-term Evolution (LTE)
      • 8.8.1 TeliaSonera
      • 8.8.2 H3
      • 8.8.3 Tele2
    • 8.9 Femtocells
    • 8.10 Mobile TV
      • 8.10.1 TeliaSonera
      • 8.10.2 Tele2
      • 8.10.3 H3
  • 9. Mobile content and applications
    • 9.1 Location-based services
    • 9.2 Mobile music
    • 9.3 Other developments
    • 9.4 M-payments
    • 9.5 M2M
  • 10. Forecasts
    • 10.1 Forecasts – mobile ARPU – 2009 - 2010; 2015
    • 10.2 Forecasts – UMTS subscribers – 2006 – 2012; 2015
    • 10.3 Notes on scenario forecasts
  • 11. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2004
  • Table 2 – Mobile subscribers and penetration rate – 2005 - 2014
  • Table 3 – GSM/UMTS and NMT subscribers (regulator data) – 1999 - 2013
  • Table 4 – Subscriber distribution by technology – 2001 - 2012
  • Table 5 – Historic - End-user revenue by service – 1995; 1997; 1999 - 2004
  • Table 6 – End-user revenue by service – 2005 - 2013
  • Table 7 – Mobile traffic in minutes and sector traffic use – 2001 - 2013
  • Table 8 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2013
  • Table 9 – Historic - Market share of subscribers by operator (regulator data) – 1995 - 2004
  • Table 10 – Market share of subscribers by operator (regulator data) – 2005 - 2013
  • Table 11 – European roaming charges – 2007 - 2014
  • Table 12 – Annual mobile numbers ported – 2008 - 2013
  • Table 13 – Mobile termination revenue traffic and revenue – 2000 - 2012
  • Table 14 – TeliaSonera Mobile subscribers – 2002 - 2013
  • Table 15 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2013
  • Table 16 – Telia Mobile revenue – 2007 - 2013
  • Table 17 – Tele2 mobile subscribers – 2004 - 2013
  • Table 18 – Tele2 Mobile (Sweden) financial data – 2005 - 2013
  • Table 19 –Tele2 Mobile (Sweden) blended ARPU (historic) – 2006 - 2012
  • Table 20 – Telenor Mobile Sweden financial data – 2004 - 2013
  • Table 21 – Telenor Mobile Sweden subscribers – 2005 - 2013
  • Table 22 – Telenor blended mobile ARPU (Sweden) – 2006 - 2013
  • Table 23 – H3 subscribers – 2009 - 2013
  • Table 24 – H3 revenue (Sweden and Denmark) –2008 -2010
  • Table 25 – H3 revenue (Sweden) –2010 -2013
  • Table 26 – H3 annualised ARPU (Sweden and Denmark) – 2008 - 2013
  • Table 27 – Active prepaid and contract subscribers - GSM/UMTS – 2000- 2013
  • Table 28 – Monthly SMS volumes per user – 2000 - 2013
  • Table 29 – Annual SMS volumes – 2000 - 2013
  • Table 30 – SMS revenue – 2000 – 2013
  • Table 31 – MMS messages sent, annual change and revenue – 2003 - 2013
  • Table 32 – MMS messaging revenue – 2004 - 2013
  • Table 33 – Mobile data services traffic – 2002 - 2013
  • Table 34 – Mobile data services subscribers – 2006 - 2013
  • Table 35 – Mobile data traffic revenue – 2002 - 2012
  • Table 36 – LTE subscribers – 2010 - 2013
  • Table 37 – M2M connections – 2011 - 2014
  • Table 38 – M2M revenue – 2011 - 2012
  • Table 39 – Forecast blended mobile ARPU – 2009 - 2011; 2015
  • Table 40 – Forecast UMTS subscribers – 2009 - 2010; 2015
  • Chart 1 – Mobile subscribers and penetration rate – 2003 - 2014
  • Chart 2 – End-user revenue by service – 2003- 2013
  • Chart 3 – Mobile traffic in minutes and sector traffic use – 2003 - 2013
  • Chart 4 – Market share of subscribers by operator (regulator data) – 2005 – 2013
  • Chart 5 – Telia Mobile blended, contract and prepaid ARPU – 2004 - 2013
  • Chart 6 – Tele2 Mobile (Sweden) financial data – 2005 - 2013
  • Chart 7 – Telenor Mobile Sweden financial data – 2004 - 2013
  • Chart 8 – Active prepaid and contract subscribers – GSM/UMTS – 2000 - 2013
  • Chart 9 – Mobile data services subscribers – 2006 – 2013
  • Exhibit 1 – UMTS licence awards in Sweden – 2000
  • Exhibit 2 – 800MHz licence awards in Sweden – 2011
  • Exhibit 3 – 1800MHz licence awards in Sweden – Oct 2011
  • Exhibit 4 – 2.6GHz licence awards in Sweden – May 2008
  • Exhibit 5 – MVNOs and host networks – June 2013
  • Exhibit 6 – Premium SMS market overview

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