Sri Lanka - Mobile Communications, Broadcasting and Forecasts

Synopsis

The highly competitive mobile market in Sri Lanka had been running with a healthy overall annual growth rate for some years. While mobile penetration has historically been relatively low compared with other more developed Asian markets, it is now catching up, with penetration reaching 105% by 2015.

The market has undoubtedly benefited from its liberalisation and the competition that came with five operators continuing to battle it out for market share. However consolidation in Sri Lanka over the next few years is possible since the market is finding it increasingly difficult to sustain all five operators.

This report presents an overview of mobile phone services in Sri Lanka. The country’s TV broadcasting sector is also briefly reviewed. The country’s transition from analogue to broadcasting is expected to be completed by 2020.

Key developments:

  • The mobile subscriber base grew strongly during 2014 reaching 22.1 million subscribers.
  • Dialog Axiata continues to dominate the market with 42% market share.
  • The Sri Lankan government plans to deploy Google’s ‘Project Loon’ balloons in order to increase 3G coverage across the country.
  • Dialog Broadband, launched an LTE Advanced pilot network in July 2015 in Colombo.
  • Etisalat expanded its 3G network coverage via the deployment of a further 200 base stations.
  • IPTV continues to grow strongly from a small base.
  • PeoTV’s subscriber base grew 42% during 2014, with strong growth is expected to continue into 2015 and 2016.

Companies mentioned in this report:

SLT, Mobitel, Dialog Axiata (formerly Dialog Telekom); Etisalat Sri Lanka (formerly Tigo); Hutchison Lanka; Bharti Airtel Lanka; MTN Networks.

Table of Contents

  • 1. Synopsis
  • 2. Mobile Communications
    • 2.1 Overview of Sri Lanka’s mobile market
    • 2.2 Mobile statistics
    • 2.3 Forecasts – mobile services – 2015; 2017; 2020
      • 2.3.1 Scenario forecasts
      • 2.3.2 Notes on forecasting
    • 2.4 Third Generation (3G) mobile
      • 2.4.1 Background
      • 2.4.2 Licences and service launch
      • 2.4.3 Development of 3G
    • 2.5 Fourth Generation (4G) / Long Term Evolution (LTE)
    • 2.6 M-banking
  • 3. Major mobile operators
    • 3.1 Dialog Axiata (formerly Dialog Telekom)
      • 3.1.1 Company overview
      • 3.1.2 Company statistics
      • 3.1.3 Financials
      • 3.1.4 Products and services
      • 3.1.5 Launch and development of 3G
      • 3.1.6 Launch and development of 4G / LTE
    • 3.2 Mobitel
      • 3.2.1 Overview
      • 3.2.2 Statistics
      • 3.2.3 Developments
      • 3.2.4 Proposed takeover of Hutchison Lanka
      • 3.2.5 Financials
      • 3.2.6 Development of 3G
      • 3.2.7 Launch and development of 4G
    • 3.3 Etisalat Sri Lanka
      • 3.3.1 Background
      • 3.3.2 Acquisition by Etisalat
      • 3.3.3 Statistics
      • 3.3.4 Development
    • 3.4 Hutchison Lanka
      • 3.4.1 Background
      • 3.4.2 Statistics
      • 3.4.3 Development
      • 3.4.4 Takeover by Mobitel
    • 3.5 Bharti Airtel Lanka
      • 3.5.1 Background
      • 3.5.2 Statistics
      • 3.5.3 Development
    • 3.6 Satellite mobile
      • 3.6.1 MTN Networks
      • 3.6.2 Mobitel
      • 3.6.3 Dialog Telekom
  • 4. Broadcasting
    • 4.1 Market overview
    • 4.2 Regulatory environment
    • 4.3 Digital Terrestrial TV (DTT)
    • 4.4 Internet Protocol TV (IPTV)
    • 4.5 Cable and pay TV
      • 4.5.1 Comet Cable
      • 4.5.2 Dialog TV (DTV)
      • 4.5.3 TV & Radio Network (Pvt) Ltd
    • 4.6 Free-to-Air (FTA) TV
  • 5. Related reports
  • Table 1 – Mobile subscribers, annual change and penetration – 1995 - 2005
  • Table 2 – Mobile subscribers, annual change and penetration – 2006 - 2015
  • Table 3 – Mobile operator market share based on subscribers – 2014
  • Table 4 – Mobile operators, subscribers and annual change – 2014
  • Table 5 – Mobile broadband subscribers – 2009 - 2015
  • Table 6 – Forecast mobile subscribers and penetration rate – 2015; 2017; 2020
  • Table 7 – 3G mobile operators and subscribers – 2009; 2013
  • Table 8 – Dialog Axiata subscribers and market share – 2004 - 2014
  • Table 9 – Dialog Axiata prepaid subscribers – 2004 - 2014
  • Table 10 – Dialog Axiata ARPU – postpaid, prepaid and blended – 2007 - 2015
  • Table 11 – Dialog’s smartphone penetration – 2014 - 2015
  • Table 12 – Dialog Axiata: 3G mobile subscribers – 2012 - 2013
  • Table 13 – Mobitel subscribers and market share – 2004 - 2014
  • Table 14 – Mobitel: 3G mobile subscribers – 2012 - 2013
  • Table 15 – Etisalat Sri Lanka subscribers - 2004 - 2014
  • Table 16 – Etisalat: 3G mobile subscribers – 2012 - 2013
  • Table 17 – Hutchison Lanka subscribers and market share – 2006 - 2014
  • Table 18 – Hutchison: 3G mobile subscribers – 2012 - 2013
  • Table 19 – Bharti Airtel Lanka subscribers and market share – 2009 - 2014
  • Table 20 – Bharti Airtel: 3G mobile subscribers – 2012 - 2013
  • Table 21 – Key broadcasting statistics – 2014
  • Table 22 – SLT’s PeoTV subscribers – 2009 - 2014
  • Table 23 – DTV’s DTH subscribers – 2008 - 2015
  • Chart 1 - Mobile subscribers and annual change – 2006 – 2015
  • Chart 2 - Mobile operator market share - 2014
  • Chart 3 - Dialog Axiata subscribers and market share - 2004-2014
  • Chart 4 - Mobitel subscribers and market share - 2005-2014
  • Chart 5 - Estisalat Sri Lanka subscribers – 2005 - 2014

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