The highly competitive mobile market in Sri Lanka had been running with a healthy overall annual growth rate for some years. While mobile penetration has historically been relatively low compared with other more developed Asian markets, it is now catching up, with penetration reaching 105% by 2015.
The market has undoubtedly benefited from its liberalisation and the competition that came with five operators continuing to battle it out for market share. However consolidation in Sri Lanka over the next few years is possible since the market is finding it increasingly difficult to sustain all five operators.
This report presents an overview of mobile phone services in Sri Lanka. The country’s TV broadcasting sector is also briefly reviewed. The country’s transition from analogue to broadcasting is expected to be completed by 2020.
- The mobile subscriber base grew strongly during 2014 reaching 22.1 million subscribers.
- Dialog Axiata continues to dominate the market with 42% market share.
- The Sri Lankan government plans to deploy Google’s ‘Project Loon’ balloons in order to increase 3G coverage across the country.
- Dialog Broadband, launched an LTE Advanced pilot network in July 2015 in Colombo.
- Etisalat expanded its 3G network coverage via the deployment of a further 200 base stations.
- IPTV continues to grow strongly from a small base.
- PeoTV’s subscriber base grew 42% during 2014, with strong growth is expected to continue into 2015 and 2016.
Companies mentioned in this report:
SLT, Mobitel, Dialog Axiata (formerly Dialog Telekom); Etisalat Sri Lanka (formerly Tigo); Hutchison Lanka; Bharti Airtel Lanka; MTN Networks.