South Korea - Digital Economy 2012

Synopsis

The widespread adoption of the internet in South Korea coupled with the continued pace of development has resulted in an exciting digital economy. This report looks at various aspects of the digital economy in South Korea that support the drive to converged services. It includes statistics on e-commerce users and market size, e-banking and online trading; a review of e-entertainment and various e-services such as online shopping learning, gaming and music. The report also contains information on internet usage patterns and provides internet statistics and forecasts to 2017.

Key Developments:

Internet population penetration rate passes 75% and nearly 82% of households have internet access ; increased internet adoption by over 40, 50 and 60 age brackets; digital divide reduced to 15% for computer penetration; South Korea ranked 1st globally in the United Nations e-Government Survey in 2010 and is sharing its knowledge with other countries; government spending of US$2 billion over five years to 2016 to drive a full transition from textbooks to e-books.

Companies covered in this report include:

KT; LG Telecom; NHN; Nexon; NCsoft; Neowiz; CJ Internet; CyWorld; Naver; Daum; Google; Nate; Yahoo.

1. Synopsis
2. Internet statistics
- 2.1 South Korea internet users
- 2.2 South Korea internet subscribers
- 2.3 South Korea ICT usage by household
- 2.4 Changes in the average internet user by activity– 2000 vs 2010, 2011
- 2.5 Distribution of internet users by region - 2010
3. Internet usage patterns
4. Internet usage by the socially disadvantaged
5. Internet Forecasts
- 5.1 Forecast internet users – 2011 - 2012; 2016
- 5.2 Forecasting methodology
6. Internet media consumption
7. E-commerce
- 7.1 E-commerce background
- 7.2 E-commerce volumes
- 7.3 E-Banking
8. E-government
- 8.1 Background
- 8.2 e-Government focus areas
- 8.3 e-Government achievements to 2008
- 8.4 Next Generation e-government plan: 2008 - 2012
- 8.5 Global e-government survey rank in 2010
9. E-entertainment
- 9.1 Online gaming
- 9.2 Online music
- 9.3 Social networking
10. E-services
- 10.1 Online trading
- 10.2 Online shopping
- 10.3 E-learning
- 10.4 Internet search engines
11. Related reports

Table 1 – Internet users and population penetration rates – 1994 - 2013
Table 2 – Internet subscribers – 1996 - 2013
Table 3 – Personal computers and penetration by population and household – 2000 - 2011
Table 4 – Changes in the average internet user by activity– 2000 versus 2010, 2011
Table 5 – Population and internet users by region - 2010
Table 6 – Internet usage rates by service– 2009 - 2011
Table 7 – Main purpose of using the internet – 2009 - 2011
Table 8 – Households with ICT devices – 2010
Table 9 – Internet usage rate of the socially disadvantaged – 2003 - 2009
Table 10 – Computer penetration rate in the socially disadvantaged households – 2003 - 2009
Table 11 – Forecast internet users and penetration - higher band: 2012 - 2013; 2017
Table 12 – Forecast internet users and penetration - lower band: 2012 - 2013; 2017
Table 13 – Online versus offline media consumption – 2010
Table 14 – E-commerce volume – 2001 - 2011
Table 15 – E-commerce volume by transaction type – 2001 - 2011
Table 16 – Internet banking service subscribers – 2001 - 2010
Table 17 – Financial service by delivery channel – 2005 – 2010
Table 18 – E-tax usage rates – 2002 - 2007
Table 19 – Online game market volume – 2002 - 2009
Table 20 – Digital music market volume – 2003 - 2009
Table 21 – Usage rates by types of social networking service – 2011
Table 22 – Online stock trading customers – 2004 - 2007
Table 23 – Purchase items by internet shopping – 2010
Table 24 – E-learning user market volume – 2004 - 2008
Table 25 – Internet search engine market share – May 2011

Chart 1 – Number of internet users and growth rate in South Korea – 2000 - 2013
Chart 2: Households with ICT service access by type: 2009 - 2010
Chart 3: Rate of households with internet access – 2002 - 2011