Singapore - Mobile Communications - Market Overview

Synopsis

The mobile market in Singapore is characterised by its energy and innovation. Even when growth appeared to have slowed somewhat, there was still considerable effort going into value-added products and services. The market initially approached the launch of 3G with a degree of caution. As the licences were issued and the networks rolled out, some of the major operators and, to some extent, the government were circumspect about the prospect of next generation of mobiles. Singapore ended July 2009 with 6.58 million mobile users and a penetration rate of 136%, compared with 6.22 million mobile users and a penetration rate of 129% in July 2008. Singapore has the lowest telecom prices in the world as a proportion of income according to the ITU’s ICT development index.

Table of Contents

• 1. Synopsis
• 2. Overview of Singapore’s mobile market
  • 2.1 Market statistics
  • 2.2 Average Revenue per User (ARPU)
• 3. Mobile Networks
  • 3.1 GSM
  • 3.2 Third Generation (3G) mobile
    • 3.2.1 Overview
    • 3.2.2 3G Services & developments
  • 3.3 High-Speed Downlink Packet Access (HSDPA)
  • 3.4 Long Term Evolution (LTE)
• 4. Mobile voice services
  • 4.1 Prepaid
  • 4.2 International roaming
  • 4.3 Satellite mobile
• 5. Mobile data services
  • 5.1 Short Messaging Service (SMS)
  • 5.2 Payment systems
  • 5.3 Smartphones
    • 5.3.1 Developments in 2009/2010
• 6. Mobile content and applications
  • 6.1 Development activity
    • 6.1.1 Developments in 2009
  • 6.2 Self-regulation of content
  • 6.3 Mobile TV
    • 6.3.1 Mobile TV developments in 2009
• 7. Related reports

• Table 1 – Mobile market statistics – January 2010
• Table 2 – Mobile subscribers – 1996 - 2011
• Table 3 – Mobile services revenue – 1993 - 2009
• Table 4 – Fixed-line versus mobile subscriptions and teledensity – December 2009
• Table 5 – Overall mobile services ARPU – 2002 - 2009
• Table 6 – MobileOne – ARPU for mobile services – postpaid and prepaid – 2002 - 2009
• Table 7 – StarHub – ARPU for mobile services – postpaid and prepaid – 2003 - 2009
• Table 8 – SingTel – ARPU for mobile services – postpaid and prepaid – 2003 - 2009
• Table 9 – 3G mobile subscribers – 2005 - 2011
• Table 10 – 3G mobile subscribers by operator – 2009
• Table 11 – Prepaid subscribers – 1999 - 2010
• Table 12 – Prepaid vs postpaid – share of 2G market – 2007 - 2010
• Table 13 – Total SMS messages per month – 2004 - 2009

• Exhibit 1 – Third generation licensees, spectrum and vendors
• Exhibit 2– SMS and advertising