Singapore - Mobile Communications - Major Operators

Synopsis

The dynamic nature of the mobile market in Singapore is reflected in the character of its three major operators - SingTel, Mobile One (M1) and StarHub. Even when growth appeared to have slowed somewhat in this highly competitive market, the three operators ensured that considerable effort went into value-added products and services. By early 2010 the number of mobile subscribers had reached seven million and a penetration rate of almost 140%. Whilst the market (and to some extent the operators) initially approached the launch of 3G in 2005 with a degree of caution, the 3G service offerings have been booming ever since. Coming into 2010, 3G services were growing at an annual rate of around 30% and made up 47% of the total mobile subscriber base. This report looks at the three big operators in Singapore’s mobile market.

Table of Contents

• 1. Synopsis
• 2. Major mobile operators
• 3. SingTel Mobile
  • 3.1 Overview
  • 3.2 Operating statistics
  • 3.3 Business strategy – 3G
  • 3.4 Development of products and services – 2009/2010
    • 3.4.1 Year 2009
    • 3.4.2 Year 2010
• 4. MobileOne
  • 4.1 Overview
  • 4.2 Operating statistics
  • 4.3 Business strategies
  • 4.4 Network development
  • 4.5 Development of products and services – 2009/2010
    • 4.5.1 Year 2009
    • 4.5.2 Year 2010
• 5. StarHub
  • 5.1 Overview
  • 5.2 Operating statistics
  • 5.3 Business strategies
  • 5.4 Network developments
  • 5.5 Development of products and services
    • 5.5.1 Femtocell service
• 6. Related reports

• Table 1 – Singapore – mobile operators, subscribers and annual change – December 2009
• Table 2 – Singapore – mobile operators by share of total mobile market – December 2009
• Table 3 – Singapore – mobile operators by share of 3G mobile market – December 2009
• Table 4 – SingTel mobile subscribers – 1998 - 2009
• Table 5 – SingTel 3G mobile subscribers – 2006 - 2009
• Table 6 – SingTel Mobile – key operational statistics – 2009
• Table 7 – SingTel Mobile – ARPU – 2009
• Table 8 – MobileOne subscribers – 1998 - 2009
• Table 9 – MobileOne 3G subscribers – 2006 - 2009
• Table 10 – Mobile One – operating revenue and capital expenditure – 2008 - 2009
• Table 11 – Mobile One - key operational statistics – 2009
• Table 12 – StarHub mobile subscribers – 2000 - 2009
• Table 13 – StarHub 3G mobile subscribers – 2006 - 2009
• Table 14 – StarHub – operating revenue and capital expenditure – 2008 - 2009
• Table 15 – StarHub - key operational statistics – 2009

• Exhibit 1 – Major shareholders in Mobile One – October 2009
• Exhibit 2 – Major shareholders in StarHub – February 2009