Singapore - Mobile Communications - Major Operators

Synopsis

The dynamic nature of the mobile market in Singapore is reflected in the character of its three major operators - SingTel, Mobile One (M1) and StarHub. Even when growth appeared to have slowed somewhat in this highly competitive market, the three operators ensured that considerable effort went into value-added products and services. Singapore ended July 2009 with 6.58 million mobile subscribers and a penetration of 136%, compared with 6.22 million subscribers and a penetration of 128% percent in July 2008. Whilst the market (and to some extent the operators) initially approached the launch of 3G in 2005 with a degree of caution, the 3G service offerings have been booming ever since. By late 2009, 3G services made up around 45% of the total mobile subscriber base. This report looks at the three big operators in Singapore’s mobile market.

Table of Contents

• 1. Synopsis
  
• 2. Major mobile operators
  
• 3. SingTel Mobile
  
  • 3.1 Overview
    
  • 3.2 Operating statistics
    
  • 3.3 Business strategy - 3G
    
  • 3.4 Development of products and services - 2009
    
• 4. MobileOne
  
  • 4.1 Overview
    
  • 4.2 Operating statistics
    
  • 4.3 Business strategies
    
  • 4.4 Network development
    
  • 4.5 Development of products and services - 2009
    
• 5. StarHub
  
  • 5.1 Overview
    
  • 5.2 Operating statistics
    
  • 5.3 Business strategies
    
  • 5.4 Network developments
    
  • 5.5 Development of products and services
    
    • 5.5.1 Femtocell service
      
• 6. Related reports
  

• Table 1 – Mobile operators, subscribers and annual change – March 2009
• Table 2 – Mobile operators by share of total mobile market – March 2009
• Table 3 – Mobile operators by share of 3G mobile market – March 2009
• Table 4 – SingTel mobile subscribers – 1998 - 2009
• Table 5 – MobileOne subscribers – 1998 - 2009
• Table 6 – StarHub mobile subscribers – 2000 - 2009

• Exhibit 1 – SingTel Mobile – key operational statistics
• Exhibit 2 – Major shareholders in Mobile One – October 2009
• Exhibit 3 – Mobile One (M1) – key financial and operational statistics
• Exhibit 4 – Major shareholders in StarHub – February 2009
• Exhibit 5 – StarHub – key financial and operational statistics