Synopsis
The Saudi Arabian telecom market is perhaps the most exciting in the region. It is rapidly becoming more competitive. The large population, fast growing economy and relatively low penetration rates provide make this a market with great potential. The mobile market has become intensely competitive since third operator Zain launched, joining Etisalat’s Mobily subsidiary and incumbent STC. The Saudi market is the first in which the Gulf’s three largest mobile operators compete. New competitors in the broadband market have also shown they intend to make a serious bid for market share and the fixed-line market has also been opened to competition. The changes currently taking place are covered in this overview of the communications market in Saudi Arabia.