Russia - Digital Economy and Digital TV - Insights, Statistics and Analysis

Synopsis

Russia possesses a vast broadcasting market undergoing rapid change. Both freely accessible and paid content is widely available from cable TV, terrestrial, internet protocol TV and satellite platforms. Competition is driving new network deployments and network modernisation, as incumbent broadcasting network operators face challenges associated with digitising analogue networks and increased competition from new market entrants, particularly from the telecom sector. Newly deployed networks are predominantly based on fibre or satellite. Digital terrestrial TV deployments are underway, with analogue switch off proceeding on a region by region basis. Offering extensive coverage of market development, major players and industry-related statistics, this report provides an insight into Russia’s evolving convergence and broadcasting market.

Key developments:

Rostelecom launched interactive TV; amended TV broadcasting rules adopted; operator data to Q3 2011.

Companies covered in this report include:

Comstar, Mostelecom, Akado Group, NTV, Ren TV, CTC Media, TV Radio Company.

Table of Contents

• 1. Synopsis
• 2. Overview of broadcasting market
  • 2.1 Free-to-air (FTA)
    • 2.1.1 Channel One (ORT)
    • 2.1.2 Russia TV channel (RTR)
    • 2.1.3 NTV
    • 2.1.4 Ren TV
    • 2.1.5 CTC Media
• 3. Digital TV
  • 3.1 Broadband TV (IPTV)
    • 3.1.1 Overview
    • 3.1.2 Regional operators
    • 3.1.3 Alternative operators
  • 3.2 Cable TV (CATV)
    • 3.2.1 MTS
    • 3.2.2 National Telecommunications Company (NTC)
    • 3.2.3 Akado Group
    • 3.2.4 TV Radio Company (TVT)
  • 3.3 Satellite-based digital pay TV developments
  • 3.4 Digital terrestrial TV (DTTV)
    • 3.4.1 DTTV strategy
• 4. Related reports

• Table 1 – Estimated pay TV households – 2015
• Table 2 – TV advertising revenue – 2004 - 2012
• Table 3 – Ren TV financial data – 2008 - 2009
• Table 4 – CTC Media financial data – 2004 - 2011
• Table 5 – Digital TV market share per broadcaster – 2010
• Table 6 – MTS pay TV subscribers – 2009 - 2011
• Table 7 – Comstar pay TV ARPU – 2008 - 2010
• Table 8 – Estimated total DTTV implementation cost – 2010 - 2015

• Chart 1 – TV advertising revenue – 2004 - 2012
• Chart 2 – CTC Media financial data – 2004 - 2011