Synopsis
Russia possesses a vast broadcasting market undergoing rapid change. Both freely accessible and paid content is widely available from cable TV, terrestrial, IPTV and satellite platforms. Competition is driving new network deployments and network modernisation, as incumbent broadcasting network operators face challenges associated with digitising analogue networks and increased competition from new market entrants, particularly from the telecom sector. Newly deployed networks are predominantly based on fibre or satellite. The desire to maximise ARPU levels has led to the introduction of triple play services, bundling voice, video and broadband to consumers at a cheaper price. Digital terrestrial TV developments are underway, with the government deciding to progress the analogue switch off on a region by region basis. Offering extensive coverage of market development, major players and industry-related statistics, this report provides an insight into Russia’s evolving convergence and broadcasting market.