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Romania - Digital Media and Broadband Market Insights, Statistics and Forecasts

Synopsis

Romania’s broadband market has grown rapidly due to strong competition. Competition is predominantly infrastructure-based. Competing broadband platforms include widely accessible cable TV, micro LANs, ADSL, wireless and fibre. Increasing broadband take up is fostering development of Romania’s Internet society, encompassing e-commerce, e-government and e-health. Digital TV is available via cable TV, satellite and digital terrestrial TV, with the satellite-based digital pay-TV operators instrumental in driving digital TV uptake. DTTV developments are progressing following the approval of a DTTV migration strategy. This report provides an insight into Romania’s growing broadband and broadcasting market in 2011, covering the technologies, the major players and market developments, in addition to a variety of statistics and forecasts on fixed broadband penetration.

Key developments:

Regulator proposes 2012 auction for national and regional BWA licences; government secures €84 million EU funding to extend broadband to unconnected areas of the country; UPC Romania extends 120Mb/s Business Fiber Power to 13 cities; low rural PC use poses brake for broadband take-up; regulator’s end-2010 market data; operator data to Q1 2011.

Companies covered in this report include:

UPC Romania, RCS&RDS, DigiTV, Boom TV, Dolce.

Table of Contents

  • 1. Synopsis
  • 2. Internet market
    • 2.1 Overview
  • 3. Romania’s emerging Internet society
    • 3.1 E-government
      • 3.1.1 Infrastructure
    • 3.2 E-health
  • 4. Fixed broadband market
    • 4.1 Overview
    • 4.2 Fixed broadband statistics
    • 4.3 Cable modems
    • 4.4 Asymmetric Digital Subscriber Line (ADSL)
    • 4.5 Local Area Networks (LANs)
    • 4.6 Fibre-to-the-Home (FttH) networks
    • 4.7 Wireless broadband
      • 4.7.1 WiFi
      • 4.7.2 WiMAX
    • 4.8 Mobile broadband
  • 5. Overview of broadcasting market
    • 5.1 Broadcasting statistics
    • 5.2 Romanian Television Company (TVR)
    • 5.3 Commercial broadcasters
  • 6. Digital TV
    • 6.1 Digital Terrestrial TV (DTTV)
    • 6.2 Broadband TV (IPTV)
    • 6.3 Cable TV (CATV)
      • 6.3.1 UPC Romania
      • 6.3.2 RCS&RDS
    • 6.4 Satellite-based digital pay TV developments
      • 6.4.1 DigiTV
      • 6.4.2 Focus Sat/UPC
      • 6.4.3 Digital Cable System (DCS)/Max TV
      • 6.4.4 Boom TV
      • 6.4.5 Dolce
  • 7. Forecasts
    • 7.1 Fixed broadband forecasts – 2010 - 2013; 2020
      • 7.1.1 Scenario 1 – stronger broadband subscriber growth
      • 7.1.2 Scenario 2 – slower broadband subscriber growth
      • 7.1.3 Notes on scenario forecasts
  • 8. Related reports
  • Table 1 – Internet penetration among businesses by employee size – 2004 - 2010
  • Table 2 – E-education usage by individuals – 2007 - 2011
  • Table 3 – E-education usage by businesses – 2009 - 2011
  • Table 4 – Online purchases by individuals – 2005 - 2011
  • Table 5 – Uptake of e-government services by businesses – 2004 - 2011
  • Table 6 – Uptake of e-government services by individuals – 2004 - 2011
  • Table 7 – Internet users, subscribers and penetration – 1999 - 2011
  • Table 8 – Fixed broadband providers by access type – 2008 - 2010
  • Table 9 – Broadband subscribers by access type – 2008 - 2010
  • Table 10 – Proportion of fixed broadband subscribers by access type – 2008 - 2010
  • Table 11 – Fixed broadband subscribers and penetration rate – 2002 - 2012
  • Table 12 – Fixed broadband subscribers by data speed – January 2010
  • Table 13 – Cable broadband subscribers by access type – 2008 - 2010
  • Table 14 – Romtelecom ADSL subscribers – 2005 - 2010
  • Table 15 – Fibre-based broadband subscribers – 2008 - 2012
  • Table 16 – WiFi hotspot locations – 2008 - 2010
  • Table 17 – Mobile broadband connections – 2008 – 2010
  • Table 18 – Prime-time audience share by broadcaster – 2005 - 2010
  • Table 19 – All-day audience share by broadcaster – 2005 - 2010
  • Table 20 – Total TV advertising spending – 2004 - 2011
  • Table 21 – Broadcasting providers, by type – 2008 - 2010
  • Table 22 – IPTV subscribers – 2008 – 2012
  • Table 23 – CATV subscribers, analogue and digital – 2008 – 2012
  • Table 24 – UPC Romania – homes passed – 2006 - 2011
  • Table 25 – UPC Romania – subscribers by service type – 2006 - 2011
  • Table 26 – Satellite TV subscribers – 2008 – 2012
  • Table 27 – Dolce subscribers – 2007 - 2011
  • Table 28 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
  • Table 29 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
  • Chart 1 – Fixed broadband providers by access type – 2008 – 2010
  • Chart 2 – Fixed broadband subscribers and penetration rate – 2002 – 2012
  • Chart 3 – Cable broadband subscribers by access type – 2008 – 2010
  • Chart 4 – Fibre-based broadband subscribers – 2008 – 2012
  • Chart 5 – UPC – subscribers by service type – 2006 – 2011

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