Romania - Digital Media and Broadband Market Insights, Statistics and Forecasts

Synopsis

Romania’s broadband market has grown rapidly due to strong competition. Competition is predominantly infrastructure-based. Competing broadband platforms include widely accessible cable TV, micro LANs, ADSL, wireless and fibre. Increasing broadband take up is fostering development of Romania’s Internet society, encompassing e-commerce, e-government and e-health. Digital TV is available via cable TV, satellite and digital terrestrial TV, with the satellite-based digital pay-TV operators instrumental in driving digital TV uptake. DTTV developments are progressing following the approval of a DTTV migration strategy. This report provides an insight into Romania’s growing broadband and broadcasting market in 2011, covering the technologies, the major players and market developments, in addition to a variety of statistics and forecasts on fixed broadband penetration.

Key developments:

Regulator proposes 2012 auction for national and regional BWA licences; government secures €84 million EU funding to extend broadband to unconnected areas of the country; UPC Romania extends 120Mb/s Business Fiber Power to 13 cities; low rural PC use poses brake for broadband take-up; regulator’s end-2010 market data; operator data to Q1 2011.

Companies covered in this report include:

UPC Romania, RCS&RDS, DigiTV, Boom TV, Dolce.

Table of Contents

• 1. Synopsis
• 2. Internet market
  • 2.1 Overview
• 3. Romania’s emerging Internet society
  • 3.1 E-government
    • 3.1.1 Infrastructure
  • 3.2 E-health
• 4. Fixed broadband market
  • 4.1 Overview
  • 4.2 Fixed broadband statistics
  • 4.3 Cable modems
  • 4.4 Asymmetric Digital Subscriber Line (ADSL)
  • 4.5 Local Area Networks (LANs)
  • 4.6 Fibre-to-the-Home (FttH) networks
  • 4.7 Wireless broadband
    • 4.7.1 WiFi
    • 4.7.2 WiMAX
  • 4.8 Mobile broadband
• 5. Overview of broadcasting market
  • 5.1 Broadcasting statistics
  • 5.2 Romanian Television Company (TVR)
  • 5.3 Commercial broadcasters
• 6. Digital TV
  • 6.1 Digital Terrestrial TV (DTTV)
  • 6.2 Broadband TV (IPTV)
  • 6.3 Cable TV (CATV)
    • 6.3.1 UPC Romania
    • 6.3.2 RCS&RDS
  • 6.4 Satellite-based digital pay TV developments
    • 6.4.1 DigiTV
    • 6.4.2 Focus Sat/UPC
    • 6.4.3 Digital Cable System (DCS)/Max TV
    • 6.4.4 Boom TV
    • 6.4.5 Dolce
• 7. Forecasts
  • 7.1 Fixed broadband forecasts – 2010 - 2013; 2020
    • 7.1.1 Scenario 1 – stronger broadband subscriber growth
    • 7.1.2 Scenario 2 – slower broadband subscriber growth
    • 7.1.3 Notes on scenario forecasts
• 8. Related reports

• Table 1 – Internet penetration among businesses by employee size – 2004 - 2010
• Table 2 – E-education usage by individuals – 2007 - 2011
• Table 3 – E-education usage by businesses – 2009 - 2011
• Table 4 – Online purchases by individuals – 2005 - 2011
• Table 5 – Uptake of e-government services by businesses – 2004 - 2011
• Table 6 – Uptake of e-government services by individuals – 2004 - 2011
• Table 7 – Internet users, subscribers and penetration – 1999 - 2011
• Table 8 – Fixed broadband providers by access type – 2008 - 2010
• Table 9 – Broadband subscribers by access type – 2008 - 2010
• Table 10 – Proportion of fixed broadband subscribers by access type – 2008 - 2010
• Table 11 – Fixed broadband subscribers and penetration rate – 2002 - 2012
• Table 12 – Fixed broadband subscribers by data speed – January 2010
• Table 13 – Cable broadband subscribers by access type – 2008 - 2010
• Table 14 – Romtelecom ADSL subscribers – 2005 - 2010
• Table 15 – Fibre-based broadband subscribers – 2008 - 2012
• Table 16 – WiFi hotspot locations – 2008 - 2010
• Table 17 – Mobile broadband connections – 2008 – 2010
• Table 18 – Prime-time audience share by broadcaster – 2005 - 2010
• Table 19 – All-day audience share by broadcaster – 2005 - 2010
• Table 20 – Total TV advertising spending – 2004 - 2011
• Table 21 – Broadcasting providers, by type – 2008 - 2010
• Table 22 – IPTV subscribers – 2008 – 2012
• Table 23 – CATV subscribers, analogue and digital – 2008 – 2012
• Table 24 – UPC Romania – homes passed – 2006 - 2011
• Table 25 – UPC Romania – subscribers by service type – 2006 - 2011
• Table 26 – Satellite TV subscribers – 2008 – 2012
• Table 27 – Dolce subscribers – 2007 - 2011
• Table 28 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
• Table 29 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020

• Chart 1 – Fixed broadband providers by access type – 2008 – 2010
• Chart 2 – Fixed broadband subscribers and penetration rate – 2002 – 2012
• Chart 3 – Cable broadband subscribers by access type – 2008 – 2010
• Chart 4 – Fibre-based broadband subscribers – 2008 – 2012
• Chart 5 – UPC – subscribers by service type – 2006 – 2011