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Portugal - Mobile Market Insights, Statistics and Forecasts

Synopsis

Portugal’s mobile market is served by a triopoly of MNOs, the incumbent’s TMN, Vodafone and Optimus. Mobile penetration is above the EU average, while growth has been supported through the popularity of using multiple SIMs. All operators have launched 3G services and have invested in HSPA and LTE upgrades, while TMN was the first to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.

Key developments:

LTE commercial launches expand across Portugal; m-payment solution developments; Orange sells its 20% stake in Optimus; ZON Optimus created from merger of ZON and Optimus; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; regulator’s market data to Q3 2013; telcos’ operating and financial data to Q3 2013; market developments to January 2014.

Companies covered include:

TMN, Optimus, Vodafone, ZON Multimedia.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Portugal’s mobile market
    • 2.1 Mobile statistics
      • 2.1.1 Operator market shares
  • 3. Regulatory issues
    • 3.1 Spectrum regulations and spectrum auctions
      • 3.1.1 GSM licence renewal
      • 3.1.2 3G
      • 3.1.3 3G at 900MHz
      • 3.1.4 450MHz
      • 3.1.5 3.4GHz
      • 3.1.6 2.6GHz and 800MHz
    • 3.2 Roaming
      • 3.2.1 Data roaming
    • 3.3 Mobile Number Portability (MNP)
    • 3.4 Mobile termination rates (MTRs)
    • 3.5 Network sharing
  • 4. Mobile technologies
    • 4.1 Digital
    • 4.2 Third Generation (3G) mobile
  • 5. Major mobile operators
    • 5.1 TMN
    • 5.2 Vodafone
    • 5.3 Optimus
    • 5.4 ZON Optimus
    • 5.5 OniWay exits the market
    • 5.6 Mobile Virtual Network Operators (MVNOs)
  • 6. Mobile voice services
    • 6.1 Prepaid
    • 6.2 Fixed-mobile convergence (FMC)
  • 7. Mobile Messaging
    • 7.1 Short Message Service (SMS)
    • 7.2 Multimedia Messaging Service (MMS)
  • 8. Mobile data services
    • 8.1 General Packet Radio Service (GPRS)
    • 8.2 Push-to-Talk (PTT)
    • 8.3 High-Speed Packet Access (HSPA)
    • 8.4 Evolved HSPA (HSPA+)
    • 8.5 High-Speed Uplink Packet Access (HSUPA)
    • 8.6 Long-term Evolution (LTE)
    • 8.7 Mobile TV
    • 8.8 TETRA (TErrestrial Trunked RAdio)
    • 8.9 Machine-to-Machine (M2M)
    • 8.10 Mobile content and applications
      • 8.10.1 Location-based services
      • 8.10.2 Other developments
      • 8.10.3 M-payments
  • 9. Forecasts
    • 9.1 Forecasts – mobile ARPU – 2005 - 2012; 2015
    • 9.2 Notes on scenario forecasts
  • 10. Related reports
  • Table 1 – Historic - Mobile subscribers and SIM penetration rate (regulator data) – 1999 - 2004
  • Table 2 – Mobile subscribers and SIM penetration rate (regulator data) – 2005 - 2014
  • Table 3 – Mobile sector revenue – 2004 - 2013
  • Table 4 – Mobile operators’ market share of subscribers (main players) – 2004 - 2013
  • Table 5 – Mobile operators’ market share of subscribers (minor players) – 2010 - 2013
  • Table 6 – 3 G subscribers by type – 2009 - 2013
  • Table 7 – Multiband auction results – 2012
  • Table 8 – Roaming in call traffic volume and messages – 2003 - 2013
  • Table 9 – European roaming charges – 2007 - 2014
  • Table 10 – Cumulative ported mobile numbers – 2004 - 2013
  • Table 11 – MTRs – 2009 - 2012
  • Table 12 – 3G video calls and traffic data – 2007 - 2013
  • Table 13 – 3G subscribers – 2007 - 2012
  • Table 14 – TMN residential ARPU and data percentage – 2006 - 2013
  • Table 15 – TMN subscribers – 2006 - 2013
  • Table 16 – TMN mobile revenue – 2010 - 2013
  • Table 17 – Vodafone Portugal subscribers – 2006 - 2013
  • Table 18 – Vodafone Portugal subscribers, proportion prepaid – 2006 - 2013
  • Table 19 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2013
  • Table 20 – Vodafone financial data – 2007 - 2013
  • Table 21 – Optimus mobile subscribers – 2003 - 2012
  • Table 22 – Optimus operational statistics – 2006 - 2012
  • Table 23 – Optimus financial data – 2006 - 2012
  • Table 24 – Optimus revenue by type – 2006 - 2012
  • Table 25 – ZON Optimus mobile subscribers – 2012 - 2013
  • Table 26 – Mobile prepaid subscribers, proportion prepaid – 2003 - 2013
  • Table 27 – SMS messages sent annually and annual change – 2004 - 2013
  • Table 28 – SMS messages sent per user per month – 2010 - 2012
  • Table 29 – Premium SMS messages sent – 2010 - 2012
  • Table 30 – MMS messages sent – 2007 - 2014
  • Table 31 – Mobile internet sessions and traffic – 2007 - 2013
  • Table 32 – Mobile TV sessions and traffic – 2010 - 2013
  • Table 33 – Mobile TV subscribers – 2010 - 2013
  • Table 34 – Mobile TV revenue – 2007 - 2013
  • Table 35 – M2M subscriptions – 2012 - 2013
  • Table 36 – Forecast monthly mobile ARPU – 2005 - 2012; 2015
  • Chart 1 – Mobile subscribers and SIM penetration rate (regulator data) – 2003 - 2014
  • Chart 2 – Mobile operators’ market share – 2004 - 2013
  • Chart 3 – Roaming in call traffic volume and messages – 2003 - 2013
  • Chart 4 – 3G video calls and traffic data – 2007 - 2013
  • Chart 5 – 3G subscribers – 2007 - 2012
  • Chart 6 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2013
  • Chart 7 – Vodafone financial data (year to Mar) – 2007 - 2013
  • Chart 8 – Optimus EBITDA, capex – 2006 – 2012
  • Chart 9 – Optimus revenue by type – 2006 – 2012
  • Chart 10 – Mobile prepaid subscribers, proportion prepaid – 2003 – 2013
  • Chart 11 – SMS messages sent annually and annual change – 2004 – 2013
  • Chart 12 – Mobile internet sessions and traffic – 2007 – 2013

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