Portugal’s mobile market is served by a triopoly of MNOs, the incumbent’s TMN, Vodafone and Optimus. Mobile penetration is above the EU average, while growth has been supported through the popularity of using multiple SIMs. All operators have launched 3G services and have invested in HSPA and LTE upgrades, while TMN was the first to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.
LTE commercial launches expand across Portugal; m-payment solution developments; Orange sells its 20% stake in Optimus; Zon Optimus created from merger of Zon and Optimus; TMN is rebranded as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; regulator’s market data to Q4 2013; telcos’ operating and financial data to Q1 2014; market developments to May 2014.
Companies covered include:
TMN, Optimus, Vodafone, Zon Multimedia.