Portugal - Mobile Market Insights, Statistics and Forecasts

Synopsis

Portugal’s mobile market is served by a triopoly of MNOs, the incumbent’s TMN, Vodafone and Optimus. Mobile penetration is above the EU average, while growth has been supported through the popularity of using multiple SIMs. All operators have launched 3G services and have invested in HSPA upgrades, while the launch of services based on LTE is anticipated during 2011 and 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal’s mobile market in 2011, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.

Key developments:

Mid-2011 spectrum auction expected to raise €450 million; LTE trials underway across Portugal; mobile TV traffic doubles in 2010; mobile data may reach 45TB in 2011; financial constraints putting pressure on consumer spend for high-end telecom services to 2013; regulator’s market data for 2010 and data update for Q2 1011; operator data to June 2011.

Companies covered include:

TMN, Optimus, Vodafone, ZON Multimedia.

Table of Contents

• 1. Synopsis
• 2. Overview of Portugal’s mobile market
  • 2.1 Mobile statistics
    • 2.1.1 Operator market shares
• 3. Regulatory issues
  • 3.1 Spectrum regulations and spectrum auctions
    • 3.1.1 GSM licence renewal
    • 3.1.2 3G
    • 3.1.3 3G at 900MHz
    • 3.1.4 450MHz
    • 3.1.5 3.4GHz
    • 3.1.6 2.6GHz and 800MHz
  • 3.2 Roaming
    • 3.2.1 Data roaming
  • 3.3 Mobile number portability (MNP)
  • 3.4 Mobile termination rates (MTRs)
  • 3.5 Network sharing
• 4. Mobile technologies
  • 4.1 Digital
  • 4.2 Third Generation (3G) mobile
• 5. Major mobile operators
  • 5.1 TMN
  • 5.2 Vodafone
  • 5.3 Optimus
  • 5.4 OniWay exits the market
  • 5.5 Mobile Virtual Network Operators (MVNOs)
• 6. Mobile voice services
  • 6.1 Prepaid
  • 6.2 Fixed-mobile convergence (FMC)
• 7. Mobile Messaging
  • 7.1 Short Message Service (SMS)
  • 7.2 Multimedia Messaging Service (MMS)
• 8. Mobile data services
  • 8.1 General Packet Radio Service (GPRS)
  • 8.2 Push-to-Talk (PTT)
  • 8.3 High-Speed Packet Access (HSPA)
  • 8.4 Evolved HSPA (HSPA+)
  • 8.5 High-Speed Uplink Packet Access (HSUPA)
  • 8.6 Long-term evolution (LTE)
  • 8.7 Mobile TV
  • 8.8 TETRA (TErrestrial Trunked RAdio)
  • 8.9 Mobile content and applications
    • 8.9.1 Location-based services
    • 8.9.2 Other developments
• 9. Forecasts
  • 9.1 Forecasts – UMTS subscribers – 2009 - 2012; 2015
  • 9.2 Forecasts – mobile ARPU – 2005 - 2012; 2015
  • 9.3 Notes on scenario forecasts
• 10. Related reports

• Table 1 – Mobile operators, subscribers and annual change – Jun 2011
• Table 2 – Mobile subscribers and SIM penetration rate (regulator data) – 1999 - 2012
• Table 3 – Mobile operators’ market share – 2004 - 2010
• Table 4 – Cumulative ported mobile numbers – 2004 - 2012
• Table 5 – Roaming in call traffic volume and messages – 2003 - 2011
• Table 6 – European roaming charges – 2007 - 2011
• Table 7 – Cumulative ported mobile numbers – 2004 - 2010
• Table 8 – MTRs – 2009 - 2011
• Table 9 – 3G video calls and traffic data – 2007 - 2010
• Table 10 – 3G subscribers – 2007 - 2012
• Table 11 – TMN ARPU and data percentage – 2006 - 2011
• Table 12 – TMN subscribers – 2006 - 2011
• Table 13 – TMN financial data – 2006 - 2011
• Table 14 – Vodafone Portugal subscribers – 2006 - 2011
• Table 15 – Vodafone Portugal subscribers, proportion prepaid – 2006 - 2011
• Table 16 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2011
• Table 17 – Vodafone financial data – 2007 - 2011
• Table 18 – Optimus mobile subscribers – 2003 - 2011
• Table 19 – Optimus operational statistics – 2006 - 2011
• Table 20 – Optimus EBITDA, capex – 2006 - 2011
• Table 21 – Optimus revenue by type – 2006 - 2011
• Table 22 – Mobile prepaid subscribers, proportion prepaid – 2003 - 2010
• Table 23 – SMS messages sent annually and annual change – 2004 - 2011
• Table 24 – MMS sessions – 2007 - 2010
• Table 25 – Mobile internet sessions and traffic – 2007 - 2011
• Table 26 – Mobile TV sessions and traffic – 2011
• Table 27 – Forecast UMTS subscribers – 2009 - 2012; 2015
• Table 28 – Forecast monthly mobile ARPU – 2005 - 2012; 2015

• Chart 1 – Mobile subscribers and SIM penetration rate (regulator data) – 2002 - 2012
• Chart 2 – Mobile operators’ market share – 2004 - 2010
• Chart 3 – Roaming in call traffic volume and messages – 2004 - 2011
• Chart 4 – 3G video calls and traffic data – 2007 - 2010
• Chart 5 – 3G subscribers – 2007 - 2012
• Chart 6 – TMN financial data – 2006 - 2011
• Chart 7 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2011
• Chart 8 – Vodafone financial data (year to Mar) – 2007 - 2011
• Chart 9 – Optimus EBITDA, capex – 2006 – 2011
• Chart 10 – Optimus revenue by type – 2006 – 2011
• Chart 11 – Mobile prepaid subscribers, proportion prepaid – 2003 – 2011
• Chart 12 – SMS messages sent annually and annual change – 2004 – 2011
• Chart 13 – Mobile Internet sessions and traffic – 2007 – 2011
• Chart 14 – Mobile TV sessions and traffic – 2011