Portugal - Mobile Market - Insights, Statistics and Analysis

Synopsis

Portugal’s mobile market is served by a triopoly of MNOs, the incumbent’s Meo, Vodafone and NOS. Mobile penetration is above the EU average, while growth has been supported through customer use of multiple SIM cards. 3G services are widespread, while investments in HSPA and LTE upgrades have considerably boosted the geographical reach and take-up of high-end mobile data services. Meo was the first operator to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.

Key developments:

Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage; decline in SMS traffic in wake of messaging alternatives; m-payment solution developments; Orange sells its 20% stake in Optimus; Zon Optimus rebranded as NOS; TMN rebrands as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; regulator’s market data to Q4 2014; telcos’ operating and financial data to Q1 2015; recent market developments.

Companies mentioned in this report include:

Meo (TMN), NOS (Optimus, Zon Multimedia), Vodafone.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Portugal’s mobile market
  • 3. Mobile statistics
    • 3.1 General statistics
    • 3.2 Operator market shares
    • 3.3 Mobile voice
      • 3.3.1 Prepaid
    • 3.4 Mobile broadband/data
      • 3.4.1 Short Message Service (SMS)
      • 3.4.2 Multimedia Messaging Service (MMS)
  • 4. Forecasts
    • 4.1 Forecasts – mobile ARPU – 2005 - 2012; 2015
    • 4.2 Notes on scenario forecasts
  • 5. Regulatory issues
    • 5.1 Spectrum regulations and spectrum auctions
      • 5.1.1 GSM licence renewal
      • 5.1.2 3G
      • 5.1.3 3G at 900MHz
      • 5.1.4 450MHz
      • 5.1.5 3.4GHz
      • 5.1.6 2.6GHz and 800MHz
    • 5.2 Roaming
      • 5.2.1 Data roaming
    • 5.3 Mobile Number Portability (MNP)
    • 5.4 Mobile Termination Rates (MTRs)
    • 5.5 Network sharing
  • 6. Mobile infrastructure
    • 6.1 Digital networks
    • 6.2 Third Generation (3G) mobile
    • 6.3 Long-term Evolution (LTE)
    • 6.4 Other infrastructure developments
      • 6.4.1 General Packet Radio Service (GPRS)
      • 6.4.2 Push-to-Talk (PTT)
      • 6.4.3 High-Speed Packet Access (HSPA)
      • 6.4.4 Evolved HSPA (HSPA+)
      • 6.4.5 High-Speed Uplink Packet Access (HSUPA)
      • 6.4.6 Fixed-mobile convergence (FMC)
    • 6.5 Machine-to-Machine (M2M)
  • 7. Major mobile operators
    • 7.1 Meo
    • 7.2 Vodafone
    • 7.3 Optimus
    • 7.4 NOS (Zon Optimus)
    • 7.5 OniWay exits the market
    • 7.6 Mobile Virtual Network Operators (MVNOs)
    • 7.7 Mobile TV
    • 7.8 TETRA (TErrestrial Trunked RAdio)
  • 8. Mobile content and applications
    • 8.1.1 Location-based services
    • 8.1.2 Other developments
    • 8.1.3 M-payments
    • 9. Mobile handsets
    • 10. Related reports
    • Table 1 – Historic - Mobile subscribers and SIM penetration rate (regulator data) – 1999 - 2004
    • Table 2 – Active mobile subscribers and SIM penetration rate (regulator data) – 2005 - 2015
    • Table 3 – Mobile sector revenue – 2004 - 2014
    • Table 4 – Mobile operators’ market share of subscribers (main players) – 2004 - 2014
    • Table 5 – Mobile operators’ market share of subscribers (minor players) – 2010 - 2013
    • Table 6 – Outgoing mobile calls and traffic volume – 2012 - 2014
    • Table 7 – Mobile prepaid subscribers, proportion prepaid – 2003 - 2014
    • Table 8 – Mobile internet sessions and traffic – 2007 - 2013
    • Table 9 – Mobile internet connections by type – 2014
    • Table 10 – SMS messages sent annually and annual change – 2004 - 2014
    • Table 11 – Proportion of mobile subscribers using instant messaging services – 2013 – 2014
    • Table 12 – SMS messages sent per user per month – 2010 - 2014
    • Table 13 – Premium SMS messages sent – 2010 - 2014
    • Table 14 – MMS messages sent – 2007 - 2014
    • Table 15 – Forecast monthly mobile ARPU – 2013 - 2017
    • Table 16 – Multiband auction results – 2012
    • Table 17 – Roaming in call traffic volume and messages – 2003 - 2014
    • Table 18 – European roaming charges – 2007 - 2014
    • Table 19 – Annual mobile number portings – 2002 - 2015
    • Table 20 – MTRs – 2009 - 2012
    • Table 21 – 3G video calls and traffic data – 2007 - 2013
    • Table 22 – M2M subscriptions – 2012 - 2014
    • Table 23 – M2M sessions and traffic – 2013 - 2014
    • Table 24 – Meo residential ARPU and data percentage – 2006 - 2014
    • Table 25 – Meo subscribers – 2006 - 2014
    • Table 26 – Meo mobile revenue – 2010 - 2014
    • Table 27 – Vodafone Portugal subscribers – 2006 - 2015
    • Table 28 – Vodafone Portugal subscribers, proportion prepaid – 2006 - 2015
    • Table 29 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2015
    • Table 30 – Vodafone financial data – 2007 - 2015
    • Table 31 – Optimus OS mobile subscribers – 2003 - 2012
    • Table 32 – Optimus operational statistics – 2006 - 2012
    • Table 33 – Optimus financial data – 2006 - 2012
    • Table 34 – Optimus revenue by type – 2006 - 2012
    • Table 35 – Zon Optimus mobile subscribers – 2012 - 2014
    • Table 36 – Mobile TV sessions and traffic – 2010 - 2014
    • Table 37 – Mobile TV subscribers – 2010 - 2014
    • Table 38 – Mobile TV revenue – 2007 - 2013
    • Table 39 – Mobile services in use, as proportion of all subscribers – 2013 - 2014
    • Chart 1 – Active mobile subscribers and SIM penetration rate (regulator data) – 2003 - 2015
    • Chart 2 – Mobile operators’ market share – 2004 - 2014
    • Chart 3 – Mobile prepaid subscribers, proportion prepaid – 2003 – 2014
    • Chart 4 – SMS messages sent annually and annual change – 2004 – 2013
    • Chart 5 – Roaming in call traffic volume and messages – 2003 - 2014
    • Chart 6 – 3G video calls and traffic data – 2007 - 2013
    • Chart 7 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2015
    • Chart 8 – Vodafone financial data (year to Mar) – 2007 - 2015

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