Portugal’s mobile market is served by a triopoly of MNOs, the incumbent’s Meo, Vodafone and NOS. Mobile penetration is above the EU average, while growth has been supported through customer use of multiple SIM cards. 3G services are widespread, while investments in HSPA and LTE upgrades have considerably boosted the geographical reach and take-up of high-end mobile data services. Meo was the first operator to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.
Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage; decline in SMS traffic in wake of messaging alternatives; m-payment solution developments; Orange sells its 20% stake in Optimus; Zon Optimus rebranded as NOS; TMN rebrands as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; regulator’s market data to Q4 2014; telcos’ operating and financial data to Q1 2015; recent market developments.
Companies mentioned in this report include:
Meo (TMN), NOS (Optimus, Zon Multimedia), Vodafone.