Despite some consolidation among players in recent years, the Portuguese mobile market remains dominated by the incumbent, operating as Meo, and by Vodafone and NOS. With near universal 3G coverage, during the last two years most investment has been directed to LTE and to incremental upgrades to network infrastructure. Meo was the first operator to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands.
This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV as also developments in technologies and their adoption among consumers.
Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage; decline in SMS traffic in wake of messaging alternatives; m-payment solution developments; Zon Optimus rebranded as NOS; TMN rebranded as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; report update includes the regulator’s market data to Q4 2015, telcos’ operating and financial data to Q4 2015, recent market developments.
Companies mentioned in this report:
Meo (TMN), NOS (Optimus, Zon Multimedia), Vodafone, CTT, Lycamobile.