Portugal - Digital Economy and Digital TV - Insights, Statistics and Analysis

Synopsis

Portugal has seen considerable development in the converged services market. Bundled services are available from Portugal Telecom, Sonaecom and the main cableco ZON Multimédia, sold by Portugal Telecom in late 2007. A second satellite service was launched in 2007 while Portugal Telecom also launched a competing service in 2008 to complement its IPTV service. The digital TV platform was completed in April 2012 with all analogue broadcasting coming to an end. A licence for pay TV and free-to-air services was awarded to Portugal Telecom in 2008. This report assesses the major elements of the Portuguese market for converged media, presenting statistics on the cable, digital and satellite TV markets and an analysis of the major players and service offerings.

Key developments:

Regulator extends subsidy programme for DTTV/DTH STBs; analogue broadcasting ends; IPTV subscriber base approaches one million; quarter of households take bundles service; Cogeco sells Cabovisão for €45 million; regulator’s market data to Q4 2011; operator data to end-2011; market developments into 2012.

Companies covered include:

TMN, Optimus, Vodafone, ZON Multimedia.

Table of Contents

• 1. Synopsis
• 2. Digital media
• 3. Key general trends
• 4. Business models
  • 4.1 Bundled services
• 5. Digital TV (DTV)
  • 5.1 Overview
  • 5.2 TV-over-DSL (IPTV)
  • 5.3 TV over FttH/B
  • 5.4 Cable TV (CATV)
  • 5.5 Satellite-based digital pay-TV developments
    • 5.5.1 Digital satellite TV
  • 5.6 Digital Terrestrial TV
    • 5.6.1 Licence awarded
    • 5.6.2 DTTV launched
  • 5.7 Free-to-Air (FTA) TV
  • 5.8 VoIP services
  • 5.9 Video-on-Demand
• 6. Related reports

• Table 1 – Broadcasting operational statistics – 2008 - 2011
• Table 2 – Penetration of TV subscribers by type – 2008 - 2011
• Table 3 – Subscribers to bundled services – 2007 - 2011
• Table 4 – Population take-up of bundled services by type – 2008 - 2011
• Table 5 – Bundled services revenue by type – 2008 – 2010
• Table 6 – Bundled service subscribers by offer – 2009 - 2012
• Table 7 – ZON Multimédia triple play subscribers – 2007 - 2011
• Table 8 – Subscription TV revenue by type and bundle– 2009 - 2010
• Table 9 – Portugal Telecom pay-TV subscribers – 2008 - 2011
• Table 10 – FttH/B IPTV subscribers – 2009 - 2011
• Table 11 – TV subscriber share by operator – 2004 - 2011
• Table 12 – CATV subscribers and households – 2008 - 2013
• Table 13 – ZON Multimédia financial data – 2007 - 2011
• Table 14 – ZON Multimédia cable and TV subscribers – 2007 - 2011
• Table 15 – Satellite TV subscriber households – 1998 - 2013
• Table 16 – VoIP subscribers – 2010 - 2013
• Table 17 – Nomadic VoIP subscribers – 2006 - 2013

• Chart 1 – Subscribers to bundled services – 2007 - 2011
• Chart 2 – Population uptake of bundled services by type – 2008 - 2011
• Chart 3 – ZON Multimédia triple-play subscribers – 2007 - 2011
• Chart 4 – ZON Multimédia financial data – 2007 - 2011

• Exhibit 1 – Overview of digital media