Portugal - Digital Media - Statistics and Analyses

Synopsis

Portugal has seen considerable development in the converged services market, largely through customers making greater use of network upgrades which can better support bundled packages. The main cableco is NOS, which was formed from the merger of Zon Multimédia with Sonaecom’s subsidiary Optimus, becoming Zon Optimus before the rebranding to NOS in May 2014. The digital TV platform in Portugal was completed in April 2012. Although there are few DTTV channels available, the regulator has endeavoured to switch to a Multi Frequency Network which will enable at least six additional channels to be carried.

This report assesses the major elements of the Portuguese market for converged media, presenting statistics on videostreaming and bundled services as well as an analysis of the major players and service offerings.

Key developments:

Regulator extends subsidy program for DTTV/DTH STBs; Portugal adopts Multi Frequency Network (MFN) to resolve DTT reception problems; almost three-quarters of households take bundled services; PT launches quad-play service; NOS launches satellite-based quad-play offer; report update includes the regulator’s market data to Q4 2016, telcos’ operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

Meo (TMN), Vodafone, NOS (Zon Optimus).