2010 Poland - Telecoms, Mobile, Broadband and Forecasts

Last updated: 27 Oct 2010 Update History

Report Status: Archived

Report Pages: 60

Analyst: Paul Kwon

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Summary
Table Of Contents

Publication Overview

This report covers trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including IPTV developments. Subjects include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure;
Major players, revenues, subscribers, ARPU, MOU;
Internet, IPTV;
Mobile voice and data markets;
Broadband (FttH, DSL, cable TV, wireless);
Convergence and digital media.

Researcher:- Paul Kwon
Current publication date:- October 2010 (9th Edition)
Next publication date:- October 2011

Executive Summary

Poland’s next generation broadband market

One of the larger Eastern European nations, Poland is defined by as an upper middle-income country by the World Bank. Since its transition to a market economy Poland has experienced sustained economic growth, assisted by its accession to the European Union which is now its main trading partner. Like many of its neighbours, Poland was affected by the recent global financial turmoil through declining demand for its exports, a slowdown of credit activity, and lower foreign direct investment inflows. However the country fared well as it was the only EU nation to escape recession in 2009, attributed to less dependence on external demand, limited pre-crisis imbalances as well as relatively sound and well-capitalised financial system. The EU estimates Poland’s real GDP to expand by 2.7% for 2010, rising to 3.3% for 2011.

Poland’s telecoms market has been shaped by EU policy, with markets liberalised and the incumbent privatised. Ongoing action by an active regulator such has improved market conditions, particularly in the network access sector.

Poland’s fixed broadband market is one of the largest in Eastern Europe due to its large population. Broadband represents the majority of Internet connections. Fixed broadband access is available via DSL, well-established cable TV networks, FttX and wireless. Healthy infrastructure-based competition is evident while a tougher regulatory regime is improving the wholesale market.

Poland is one of Europe’s more sizeable TV markets. Programming is accessible via cable TV, terrestrial free-to-air, broadband TV and satellite. The significant number of competing infrastructure operators for each delivery platform suggests continued consolidation of the fragmented market. Digital TV uptake is improving due to increasing affordability of both TVs and programming.

Poland possesses a well-developed mobile market with high mobile ownership levels. A number of mobile network operators offer services along with a number of mobile virtual network operators. Average Revenue per User levels have stabilised after falling in recent years due to retail tariff competition, regulatory mandated reductions in mobile termination rates and take up of mobile services by lower spending consumer segments of the market. 3G and 4G networks have been launched and coverage is expanding to support delivery of mobile broadband and content.

Market highlights:

Poland’s broadband market continues to speed up; all four major cable TV operators offer DOCSIS 3.0-based fixed broadband services, offering up to 120Mb/s. Competing telcos are expanding the reach of FttX-based services.
Possible consolidation may be underway in Poland’s fragmented cable TV market, with Poland’s second largest cable TV operator up for sale.
Mobile market competition has intensified after a new market entrant became the first to launch commercial LTE services in Eastern Europe and the fourth globally. Two competing operators have been given permission to deploy a combined LTE network.

Poland broadband and telecoms statistics – 2010; 2011

Sector	2010	2011
Broadband (thousand)
Fixed broadband penetration	15%	18%
Mobile broadband penetration	30%	33%
Subscribers to telecoms services (million)
Fixed-line telephone subscribers	9.1	8.8
Mobile phone subscribers	45.5	46.3

(Source: BuddeComm based on industry data)

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Key Statistics
2. Telecommunications Market
- 2.1 Overview of Poland’s telecom market
3. Regulatory Environment
- 3.1 History
  - 3.1.1 Telecommunications Law 2004
  - 3.1.2 EU Regulatory Framework
- 3.2 Regulatory authority
  - 3.2.1 Office of Electronic Communications (UKE)
- 3.3 Telecom sector liberalisation in Poland
  - 3.3.1 Local
  - 3.3.2 Long distance
  - 3.3.3 International
- 3.4 Privatisation
- 3.5 Interconnection
- 3.6 Carrier selection and carrier preselection
- 3.7 Access
- 3.8 Functional separation
- 3.9 Number Portability (NP)
4. Fixed Network Market
- 4.1 Market overview
- 4.2 Telekomunikacja Polska (TPSA)
- 4.3 Netia
- 4.4 Telefonia Dialog
- 4.5 Telekomunikacja Kolejowa
- 4.6 GTS Energis
- 4.7 Exatel
5. Telecommunications Infrastructure
- 5.1 Overview
- 5.2 Fixed-line statistics
- 5.3 TPSA
- 5.4 Alternative operators
6. Wholesaling
- 6.1 Overview
7. Internet Market
- 7.1 Overview
  - 7.1.1 Internet statistics
- 7.2 Poland’s emerging Internet society
  - 7.2.1 E-commerce
  - 7.2.2 E-government
  - 7.2.3 E-health
8. Broadband Market
- 8.1 Fixed broadband market
  - 8.1.1 Overview
  - 8.1.2 Fixed broadband statistics
  - 8.1.3 Cable broadband
  - 8.1.4 Asymmetrical Digital Subscriber Line (ADSL)
  - 8.1.5 Fibre-to-the-Home (FttH) networks
- 8.2 Wireless broadband
  - 8.2.1 WiFi
  - 8.2.2 WiMAX
  - 8.2.3 Internet via satellite
9. Digital Media
- 9.1 Overview of broadcasting market
  - 9.1.1 TP Emitel
  - 9.1.2 TVP
  - 9.1.3 Telewizja Polsat
  - 9.1.4 TVN
- 9.2 Digital TV (DTV)
  - 9.2.1 Broadband TV (IPTV)
  - 9.2.2 Cable TV (CATV)
  - 9.2.3 Satellite-based digital pay TV developments
  - 9.2.4 Digital Terrestrial TV (DTTV)
10. Mobile Communications
- 10.1 Overview of Poland’s mobile market
  - 10.1.1 Mobile statistics
- 10.2 Regulatory issues
  - 10.2.1 GSM licences
  - 10.2.2 Third Generation licences awarded
  - 10.2.3 Fourth GSM licence/fourth 3G licence auction
  - 10.2.4 Mobile Number Portability (MNP)
  - 10.2.5 Mobile termination rates
- 10.3 Mobile technologies
  - 10.3.1 Digital
  - 10.3.2 Third Generation mobile
  - 10.3.3 Fourth Generation mobile
- 10.4 Major mobile operators
  - 10.4.1 PTK Centertel/Orange
  - 10.4.2 Polkomtel/Plus GSM
  - 10.4.3 Polska Telefonia Cyfrowa (PTC)/Era
  - 10.4.4 P4/Play
  - 10.4.5 Centernet
  - 10.4.6 Mobyland
  - 10.4.7 Mobile Virtual Network Operators (MVNOs)
- 10.5 Mobile voice services
  - 10.5.1 Prepaid cards
- 10.6 Mobile data services
  - 10.6.1 General Packet Radio Service (GPRS)
  - 10.6.2 Enhanced Data for GSM Evolution (EDGE)
  - 10.6.3 Mobile broadband
  - 10.6.4 BlackBerry
  - 10.6.5 Mobile TV
- 10.7 Mobile content and applications
11. Forecasts
- 11.1 Forecasts – fixed broadband subscribers – 2010 - 2013; 2020
  - 11.1.1 Scenario 1 – higher broadband subscriber growth
  - 11.1.2 Scenario 2 – lower broadband subscriber growth
12. Glossary of Abbreviations

Table 1 – Country statistics Poland – 2010
Table 2 – Telephone network statistics – 2010
Table 3 – Internet user statistics – 2010
Table 4 – Broadband statistics – 2010
Table 5 – Mobile statistics – 2010
Table 6 – National telecommunications authority
Table 7 – TPSA interconnection rates – 2006 - 2009
Table 8 – TPSA group revenue breakdown for fixed, mobile and data – January - June 2010
Table 9 – TPSA total retail lines and ARPU – 2009 - 2010
Table 10 – TPSA group financial data – 2006 - 2010
Table 11 – TPSA fixed-line voice traffic market share – 2005 - 2010
Table 12 – Netia financial data – 2007 - 2010
Table 13 – Exatel financial data – 2009
Table 14 – Fixed lines in service and teledensity – 2000 - 2011
Table 15 – Wholesale lines by type – 2009 - 2010
Table 16 – Cost of local loop unbundling and shared access – 2006 - 2009
Table 17 – Internet users, subscribers and penetration rates – 2000 - 2011
Table 18 – ISP market share – January 2010
Table 19 – Workplace network usage by network type – 2006 - 2010
Table 20 – E-education usage by individuals – 2007 - 2010
Table 21 – E-education usage by businesses – 2007 - 2010
Table 22 – Online purchases by individuals – 2005 - 2010
Table 23 – Electronic sales as percentage of total non-VAT turnover for non-financial sector businesses with 10 or more employees – 2009
Table 24 – Uptake of e-government services by businesses – 2004 - 2010
Table 25 – Uptake of e-government services by individuals – 2004 - 2010
Table 26 – Fixed broadband subscribers and penetration rate – 2001 - 2010
Table 27 – Fixed broadband subscribers by data speed – January 2010
Table 28 – TPSA broadband monthly ARPU – 2008 - 2010
Table 29 – Netia broadband subscribers – 2008 - 2010
Table 30 – TPSA ADSL subscribers – 2003 - 2010
Table 31 – TPSA Total Livebox customers – 2008 - 2010
Table 32 – Cable TV subscribers – January 2010
Table 33 – UPC – homes passed – 2003 - 2009
Table 34 – UPC – subscribers by service type – 2003 - 2009
Table 35 – Multimedia Polska financial data – 2009 - 2010
Table 36 – Multimedia Polska subscribers – June 2010
Table 37 – Cyfrowy Polsat financial data – 2004 - 2010
Table 38 – Cyfrowy Polsat operational data – 2004 - 2010
Table 39 – Mobile subscribers and penetration rate – 1995 - 2011
Table 40 – Orange subscribers – 2007 - 2010
Table 41 – Orange total monthly ARPU and MOU – 2008 - 2010
Table 42 – Orange data ARPU – 2008 - 2010
Table 43 – Polkomtel subscribers – 2008 - 2010
Table 44 – PTC subscribers – 2007 - 2010
Table 45 – PTC financial and operational data – 2005 - 2010
Table 46 – Ratio of prepaid to postpaid subscribers – 2003 - 2010
Table 47 – Orange prepaid subscribers – 2003 - 2010
Table 48 – PTC prepaid subscribers – 2005 - 2010
Table 49 – Polkomtel prepaid subscribers – 2005 - 2010
Table 50 – Mobile broadband subscribers and penetration rate – 2004 - 2010
Table 51 – Orange dedicated mobile broadband subscribers – 2007 - 2010
Table 52 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
Table 53 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020

Exhibit 1 – The EU Regulatory Framework for communications
Exhibit 2 – Access, the local loop and unbundling – an overview
Exhibit 3 – 2G spectrum awarded in Poland
Exhibit 4 – BlackBerry services defined

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