Poland - Mobile Market - Overview & Statistics

Synopsis

Poland possesses a well developed mobile market with high mobile ownership levels although penetration levels suggest multiple SIM card ownership. Four mobile network operators offer services along with a number of mobile virtual network operators. Average Revenue per User levels have stabilised after falling in recent years due to retail tariff competition and the uptake of mobile services by lower spending consumer segments of the market. Also placing pressure on ARPU levels are regulatory-enforced cuts in mobile termination rates for all three SMP mobile network operators. All four mobile network operators offer 3G services, with mobile broadband and content seen as the next growth market given low penetration of existing mobile data services. This report offers a concise overview of Poland’s mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.

Table of Contents

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Poland’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Significant Market Power (SMP)
      
    • 2.2.2 GSM licences
      
    • 2.2.3 Third Generation licences awarded
      
    • 2.2.4 Fourth GSM licence/fourth 3G licence auction
      
    • 2.2.5 Mobile Number Portability (MNP)
      
    • 2.2.6 Mobile termination rates
      
  • 2.3 Mobile technologies
    
    • 2.3.1 Digital
      
    • 2.3.2 Third Generation mobile
      
  • 2.4 Major mobile operators
    
    • 2.4.1 PTK Centertel/Orange
      
    • 2.4.2 Polkomtel/Plus GSM
      
    • 2.4.3 Polska Telefonia Cyfrowa (PTC)/Era
      
    • 2.4.4 P4/Play
      
    • 2.4.5 Mobile Virtual Network Operators (MVNOs)
      
  • 2.5 Mobile voice services
    
    • 2.5.1 Prepaid cards
      
  • 2.6 Mobile data services
    
    • 2.6.1 General Packet Radio Service (GPRS)
      
    • 2.6.2 Enhanced Data for GSM Evolution (EDGE)
      
    • 2.6.3 Mobile broadband
      
    • 2.6.4 BlackBerry
      
    • 2.6.5 Mobile TV
      
    • 2.6.6 Fixed Mobile Convergence (FMC)
      
  • 2.7 Mobile content and applications
    
    • 2.7.1 Overview
      
    • 2.7.2 Mobile music
      
    • 2.7.3 Off-deck content
      
    • 2.7.4 M-commerce (micropayments)
      
• 3. Related reports
  

• Table 1 – Mobile operators, subscribers and annual change – March 2009
• Table 2 – Mobile subscribers and penetration rate – 1995 - 2010
• Table 3 – Average monthly ARPU levels – 2003 - 2013
• Table 4 – Orange subscribers – 2007 - 2009
• Table 5 – Orange Total Monthly ARPU & MOU – 2008 - 2009
• Table 6 – Orange data ARPU – 2008 - 2009
• Table 7– PTC subscribers – 2007 - 2009
• Table 8 – PTC financial and operational data – 2005 - 2008
• Table 9 – Ratio of prepaid to postpaid subscribers – 2003 - 2010
• Table 10 – Orange prepaid subscribers – 2003 - 2010
• Table 11 – PTC prepaid subscribers – 2005 - 2010
• Table 12 – Polkomtel prepaid subscribers – 2005 - 2010
• Table 13 – Value of mobile data and content services – 2005 - 2009
• Table 14 – Mobile broadband subscribers and penetration rate – 2004 - 2010
• iTable 15 – Orange 3G dongle customers – 2007 - 2009
• Table 16 – Mobile broadband market share per operator – January 2009

• Exhibit 1 – 2G spectrum awarded in Poland
• Exhibit 2 – Mobile Virtual Network Operators – January 2009
• Exhibit 3 – BlackBerry services defined