Poland - Digital Economy and Digital TV - Insights, Statistics and Analysis

Synopsis

Poland is one of Europe’s more sizeable broadcasting markets. Programming is accessible via cable TV, terrestrial free-to-air, broadband TV and satellite. Strong competition exists both between platforms as well as between operators of similar platforms. The number of players suggests consolidation is inevitable. Digital TV uptake is improving due to increasing affordability of both TVs and programming. This report profiles Poland’s digital economy and digital TV market in 2011, covering market developments and major companies in the broadband, cable, terrestrial and satellite pay TV sectors.

Key developments:

ASO confirmed for mid-2013; bundled services taken by 2.1 million customers; 75% of cable association PIKE subscribers can receive digital TV; Telekomunikacja Polska sells EmiTel for PLN1.7 billion; National Broadcasting Council awards licences for the final four channels on the first multiplex; Cyfra+ merges with digital TV platform ITI Neovision; incumbent predicts phase-out of single-play fixed-line telephony by 2015; regulator’s market data to end-2010, operator data to end-2011; market developments into 2012.

Companies covered in this report include:

UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, Telekomunikacja Polska, TVP.

Table of Contents

• 1. Synopsis
• 2. Overview of Digital Media market
  • 2.1 Business models
    • 2.1.1 Bundled services
    • 2.1.2 EmiTel
    • 2.1.3 TVP
    • 2.1.4 Telewizja Polsat
    • 2.1.5 TVN
  • 2.2 Digital TV (DTV)
    • 2.2.1 Broadband TV (IPTV)
    • 2.2.2 Video-on-Demand (VoD)
    • 2.2.3 Cable TV (CATV)
    • 2.2.4 Satellite-based digital pay TV developments
    • 2.2.5 Digital Terrestrial TV (DTTV)
• 3. Related reports

• Table 1 – Proportion of subscribers to bundled services by type – 2010
• Table 2 – Market share of TV and broadband bundles by operator – 2010
• Table 3 – TP Livebox, IPTV customers – 2008 - 2011
• Table 4 – Netia financial data and annual change – 2007 - 2011
• Table 5 – Netia subscribers by type – 2008 - 2011
• Table 6 – Cable TV market share by operator – Mar 2011
• Table 7 – Cable TV subscribers –2010 - 2011
• Table 8 – UPC – homes passed – 2003 – 2011
• Table 9 – UPC – subscribers by service type – 2003 - 2011
• Table 10 – Multimedia Polska financial data – 2009 – 2011
• Table 11 – Multimedia Polska subscribers – 2009 - 2011
• Table 12 – Multimedia Polska triple play subscribers by service – 2009 - 2011
• Table 13 – Cyfrowy Polsat financial data – 2004 - 2011
• Table 14 – Cyfrowy Polsat operational data – 2004 - 2011
• Table 15 – Cyfrowy Polsat ARPU, SAC – 2004 - 2011
• Table 16 – N financial data – 2010 - 2011
• Table 17 – N subscriber data – 2010 - 2011
• Table 18 – TP DTH subscribers – 2008 - 2011

• Chart 1 – Netia financial data and annual change – 2007 – 2011
• Chart 2 – Netia subscribers by type – 2008 – 2011
• Chart 3 – UPC – subscribers by service type – 2003 – 2011
• Chart 4 – Multimedia Polska financial data – 2009 – 2011
• Chart 5 – Multimedia Polska subscribers – 2009 – 2011
• Chart 6 – Cyfrowy Polsat financial data – 2004 – 2011