Poland - Digital Economy and Digital TV - Insights, Statistics and Analysis

Synopsis

Poland has one of Eastern Europe’s more sizeable markets for digital media and TV services. Programming is accessible via cable TV, terrestrial free-to-air, IPTV and satellite. Strong competition exists both between platforms as well as between operators of similar platforms. The number of players suggests further consolidation is inevitable: the merger between Cyfra+ and n, finalised in 2013, is indicative of continuing market dynamics. Digital TV uptake is improving due to increasing affordability of both TVs and programming. This report profiles Poland’s digital economy and digital TV market, covering market developments and major companies in the broadband, cable, terrestrial and satellite pay TV sectors.

Key developments:

ASO confirmed for mid-2013; bundled services taken by 2.1 million customers; 75% of cable association PIKE subscribers can receive digital TV; Orange Poland sells EmiTel for PLN1.7 billion; Netia buys Aster’s former infrastructure from UPC Poland; Orange Poland launches multi-platform TV service; National Broadcasting Council awards licences for the final four channels on the first multiplex; Aster merges with UPC Poland; Cyfra+ merges with digital TV platform ITI Neovision; Multimedia Polska cancels proposed sale; incumbent predicts phase-out of single-play fixed-line telephony by 2015; first analogue TV transmitters switched off; TVP begins DVB-T2 trial; regulator’s 2011 market data report; telcos’ operating and financial data to Q4 2012; market developments to March 2013.

Companies covered in this report include:

UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, Telekomunikacja Polska (Orange Poland), TVP.

Table of Contents

• 1. Synopsis
• 2. Overview of Digital Media market
  • 2.1 Business models
    • 2.1.1 Bundled services
    • 2.1.2 EmiTel
    • 2.1.3 TVP
    • 2.1.4 Telewizja Polsat
    • 2.1.5 TVN
  • 2.2 Digital TV (DTV)
    • 2.2.1 Broadband TV (IPTV)
    • 2.2.2 Video-on-Demand (VoD)
    • 2.2.3 Cable TV (CATV)
    • 2.2.4 Satellite-based digital pay TV developments
    • 2.2.5 Digital Terrestrial TV (DTTV)
• 3. Related reports

• Table 1 – Proportion of subscribers to bundled services by type – 2010 - 2011
• Table 2 – Market share of TV and broadband bundles by operator – 2010 - 2011
• Table 3 – Pay TV market share by operator – 2011
• Table 4 – Orange Poland Livebox, IPTV customers – 2008 - 2012
• Table 5 – UPC – homes passed – 2003 – 2012
• Table 6 – UPC – subscribers by service type – 2003 - 2012
• Table 7 – Multimedia Polska financial data – 2009 – 2012
• Table 8 – Multimedia Polska revenue by sector – 2009 – 2012
• Table 9 – Multimedia Polska subscribers – 2009 - 2012
• Table 10 – Multimedia Polska triple play subscribers by service – 2009 - 2012
• Table 11 – Cyfrowy Polsat financial data – 2004 - 2012
• Table 12 – Cyfrowy Polsat operational data – 2004 - 2012
• Table 13 – Cyfrowy Polsat ARPU, SAC – 2004 - 2012
• Table 14 – N financial data – 2010 - 2011
• Table 15 – N subscriber data – 2010 - 2011
• Table 16 – Orange DTH subscribers – 2008 - 2012

• Chart 1 – Orange Poland Livebox, IPTV customers – 2008 – 2012
• Chart 2 – UPC – subscribers by service type – 2003 – 2012
• Chart 3 – Multimedia Polska revenue by sector – 2009 – 2012
• Chart 4 – Multimedia Polska subscribers – 2009 – 2012
• Chart 5 – Cyfrowy Polsat financial data – 2004 – 2012

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