Poland - Broadband Market Insights, Analysis and Forecasts

Synopsis

Poland’s fixed broadband market is one of the largest in Eastern Europe due to its large population. DSL is the most popular fixed broadband access platform followed by cable delivered from the country’s well-established cable TV operators. Fixed-line access is also available via FttX, though as yet this is limited to a number of urban areas. Mobile broadband in the most popular platform by subscribers, the result of mobile network operators having invested in infrastructure during the last few years, combined with the greater availability of sophisticated devices. The telecoms incumbent dominates the fixed broadband market although a tougher regulatory regime is improving wholesale market conditions. An emerging internet society is taking shape, encompassing commerce, health and government services. This report profiles Poland’s fixed broadband market in 2011, including key market players, technology platforms, market developments, a variety of statistics, and forecasts for fixed broadband penetration to 2020.

Key developments:

Liberty Global consolidates cableco leadership with Aster City purchase; UPC plans 250Mb/s cable trial, extends 150Mb/s service to 1.6 million households; Telekomunikacja Polska losing broadband subscribers yet expands new VDSL Neostrada Fiber offer; EC fines TP €127.6 million for anti-competitive practices in the broadband market; Netia and TP head fibre-based consortia to extend broadband nationally; memorandum signed for constructing a national broadband infrastructure; large drop in average cost of mobile broadband plans; cablecos step up network investment in 2012; regulator’s 2010 market data; operator data to end-2011; market developments to early 2012.

Companies covered in this report include:

UPC Poland, Telekomunikacja Polska, Netia, Aster, Multimedia Polska, Vectra, Telefonia Dialog, Polkomtel.

Table of Contents

• 1. Synopsis
• 2. Fixed broadband market
  • 2.1 Overview
  • 2.2 Government and EU support
  • 2.3 Poland’s emerging internet society
    • 2.3.1 E-commerce
    • 2.3.2 E-government
    • 2.3.3 E-health
  • 2.4 Fixed broadband statistics
  • 2.5 Cable broadband
  • 2.6 Asymmetrical Digital Subscriber Line (ADSL)
  • 2.7 Fibre-to-the-Home (FttH) networks
  • 2.8 Wireless broadband
    • 2.8.1 WiFi
    • 2.8.2 WiMAX
    • 2.8.3 Internet via satellite
  • 2.9 Mobile broadband
• 3. Forecasts
  • 3.1 Forecasts – fixed broadband subscribers – 2010 - 2013; 2020
    • 3.1.1 Scenario 1 – higher broadband subscriber growth
    • 3.1.2 Scenario 2 – lower broadband subscriber growth
    • 3.1.3 Notes on scenario forecasts
• 4. Related reports

• Table 1 – Broadband market revenue by sector – 2006 - 2012
• Table 2 – Proportion of broadband market revenue by sector – 2006 - 2010
• Table 3 – Broadband penetration by technology – 2009 - 2012
• Table 4 – Workplace network usage by network type – 2006 - 2011
• Table 5 – E-education usage by individuals – 2007 - 2011
• Table 6 – E-education usage by businesses – 2007 - 2011
• Table 7 – Online purchases by individuals – 2005 - 2012
• Table 8 – Electronic sales as percentage of total non-VAT turnover for non-financial sector businesses with 10 or more employees – 2009
• Table 9 – Uptake of e-government services by businesses – 2004 - 2011
• Table 10 – Uptake of e-government services by individuals – 2004 - 2011
• Table 11 – Internet users, subscribers and penetration rates – 2000 - 2012
• Table 12 – ISP market share – 2008 - 2010
• Table 13 – Fixed broadband subscribers and penetration rate – 2001 - 2012
• Table 14 – Fixed broadband subscribers by data speed – January 2010
• Table 15 – TP broadband and IPTV ARPU – 2008 - 2011
• Table 16 – UPC Poland subscribers – 2008 - 2011
• Table 17 – Cable market share of subscribers by operator – 2010
• Table 18 – TP DSL subscribers – 2003 - 2011
• Table 19 – Netia DSL subscribers – 2008 - 2011
• Table 20 – DSL market share of subscribers by operator – 2010
• Table 21 – Mobile broadband market share of subscribers by operator – 2010
• Table 22 – Mobile broadband subscribers and penetration rate – 2004 - 2012
• Table 23 – Orange dedicated mobile broadband subscribers – 2007 - 2011
• Table 24 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
• Table 25 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020

• Chart 1 – Broadband market revenue by sector – 2006 – 2012
• Chart 2 – Proportion of broadband market revenue by sector – 2006 – 2010
• Chart 3 – Fixed broadband subscribers and penetration rate – 2001 – 2012
• Chart 4 – UPC Poland subscribers – 2008 – 2011