Philippines - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Synopsis

Over the last five years the Philippines mobile subscriber base has seen a moderate growth rate with a gradual easing of growth due to a maturing market.

A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. Smart, in particular, as a subsidiary of Philippine Long Distance Telephone Co (PLDT) has a dominating presence in the market place. However Globe Telecom has bridged the gap significantly over the past two years.

The mobile networks provide more than 99% coverage of population. The local market has started to focus on value added services as a comparatively cautious rollout of 3G took place followed by the start of 4G/LTE network rollouts. SMS text messaging in particular has been a feature of mobile services in the Philippines for a long period of time. In fact SMS has been a driving force behind the growth of the mobile phone industry in the Philippines.

The two leaders in the mobile market, Smart Communications and Globe Telecom continued to compete vigorously in the marketplace; they were steadily improving their service quality in order to be even more competitive. The introduction of mobile broadband services was starting to provide more opportunities for expanding the sector.

A unique characteristic of the Philippines mobile market has been the large number of services available for Filipino working overseas. This is not surprising given that the national economy relies heavily on their remittances being sent back home. As with other markets throughout Asia, mobile phone ownership in the Philippines has for many years been boosted through the availability of prepaid services

Key developments:

  • Smart was leading the deployment of 4G LTE mobile services across the country, with its 4G network covering more than 85% of the population;
  • Globe Telecom was also expanding its 4G LTE coverage, but was continuing to trail Smart;
  • both Smart and Globe had already launched upgrades of their respective 4G LTE networks;
  • PLDT’s strong market position has slipped to some extent;
  • Globe has been notably successful in its push to increase market share.


  • Companies mentioned in this report include:

PLDT, Smart Communications, Talk ‘N Text (TNT), Globe Telecom, Digitel, Extelcom, Bayantel,

Table of Contents

  • 1. Synopsis
  • 2. Market Overview and Analysis
  • 3. Mobile statistics
    • 3.1 General statistics
    • 3.2 Mobile Operator statistics
    • 3.3 Mobile voice
    • 3.4 Mobile ARPU
    • 3.5 Forecasts
      • 3.5.1 Notes on scenario forecasts
    • 3.6 Other Issues
      • 3.6.1 Globe’s mobile broadband contracts
      • 3.6.2 Compulsory SIM registration
      • 3.6.3 SMS-related issues
      • 3.6.4 ‘Illegal’ use of frequencies and transmission equipment
      • 3.6.5 Sale of CURE’s spectrum
  • 4. Mobile infrastructure
    • 4.1 Digital networks
      • 4.1.1 3G
      • 4.1.2 4G / LTE
  • 5. Major mobile operators
    • 5.1 Operators
    • 5.2 Philippine Long Distance Telephone Company (PLDT)
      • 5.2.1 Mobile Developments
      • 5.2.2 Operational statistics
    • 5.3 Globe Telecom
      • 5.3.1 Overview
      • 5.3.2 Mobile developments
      • 5.3.3 Operational statistics
    • 5.4 NOW Telecom (Next Mobile)
    • 5.5 BellTel
  • 6. Mobile content and applications
    • 6.1 m-commerce
    • 6.2 mobile-TV
  • 7. Related reports
  • Table 1 – Historical - Total mobile subscribers and penetration rate –1994 - 2004
  • Table 2 – Total mobile subscribers and penetration rate – 2005 – 2015
  • Table 3 – Mobile services revenue – 1993 - 2015
  • Table 4 – Mobile operators and systems
  • Table 5 – Mobile subscribers (millions) - major operators – 2015
  • Table 6 – Mobile market share - major operators – 2015
  • Table 7 – Historical - Mobile subscribers by operator – 2009 - 2012
  • Table 8 – Globe Telecom – mobile subscribers - prepaid v. postpaid – March 2015
  • Table 9 – PLDT – prepaid and postpaid mobile subscribers – March 2015
  • Table 10 – Mobile ARPU (PHP/month) by operator/unit – 2014 - 2015
  • Table 11 – Forecast mobile subscribers and penetration rates – 2016; 2018; 2021
  • Table 12 – PLDT – total mobile subscribers – 2006 - 2015
  • Table 13 – PLDT – prepaid and postpaid mobile subscribers - 2015
  • Table 14 – PLDT – mobile subscribers by operator unit/contract type – 2015
  • Table 15 – PLDT – mobile ARPU by operator/contract type – 2015
  • Table 16 – Smart mobile subscribers – 2010 - 2015
  • Table 17 –Talk ‘N Text mobile subscribers – 2002 - 2015
  • Table 18 – Historical - Globe Telecom mobile subscribers – 2001 - 2009
  • Table 19 – Globe Telecom mobile subscribers – 2010 - 2015
  • Table 20 – Globe Telecom – mobile subscribers - prepaid v. postpaid – Dec 2015
  • Table 21 – Globe Telecom – mobile ARPU by contract type – 2014 - 2015
  • Chart 1 - Total mobile subscribers and annual growth - 2005 - 2015

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