Synopsis
Fixed broadband penetration in Peru is about 56% lower than the Latin American average. The slow development of broadband can be blamed in large part on the lack of market competition, which has made Movistar’s ADSL prices among the most expensive in Latin America. The only tangible competition in Peru’s broadband market comes from the cable modem service offered by Telmex/Claro as part of its triple-play bundle.
Public access, however, has made the Internet available to many Peruvians who would otherwise have been unable to afford it, especially among the younger generation. In fact, Peru is a world leader in terms of people who access the Internet in public places. About 56% of users still access the Internet from the cabinas públicas, but the number is decreasing in favour of home access.
This report provides an overview of Peru’s Internet, broadband, and pay TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.
Key developments:
Perusat, a subsidiary of ChinaTel, rolls out a nationwide WiMAX (LTE-Ready) network; Russia’s Yota promises to cover 12 regions of Peru with a WiMAX network; digital terrestrial TV has been launched using the ISBD-BR standard; Cable Mágico is re-branded Movistar TV; Telmex adopts the Claro brand for its broadband and cable TV services.
Companies covered in this report include:
Telefónica del Perú (trading as Movistar), Telmex Perú (trading as Claro), Nextel del Perú, Americatel Perú, Terra Perú, EMax, Wi-Net, Star Global Com, Best Cable Peru, DirecTV.
