Pakistan - Mobile Communications and Broadcasting

Synopsis

The mobile telephone market in Pakistan has been experiencing a period of strong and sustained development. Mobile services were first offered in 1990 and, despite high costs, grew rapidly, with annual growth running at around 100% for a number of years. Mobile services were first offered in 1990 and, despite high costs, grew rapidly. Subscriber numbers increased from less than 100,000 in 1996 to 3.3 million by end-2003; since then the subscriber base has surged, reaching 92 million by March 2009. Penetration had moved to the 54% mark, but judging by the commercial activity in the market there was still room for expansion. While progress has been made in the regulatory area, some rigidity in policies had been slowing growth. This report looks at the Pakistani mobile market, as well as a brief look at digital media.

Table of Contents

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Pakistan’s mobile market
    
    • 2.1.1 Mobile statistics
      
    • 2.1.2 Competitive market
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Additional licences
      
    • 2.2.2 Third Generation (3G) licences
      
    • 2.2.3 Calling Party Pays (CPP)
      
    • 2.2.4 Licensing in Azad Jammu and Kashmir
      
  • 2.3 Major mobile operators
    
    • 2.3.1 Mobilink (PMCL)
      
    • 2.3.2 Instaphone (Pakcom)
      
    • 2.3.3 Ufone (PTCL)
      
    • 2.3.4 Telenor Pakistan
      
    • 2.3.5 Warid Telecom
      
    • 2.3.6 Zong (formerly CMPak)
      
  • 2.4 Mobile voice services
    
    • 2.4.1 Prepaid
      
    • 2.4.2 Satellite mobile
      
  • 2.5 Mobile data services
    
    • 2.5.1 Short Message Service (SMS)
      
    • 2.5.2 Multimedia Messaging Service (MMS)
      
    • 2.5.3 Mobile TV
      
    • 2.5.4 M-commerce
      
• 3. Broadcasting
  
  • 3.1 Market overview
    
  • 3.2 Regulatory issues
    
    • 3.2.1 Pakistan Electronic Media Regulatory Authority Ordinance 2002
      
  • 3.3 Free-to-Air (FTA) broadcasting
    
    • 3.3.1 Pakistan Broadcasting Corporation
      
    • 3.3.2 Pakistan Television Corporation
      
    • 3.3.3 Shalimar Television Network
      
  • 3.4 Pay TV
    
  • 3.5 Cable TV (CATV)
    
  • 3.6 Internet Protocol TV (IPTV)
    
    • 3.6.1 PTCL’s Smart TV
      
• 4. Related reports
  

• Table 1 – Mobile subscribers – 1995 - 2011
• Table 2 – Mobile operators, subscribers and annual change – 2009
• Table 3 – Mobile operators, subscribers and market share – 2009
• Table 4 – Mobile services revenue – 1998 - 2008
• Table 5 – Overall ARPU across all mobile operators – 2002; 2004 - 2008
• Table 6 – Mobile monthly ARPU by operator – March 2008
• Table 7 – Mobilink (PCML) subscribers – 2000 - 2009
• Table 8 – Instaphone (Pakcom) subscribers – 2000 - 2009
• Table 9 – Ufone (PTCL) subscribers – 2001 - 2009
• Table 10 – Telenor Pakistan subscribers – 2005 - 2009
• Table 11 – Warid Telecom subscribers – 2005 - 2009
• Table 12 – Zong subscribers – 2000 - 2009
• Table 13 – Key broadcasting statistics - 2008
• Table 14 – Cable TV licence categories