Norway - Mobile Market Insights, Statistics and Forecasts

Synopsis

Norway’s mobile market is a triopoly between the network operators Telenor Mobile, TeliaSonera’s NetCom and the new player Mobile Norway, supplemented by a growing number of MVNOs. Mobile penetration reached 120% by early 2012, and although overall subscriber growth has fallen to about 3% the 3G sector has proved resilient, with strong growth resulting from new subscribers as well as from the rapid migration from GSM networks. The market is well advanced in LTE/4G developments, with both Telenor and NetCom spearheading networks in the region. Mobile Norway, a joint venture now controlled by Tele2, also adds to the competitive mix. Nordisk Mobiltelefon, recovered from its bankruptcy in early 2009, operates a 3G network in the 450MHz band. This report profiles Norway’s mobile voice and data market, providing statistics on the main operators, a review of the key regulatory issues, and a snapshot of the consumer market for services such as SMS, mobile TV and mobile broadband.

Key developments:

SMS traffic falls for the first time through smartphone messaging alternatives; mobile network traffic growth slows; TeliaSonera contracts Huawei and Ericsson to expand LTE network; Tele2 buys out minority shareholders in Network Norway; the number of M2M SIM cards reaches 600,000; MTRs set to 2013; MNOs set up m-commerce joint venture; Telenor completes network upgrade for LTE; regulator’s market data to June 2011, operator data to end-2011; market developments into 2012.

Companies covered in this report include:

Telenor Mobil, NetCom, Mobile Norway, Teletopia, Tele2.

1. Synopsis
2. Mobile communications
- 2.1 Overview of Norway’s mobile market
  - 2.1.1 Mobile statistics
  - 2.1.2 Operator market shares
3. Regulatory issues
- 3.1 Spectrum regulations and spectrum auctions
  - 3.1.1 GSM
  - 3.1.2 3G
  - 3.1.3 c2.3GHz
  - 3.1.4 2.5 - 2.6GHz
  - 3.1.5 1.8GHz.
- 3.2 Roaming
- 3.3 Number portability
- 3.4 Mobile termination rates (MTRs)
4. Mobile technologies
- 4.1 Analogue
- 4.2 Digital
  - 4.2.1 Code Division Multiple Access (CDMA)
- 4.3 Third Generation (3G) mobile
5. Major mobile operators
- 5.1 Telenor Mobil
  - 5.1.1 Network contracts
- 5.2 NetCom
- 5.3 Mobile Norway
- 5.4 Teletopia
- 5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
- 6.1 Prepaid
7. Mobile messaging
- 7.1 Short Message Service (SMS)
- 7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
- 8.1 Overview
- 8.2 General Packet Radio Service (GPRS)
- 8.3 High-Speed Packet Access (HSPA)
- 8.4 Enhanced data for GSM evolution (EDGE)
- 8.5 Long-term Evolution (LTE)
- 8.6 Mobile TV
- 8.7 Femtocells
- 8.8 TETRA (TErrestrial Trunked RAdio)
- 8.9 Machine-to-Machine (M2M)
9. Mobile content and applications
- 9.1 Location-based services
- 9.2 M-commerce
10. Forecasts
- 10.1 Forecasts – mobile ARPU - 2009 - 2010; 2015
- 10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
- 10.3 Notes on scenario forecasts
11. Related reports

Table 1 – Mobile revenue – 2002 - 2012
Table 2 – Mobile revenue by service – 2008 - 2011
Table 3 – Mobile revenue per subscriber and per minute – 2001 - 2012
Table 4 – Mobile operators, subscribers and annual change – 2011
Table 5 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2012
Table 6 – Mobile traffic – 2004 - 2012
Table 7 – Market share of subscribers by provider – 2009 - 2011
Table 8 – Revenue market share by provider – 2009 - 2010
Table 9 – European roaming charges – 2007 - 2012
Table 10 – Average mobile number portings (historic) – 2005 - 2009
Table 11 – Nordisk Mobiltelefon financial data – 2006 - 2008
Table 12 – Nordisk Mobiltelefon subscribers (Norway) – 2006 - 2010
Table 13 – Telenor Mobil – subscribers, prepaid, SMS and market share – 2000 - 2011
Table 14 – Telenor Mobil financial data – 2005 - 2011
Table 15 – Telenor Mobil ARPU: blended, contract and prepaid – 2004 - 2011
Table 16 – NetCom subscribers – 2002 - 2011
Table 17 – NetCom ARPU: blended, contract and prepaid – 2002 - 2011
Table 18 – NetCom revenue – 2004 - 2011
Table 19 – Mobile Norway (Tele2) subscribers by sector – 2007 - 2011
Table 20 – Mobile Norway (Tele2) financial data by sector – 2007 - 2011
Table 21 – Prepaid subscribers as share of total – 1999; 2005 - 2012
Table 22 – Telenor Mobile (Norway) contract and prepaid subscribers – 2001 - 2011
Table 23 – Annual SMS sent – 1999 - 2012
Table 24 – Revenue per SMS sent – 2007 - 2010
Table 25 – MMS messages sent and annual change – 2004 - 2012
Table 26 – Mobile data market share by subscribers – 2009 - 2011
Table 27 – Mobile data traffic – 2008 - 2012
Table 28 – Mobile data revenue – 2006 - 2012
Table 29 – M2M SIM cards in use – 2007 - 2012
Table 30 – Forecast mobile ARPU – 2009 - 2010; 2015
Table 31 – Forecast UMTS subscriber growth – 2009 - 2010; 2015