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Norway - Mobile Market Insights, Statistics and Forecasts

Synopsis

Norway’s mobile market is a triopoly between the network operators Telenor Mobile, TeliaSonera’s NetCom and the new player Mobile Norway, supplemented by a growing number of MVNOs. Mobile penetration reached 120% by early 2012, and although overall subscriber growth has fallen to about 3% the 3G sector has proved resilient, with strong growth resulting from new subscribers as well as from the rapid migration from GSM networks. The market is well advanced in LTE/4G developments, with both Telenor and NetCom spearheading networks in the region. Mobile Norway, a joint venture now controlled by Tele2, also adds to the competitive mix. Nordisk Mobiltelefon, recovered from its bankruptcy in early 2009, operates a 3G network in the 450MHz band. This report profiles Norway’s mobile voice and data market, providing statistics on the main operators, a review of the key regulatory issues, and a snapshot of the consumer market for services such as SMS, mobile TV and mobile broadband.

Key developments:

SMS traffic falls for the first time through smartphone messaging alternatives; mobile network traffic growth slows; TeliaSonera contracts Huawei and Ericsson to expand LTE network; Tele2 buys out minority shareholders in Network Norway; the number of M2M SIM cards reaches 600,000; MTRs set to 2013; MNOs set up m-commerce joint venture; regulator issues 2GHz spectrum auction rules; Telenor launched LTE network, expects 90% population coverage by 2015; regulator’s market data for 2011, telcos’ operating and financial data to September 2012; market developments to October 2012.

Companies covered in this report include:

Telenor Mobil, NetCom, Mobile Norway, Teletopia, Tele2.

Table of Contents

  • 1. Synopsis
  • 2. Mobile communications
    • 2.1 Overview of Norway’s mobile market
      • 2.1.1 Mobile statistics
      • 2.1.2 Operator market shares
  • 3. Regulatory issues
    • 3.1 Spectrum regulations and spectrum auctions
      • 3.1.1 GSM
      • 3.1.2 3G
      • 3.1.3 2.3GHz
      • 3.1.4 2.5 - 2.6GHz
      • 3.1.5 2GHz
      • 3.1.6 1.8GHz.
    • 3.2 Roaming
    • 3.3 Number portability
    • 3.4 Mobile termination rates (MTRs)
  • 4. Mobile technologies
    • 4.1 Analogue
    • 4.2 Digital
      • 4.2.1 Code Division Multiple Access (CDMA)
    • 4.3 Third Generation (3G) mobile
  • 5. Major mobile operators
    • 5.1 Telenor Mobil
      • 5.1.1 Network contracts
    • 5.2 NetCom
    • 5.3 Mobile Norway
    • 5.4 Teletopia
    • 5.5 Mobile Virtual Network Operators (MVNOs)
  • 6. Mobile voice services
    • 6.1 Prepaid
  • 7. Mobile messaging
    • 7.1 Short Message Service (SMS)
    • 7.2 Multimedia Messaging Service (MMS)
  • 8. Mobile data services
    • 8.1 Overview
    • 8.2 General Packet Radio Service (GPRS)
    • 8.3 High-Speed Packet Access (HSPA)
    • 8.4 Enhanced data for GSM evolution (EDGE)
    • 8.5 Long-term Evolution (LTE)
    • 8.6 Mobile TV
    • 8.7 Femtocells
    • 8.8 TETRA (TErrestrial Trunked RAdio)
    • 8.9 Machine-to-Machine (M2M)
  • 9. Mobile content and applications
    • 9.1 Location-based services
    • 9.2 M-commerce
  • 10. Forecasts
    • 10.1 Forecasts – mobile ARPU - 2009 - 2010; 2015
    • 10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
    • 10.3 Notes on scenario forecasts
  • 11. Related reports
  • Table 1 – Mobile revenue – 2002 - 2013
  • Table 2 – Mobile revenue by service – 2008 - 2011
  • Table 3 – Mobile revenue per subscriber and per minute – 2001 - 2012
  • Table 4 – Mobile operators, subscribers and annual change – Jun 2012
  • Table 5 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2013
  • Table 6 – Mobile traffic – 2004 - 2013
  • Table 7 – Mobile calls made – 2010 - 2013
  • Table 8 – Market share of subscribers by provider – 2009 - 2011
  • Table 9 – Revenue market share by provider – 2009 - 2011
  • Table 10 – European roaming charges – 2007 - 2012
  • Table 11 – Average mobile number portings (historic) – 2005 - 2009
  • Table 12 – Nordisk Mobiltelefon financial data – 2006 - 2008
  • Table 13 – Nordisk Mobiltelefon subscribers (Norway) – 2006 - 2010
  • Table 14 – Telenor Mobil – subscribers, prepaid, SMS and market share – 2000 - 2012
  • Table 15 – Telenor Mobil financial data – 2005 - 2012
  • Table 16 – Telenor Mobil ARPU: blended, contract and prepaid – 2004 - 2012
  • Table 17 – NetCom subscribers – 2002 - 2012
  • Table 18 – NetCom ARPU: blended, contract and prepaid – 2002 - 2012
  • Table 19 – NetCom revenue – 2004 - 2012
  • Table 20 – Mobile Norway (Tele2) subscribers by sector – 2007 - 2012
  • Table 21 – Mobile Norway (Tele2) financial data by sector – 2007 - 2012
  • Table 22 – Prepaid share of mobile subscribers – 1999; 2005 - 2013
  • Table 23 – Prepaid and contract subscribers –2005 - 2011
  • Table 24 – Telenor Mobile (Norway) contract and prepaid subscribers – 2001 - 2012
  • Table 25 – Annual SMS sent – 1999 - 2013
  • Table 26 – Revenue per SMS sent – 2007 - 2011
  • Table 27 – MMS messages sent and annual change – 2004 - 2013
  • Table 28 – Mobile broadband market share by subscribers – 2009 - 2011
  • Table 29 – Mobile data traffic – 2008 - 2012
  • Table 30 – Mobile data revenue – 2006 - 2013
  • Table 31 – M2M SIM cards in use – 2007 - 2013
  • Table 32 – Forecast mobile ARPU – 2009 - 2010; 2015
  • Table 33 – Forecast UMTS subscriber growth – 2009 - 2010; 2015
  • Chart 1 – Mobile revenue by service – 2008 – 2011
  • Chart 2 – Mobile subscribers and penetration rate – 2002 - 2013
  • Chart 3 – Telenor Mobil financial data – 2005 – 2012
  • Chart 4 – Telenor Mobil ARPU: blended, contract and prepaid – 2004 – 2012
  • Chart 5 – NetCom and ARPU: blended, contract and prepaid – 2002 – 2012
  • Chart 6 – Mobile Norway (Tele2) subscribers by sector – 2007 - 2012
  • Chart 7 – Mobile Norway (Tele2) financial data by sector – 2007 - 2012
  • Chart 8 – Prepaid and contract subscribers –2005 – 2011
  • Exhibit 1 – 3G beauty contest licence results in Norway – 2000; 2003; 2007

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