Norway - Mobile Market Insights, Statistics and Forecasts

Synopsis

Norway’s mobile market is a triopoly between the network operators Telenor Mobile, TeliaSonera’s NetCom and the new player Mobile Norway, supplemented by a growing number of MVNOs. Mobile penetration reached 117% by early 2011, and although overall subscriber growth has fallen to about 3% the 3G sector has proved resilient, with strong growth resulting from new subscribers as well as from the rapid migration from GSM networks. Both Telenor and NetCom operate GSM and 3G services, while Mobile Norway, the joint venture between Network Norway and Tele2 has deployed a 3G in the 900MHz band. Nordisk Mobiltelefon recovered from its bankruptcy in early 2009 and operates a 3G network in the 450MHz band. This report profiles Norway’s mobile market in 2011, providing statistics on the main operators, a review of the key regulatory issues, and a snapshot of the consumer market for mobile data services such as SMS, mobile TV and mobile broadband.

Key developments:

SMS traffic falls for the first time through smartphone messaging alternatives; mobile network traffic growth slows in 2011; TeliaSonera contracts Huawei and Ericsson to expand LTE network; Tele2 buys out minority shareholders in Network Norway; the number M2M SIM cards reaches 600,000; MTRs set to 2013; Telenor completes network upgrade in preparation for LTE; regulator’s market data to June 2011, operator data to September 2011.

Companies covered in this report include:

Telenor Mobil, NetCom, Mobile Norway, Teletopia, Tele2.

1. Synopsis
2. Mobile communications
- 2.1 Overview of Norway’s mobile market
  - 2.1.1 Mobile statistics
  - 2.1.2 Operator market shares
3. Regulatory issues
- 3.1 Spectrum regulations and spectrum auctions
  - 3.1.1 GSM
  - 3.1.2 3G
  - 3.1.3 2.3GHz
  - 3.1.4 2.5 - 2.6GHz
  - 3.1.5 1.8GHz.
- 3.2 Roaming
- 3.3 Number portability
- 3.4 Mobile termination rates (MTRs)
4. Mobile technologies
- 4.1 Analogue
- 4.2 Digital
  - 4.2.1 Code Division Multiple Access (CDMA)
- 4.3 Third Generation (3G) mobile
5. Major mobile operators
- 5.1 Telenor Mobil
  - 5.1.1 Network contracts
- 5.2 NetCom
- 5.3 Mobile Norway
- 5.4 Teletopia
- 5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
- 6.1 Prepaid
7. Mobile messaging
- 7.1 Short Message Service (SMS)
- 7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
- 8.1 Overview
- 8.2 General Packet Radio Service (GPRS)
- 8.3 High-Speed Packet Access (HSPA)
- 8.4 Enhanced data for GSM evolution (EDGE)
- 8.5 Long-term evolution (LTE)
- 8.6 Mobile TV
- 8.7 Femtocells
- 8.8 TETRA (TErrestrial Trunked RAdio)
- 8.9 Machine-to-Machine (M2M)
9. Mobile content and applications
- 9.1 Location-based services
- 9.2 M-commerce
10. Forecasts
- 10.1 Forecasts – mobile ARPU - 2009 - 2010; 2015
- 10.2 Forecasts – UMTS subscribers – 2009 - 2010; 2015
- 10.3 Notes on scenario forecasts
11. Related reports

Table 1 – Mobile revenue – 2002 - 2012
Table 2 – Mobile revenue by service – 2008 - 2011
Table 3 – Mobile revenue per subscriber and per minute – 2001 - 2010
Table 4 – Mobile operators, subscribers and annual change – Sep 2011
Table 5 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2012
Table 6 – Mobile traffic – 2004 - 2012
Table 7 – Market share of subscribers by provider – 2009 - 2011
Table 8 – Revenue market share by provider – 2009 - 2010
Table 9 – European roaming charges – 2007 - 2012
Table 10 – Average mobile number portings – 2005 - 2009
Table 11 – Nordisk Mobiltelefon financial data – 2006 - 2008
Table 12 – Nordisk Mobiltelefon subscribers (Norway) – 2006 - 2010
Table 13 – Telenor Mobil – subscribers, prepaid, SMS and market share – 2000 - 2011
Table 14 – Telenor Mobil financial data – 2005 - 2011
Table 15 – Telenor Mobil ARPU: blended, contract and prepaid – 2004 - 2011
Table 16 – NetCom subscribers – 2002 - 2011
Table 17 – NetCom ARPU: blended, contract and prepaid – 2002 - 2011
Table 18 – NetCom revenue – 2004 - 2011
Table 19 – Mobile Norway (Tele2) subscribers by sector – 2007 - 2011
Table 20 – Mobile Norway (Tele2) financial data by sector – 2007 - 2011
Table 21 – Prepaid subscribers as share of total – 1999; 2005 - 2012
Table 22 – Telenor Mobile (Norway) contract and prepaid subscribers – 2001 - 2011
Table 23 – Annual SMS sent – 1999 - 2012
Table 24 – Revenue per SMS sent – 2007 - 2010
Table 25 – MMS messages sent and annual change – 2004 - 2011
Table 26 – Mobile data market share by subscribers – 2009 - 2011
Table 27 – Mobile data traffic – 2008 - 2012
Table 28 – Mobile data revenue – 2006 - 2012
Table 29 – M2M SIM cards in use – 2007 - 2012
Table 30 – Forecast mobile ARPU – 2009 - 2010; 2015
Table 31 – Forecast UMTS subscriber growth – 2009 - 2010; 2015