Nigeria - Mobile Market - Insights, Statistics and Forecasts

Synopsis

Nigeria is Africa’s largest mobile market with more than 125 million subscribers and a market penetration of around 75% in early 2014. The rapid growth has led to problems with network congestion and quality of service, prompting the regulatory authority NCC to impose fines and sanctions. Every year the network operators are investing billions of dollars in additional base stations and fibre optic transmission to support the ever increasing demand for bandwidth. According to some estimates, the number of cell sites in the country – currently around 20,000 – could more than triple in the coming years.

At the same time, efforts are being made to limit the environmental impact of further expansion and to encourage infrastructure sharing. Major tower outsourcing deals have been concluded. Much of the remaining addressable market is in the country’s rural areas where network rollouts and operations are expensive. This in combination with declining ARPU levels is forcing the networks to streamline their operations and to develop new revenue streams from services such as third and fourth generation (3G/4G) mobile broadband, mobile payments/banking, and others.

Not every operator makes it in this highly competitive market. M-Tel, the mobile arm of the national telco Nitel is in liquidation together with its parent company, following a decade of failed privatisation attempts. Mergers and acquisitions (M&A) are going on amongst the country’s other smaller operators, many originating from the fixed-wireless sector using CDMA-2000 technology. Some of them hold suitable frequency spectrum for a technology migration to Long Term Evolution (LTE). Several other LTE networks have already been launched.

Although the market is one of the most competitive in Africa, the industry regulator is tightening price caps and mandating further reductions of interconnect rates. Following years of delays, Mobile Number Portability (MNP) was finally introduced in 2013, promising to make the market even more competitive. The terrorist group Boko Haram has created difficulties for network provision and maintenance in the northern states, a difficulty which neither the government nor operators are properly positioned to address.

Key developments:

Government cracks down on substandard mobile devices; Etisalat sells its 2,136 tower infrastructure; tens of thousands of new base stations to be built; major network management contracts; mergers and acquisitions (M&A) among smaller operators; M-Tel/Nitel in liquidation; several LTE networks launched; regulator cracks down on poor quality of service; new price caps and lower interconnection rates; Mobile Number Portability introduced; report includes operator data to Q1 2014, regulator’s market data updates to May 2014, market developments into 2014.

Companies covered in this report:

MTN Nigeria; Glo Mobile (Globacom); Bharti Airtel (formerly Zain, Celtel); Etisalat Nigeria (EMTS, Mubadala); M-Tel (Nitel); Visafone; Starcomms (Capcom); Multi-Links; Reliance; Intercellular; Megatech Engineering (Zoda Fones); Telkom SA; Econet Wireless; Vodacom.

Table of Contents

  • 1. Synopsis
  • 2. Overview of Nigeria’s mobile market
    • 2.1 Mobile statistics
  • 3. Regulatory issues
    • 3.1 GSM licence terms
    • 3.2 Interconnection
    • 3.3 Mobile tariffs
      • 3.3.1 Per-second billing
      • 3.3.2 SMS price caps
    • 3.4 International gateways
    • 3.5 Unified licensing regime
    • 3.6 Universal service
    • 3.7 Mobile Number Portability (MNP)
    • 3.8 Central equipment identity register
    • 3.9 Quality of Service
    • 3.10 SIM card registration
    • 3.11 Equal access for mobile content providers
    • 3.12 Consumer protection against billing irregularities
  • 4. Spectrum auctions
    • 4.1 3.5GHz
    • 4.2 800MHz
    • 4.3 2.5GHz and 700MHz
    • 4.4 450MHz
    • 4.5 3G mobile spectrum
    • 4.6 LTE/WiMAX spectrum (2.3GHz)
  • 5. Major GSM mobile operators
    • 5.1 MTN Nigeria
      • 5.1.1 Financial results 2009-2014
      • 5.1.2 Network infrastructure and coverage, capital expenditure (capex)
      • 5.1.3 National backbone network
      • 5.1.4 Services
      • 5.1.5 Average Revenue Per User (ARPU)
      • 5.1.6 Major acquisitions
    • 5.2 Bharti Airtel (formerly Zain/Celtel Nigeria)
      • 5.2.1 Financial results before Bharti takeover
      • 5.2.2 Network infrastructure and coverage
      • 5.2.3 National backbone network
      • 5.2.4 Services
      • 5.2.5 ARPU
    • 5.3 Globacom
      • 5.3.1 Network infrastructure and coverage
      • 5.3.2 Fibre optic backbone network
      • 5.3.3 Services
    • 5.4 Etisalat Nigeria (EMTS, Mubadala)
      • 5.4.1 Tower infrastructure sale
      • 5.4.2 ARPU
    • 5.5 M-Tel (defunct)
  • 6. CDMA operators
    • 6.1 Multi-Links Telkom
    • 6.2 Reliance Telecommunications Ltd (Reltel, Zoom)
    • 6.3 Starcomms Ltd (Capcom)
      • 6.3.1 Subscriber statistics
      • 6.3.2 Financial results 2007-2011
      • 6.3.3 Merger with Multi-Links and MTS First Wireless
    • 6.4 Intercellular Nigeria
    • 6.5 Visafone
      • 6.5.1 Cell Communications Ltd (Cellcom)
      • 6.5.2 Bourdex Telecommunications
  • 7. Mobile data services
    • 7.1 SMS
      • 7.1.1 Premium-rate SMS, interactive TV (iTV)
    • 7.2 MMS
    • 7.3 GPRS, EDGE
    • 7.4 WAP
    • 7.5 CDMA2000 1x
    • 7.6 Mobile money transfer, m-banking
    • 7.7 M-health
  • 8. Mobile TV
  • 9. 3G
    • 9.1 Licensing
    • 9.2 Globacom
    • 9.3 Airtel
    • 9.4 MTN
    • 9.5 Etisalat Nigeria
    • 9.6 CDMA-2000 1x EV-DO
  • 10. Long-term Evolution (LTE)
  • 11. Smartphones
  • 12. Satellite mobile
  • 13. Forecasts – mobile subscribers – 2015; 2018
    • 13.1 Notes on scenario forecasts
  • 14. Related reports
  • Table 1 – Historic - Mobile subscribers and penetration rate in Nigeria – 1998 - 2004
  • Table 2 – Mobile subscribers (active) and penetration rate in Nigeria – 2005 - 2015
  • Table 3 – Mobile market share of subscribers by operator – 2011 - 2014
  • Table 4 – Mobile subscribers (GSM) by operator, technology – Mar 2014
  • Table 5 – MTN mobile subscribers – 2011 - 2014
  • Table 6 – MTN Nigeria financial data – 2010 - 2014
  • Table 7 – MTN Nigeria ARPU – 2002 - 2014
  • Table 8 – Airtel mobile subscribers – 2011 - 2014
  • Table 9 – Zain Nigeria ARPU – 2006 - 2009
  • Table 10 – Globacom mobile subscribers – 2011 - 2014
  • Table 11 – Etisalat mobile subscribers – 2011 - 2014
  • Table 12 – CDMA subscribers by operator – 2011 - 2014
  • Table 13 – Starcomms Nigeria total and mobility/mobile subscribers – 2005 – 2014
  • Table 14 – Visafone mobile subscribers – 2013 - 2014
  • Table 15 – Glo Mobile Nigeria 3G HSDPA pricing – 2013
  • Table 16 – Airtel Nigeria 3G HSPA+ pricing – 2013
  • Table 17 – MTN Nigeria 3G HSDPA pricing – 2013
  • Table 18 – Visafone Nigeria CDMA-2000 1x and EV-DO pricing – 2013
  • Table 19 – Forecast mobile subscribers in Nigeria – 2015; 2018
  • Chart 1 – Mobile subscribers and penetration – 2005 - 2015
  • Exhibit 1 – Ownership battle – from EWN to Vee Networks to V-Mobile to Zain to Bharti Airtel

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