News Services (Research discontinued in 2001)
Last updated: 2 Jul 2001 Update History
Report Status: Archived
Report Pages: 11
Analyst: Kylie Wansink
Synopsis
Localised news still scores around 65%, but is also down, from its 77% high. But while that is happening audience shares are breaking down. Niche marketing is going to be the phrase for the next 5 years. Journalists and others will be able to attract their own audiences independent from the news companies.Related Reports
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