New Zealand - Mobile Communications - Statistics, Analysis & Major Operators

Synopsis

The mobile telephony market in New Zealand’s is currently dominated by an infrastructure duopoly consisting of networks operated by Vodafone NZ and Telecom Mobile. However in August 2009 a third mobile network operator will launch services under the brand 2degrees. Vodafone is clearly outperforming Telecom. While Vodafone’s mobile call revenues are increasing, Telecom’s have been declining. Mobile subscriber growth is expected to continue to taper off moving into 2010 as the mobile market reaches saturation. This report provides detailed market analyses, operating, and revenue statistics and forecasts for the New Zealand market as well as a detailed overview of the major operators and their networks.

Table of Contents

• 1. Synopsis
  
• 2. Major mobile operators
  
  • 2.1 Telecom Mobile
    
    • 2.1.1 Overview
      
    • 2.1.2 2G network
      
    • 2.1.3 3G EV-DO network
      
    • 2.1.4 3G WCDMA (HSPA) network
      
    • 2.1.5 Analysis of Telecom’s change of heart
      
  • 2.2 Vodafone New Zealand
    
    • 2.2.1 Overview
      
    • 2.2.2 3G WCDMA network
      
    • 2.2.3 HSDPA 3G network upgrade
      
  • 2.3 2degrees
    
    • 2.3.1 How fast might 2Degrees grow in 2009 and 2010?
      
    • 2.3.2 2degress faces an uphill battle for success
      
    • 2.3.3 Background
      
  • 2.4 MVNO
    
    • 2.4.1 TelstraClear
      
    • 2.4.2 Orcon and M2 Telecommunications
      
• 3. Analysis
  
  • 3.1 Overview in 2009
    
  • 3.2 The mobile termination rate debate
    
  • 3.3 Bill and keep
    
• 4. Statistics
  
  • 4.1 Operating statistics, forecasts & analysis
    
  • 4.2 Revenue statistics
    
    • 4.2.1 Revenue analysis
      
    • 4.2.2 Revenue statistics & forecasts by operator
      
    • 4.2.3 Monthly ARPU per operator
      
  • 4.3 Number portability
    
  • 4.4 Comparison of Telecom and Vodafone 3G networks
    
• 5. Related reports
  

• Table 1 – Mobile subscribers, annual change and penetration rate – 1995 - 2010
• Table 2 – Mobile subscribers per operator – 2001 – 2010
• Table 3 – Annual change in mobile subscribers per operator – 2002 – 2010
• Table 4 – Market share of mobile subscribers per operator – 1995 – 2010
• Table 5 – Mobile subscribers by technology – 2007 - 2008
• Table 6 – Percentage of mobile subscribers by technology – 2007 - 2008
• Table 7 - 2G subscribers by operator - 2006 - 2009
• Table 8 - 3G subscribers by operator - 2006 – 2009
• Table 9 - Percentage 3G subscribers by operator - 2006 – 2009
• Table 10 - Percentage of prepaid customers per operator - 2005 - 2008
• Table 11 – Telecom Mobile annual call minutes & annual change – 2005 - 2007
• Table 12 – Mobile market revenue by operator – 1997 – 2010 ($m)
• Table 13 – Mobile market revenue growth by operator – 1998 – 2010
• Table 14 – Mobile revenue market share by operator – 1997 – 2010
• Table 15 – Average monthly prepaid & postpaid ARPU per operator – 2004 - 2008
• Table 16 – Monthly ARPU per mobile operator by category – 2008
• Table 17 – Vodafone 2G and 3G network cell sites – 2008

• Exhibit 2 – Comparison of Vodafone’s 3G mobile networks
• Exhibit 2 – Comparison of New Zealand’s mobile networks