New Zealand - Broadcasting - FTA, Pay TV & Digital TV - Statistics & Overview - 2008

Synopsis

Although the dominance of FTA television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are expected to see intense competition for viewers and advertising in 2009 and beyond. Pay TV penetration stands at around 45% of New Zealand households; however BuddeComm doesn’t see penetration growing much further unless prices come down to more affordable levels. This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts.

This report was archived in April 2010 and has not been updated since December 2008. For the latest information including 2010/11 including statistics and forecasts see the separate report: New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2010

Table of Contents

• 1. Synopsis
• 2. Broadcasting market
  • 2.1 Overview
• 3. Free-to-air TV
  • 3.1 Television New Zealand (TVNZ)
    • 3.1.1 Channel overview
    • 3.1.2 Multi-platform strategy
    • 3.1.3 Ondemand TV service
    • 3.1.4 Market statistics
  • 3.2 MediaWorks NZ
    • 3.2.1 TVWorks – TV3 and C4
    • 3.2.2 RadioWorks
  • 3.3 Prime Television New Zealand
  • 3.4 Totaliser Agency Board (TAB)
• 4. Digital FTA TV
  • 4.1 Freeview
    • 4.1.1 Overview
    • 4.1.2 Content and other networks
    • 4.1.3 Technology
• 5. Pay and cable TV (digital)
  • 5.1 Market overview
  • 5.2 SKY Network Television
    • 5.2.1 Overview
    • 5.2.2 Strategic analysis
    • 5.2.3 Satellite coverage
    • 5.2.4 Services
    • 5.2.5 SKY subscriber statistics and annual revenue
  • 5.3 TelstraClear
  • 5.4 Mirchee TV
• 6. IPTV
• 7. Video-over-IP broadcasting
  • 7.1 ALT TV
• 8. Digital radio
  • 8.1 Digital Audio Broadcasting (DAB)
  • 8.2 Digital radio trials
    • 8.2.1 Kordia
• 9. Related reports

• Table 1 – Broadcasting statistics – FTA TV – 2008
• Table 2 – Pay TV broadcasting statistics – June 2008
• Table 3 – SKY Network Television UHF, DBS & other subscribers by segment – 2005 - 2008
• Table 4 – SKY Network Television total UHF, DBS & other subscribers – 1993 - 2009
• Table 5 – SKY Network Television average monthly ARPU – 2005 - 2008
• Table 6 – SKY Network Television revenue & annual change – 1997 - 2009