Mexico - Mobile Market - Overview and Statistics

Synopsis

Driven by a booming GSM sector, Mexico’s mobile industry is growing at a yearly rate of approximately 17% per annum, achieving more than 70% penetration by the end of 2008. Mexico’s mobile market is the most dynamic sector in the telecommunications industry, which remains in double figure revenue growth despite the broader economy entering a period of recession. The implementation of mobile number portability in mid-2008 together with the planned wireless spectrum auctions in early 2009 are expected to boost competition in the mobile market and facilitate the launch of next generation mobile technology. This report provides an overview of Mexico’s mobile market, accompanied by relevant statistical data and brief profiles of the operators, including monthly ARPU figures.

Table of Contents

• 1. Synopsis
  
• 2. Overview of Mexico’s mobile (cell phone) market
  
  • 2.1 Mobile (cellular) statistics
    
• 3. Regulatory issues
  
  • 3.1 Spectrum auctions
    
  • 3.2 Mobile Number Portability (MNP)
    
• 4. Mobile technologies
  
  • 4.1 Third Generation (3G) mobile
    
• 5. Major mobile operators
  
  • 5.1 Telcel
    
  • 5.2 Movistar
    
  • 5.3 Grupo Iusacell
    
  • 5.4 Unefón
    
  • 5.5 Nextel de México
    
• 6. Mobile voice services
  
  • 6.1 Minutes of Use (MOU)
    
  • 6.2 Prepaid
    
  • 6.3 Satellite mobile
    
• 7. Mobile data services
  
  • 7.1 Short Message Service (SMS)
    
  • 7.2 Multimedia Messaging Service (MMS)
    
  • 7.3 General Packet Radio Service (GPRS)
    
  • 7.4 Enhanced Data for GSM Evolution (EDGE)
    
  • 7.5 Push-to-Talk (PTT)
    
  • 7.6 High capacity mobile voice/data services (CDMA2000 1xRTT)
    
  • 7.7 Broadband wireless data service (1x EV-DO)
    
• 8. Mobile content and applications
  
  • 8.1 Location-Based Services (LBS)
    
• 9. Related reports
  

• Table 1 – Mobile operators, subscribers and annual change – September 2008
• Table 2 – Mobile subscribers, annual change and penetration rate – 1996 - 2008
• Table 3 – Mobile market share by major operator – 2001 - 2008
• Table 4 – Mobile penetration by region - 2002 - 2006
• Table 5 – Telcel subscribers and annual change – 1998 - 2008
• Table 6 – Telcel churn, monthly minutes of use and ARPU – 2007 - 2008
• Table 7 – Movistar subscribers and annual change – 2001 - 2008
• Table 8 – Movistar churn, minutes of use and ARPU – 2006 - 2008
• Table 9 – Iusacell subscribers and annual change – 1998 - 2008
• Table 10 – Unefón subscribers and annual change – 2000 - 2007
• Table 11 – Nextel Mexico churn and monthly ARPU – 2007 - 2008
• Table 12 – Monthly and yearly minutes of use and annual change – 2000 - 2007
• Table 13 – Prepaid / postpaid subscribers and annual change – 1997 - 2008

• Exhibit 1 – Mobile telephone regions
• Exhibit 2 – Licences of mobile operators
• Exhibit 3 – Telefónica acquisitions: Bajacel, Movitel, Norcel, Cedetel, and Pegaso