Malaysia - Mobile Communications and Broadcasting Services

Synopsis

The remarkable growth in Malaysia’s mobile market over a number of years could not hide the fact that the industry was in need of restructuring. Behind the strong growth, there was considerable activity going on with changes to the companies and further reshaping of the local telecom sector. The number of operators in Malaysia reduced from five to three and then, with 3G licences having been awarded in a two stage process, next generation services have since been rolled out and had started having a major impact on the market. A new operator, U Mobile, had also entered the market specifically offering 3G services. Coming into 2011, growth in total subscribers was moderating somewhat, as the market appeared to almost pause. But mobile data was providing a fresh spark. This report looks at the developments in the Malaysian mobile market and reviews the changes taking place. It also provides some general information on Malaysia’s broadcasting market.

Companies covered in this report include: Celcom; Maxis Communications; U Mobile; DiGi.

Table of Contents

• 1. Synopsis
• 2. Mobile communications market
  • 2.1 Overview
  • 2.2 Mobile statistics
  • 2.3 Forecasts – mobile services – 2015; 2020
  • 2.4 Mobile infrastructure
  • 2.5 Regulatory developments
    • 2.5.1 International roaming
  • 2.6 Third Generation (3G) mobile
    • 2.6.1 Background
    • 2.6.2 Bidding and auction
    • 2.6.3 Network planning and development
    • 2.6.4 Service launch
    • 2.6.5 Further development
  • 2.7 Mobile Virtual Network Operators (MVNOs)
• 3. Mobile voice services
  • 3.1 Prepaid services
    • 3.1.1 Registration of prepaid services
  • 3.2 Mobile Number Portability (MNP)
• 4. Mobile data services
  • 4.1 Short Message Services (SMS)
  • 4.2 General Packet Radio Service (GPRS)
  • 4.3 Mobile TV/Video-on-Demand (VoD)
  • 4.4 LTE
• 5. Mobile content and applications
  • 5.1 M-commerce (micropayments)
  • 5.2 Airline services
• 6. Broadcasting market
  • 6.1 Overview
  • 6.2 Regulatory environment
• 7. Digital TV
  • 7.1 Market overview
  • 7.2 Cable TV
    • 7.2.1 Overview
    • 7.2.2 Cable TV operators
  • 7.3 Satellite TV
    • 7.3.1 Astro
    • 7.3.2 Star TV
  • 7.4 Interactive TV (iTV)
  • 7.5 Internet Protocol TV (IPTV)
    • 7.5.1 Telekom Malaysia
    • 7.5.2 MiTV Corp / U Television
    • 7.5.3 Fine TV
  • 7.6 Digital Terrestrial TV (DTTV)
• 8. Free-to-Air TV
  • 8.1 Background
  • 8.2 Free-to-Air major players
    • 8.2.1 Radio and Television Malaysia (RTM)
    • 8.2.2 Sistem Televisyen Malaysia Bhd (TV3)
    • 8.2.3 MetroVision (TV4)
    • 8.2.4 NatSeven TV Sdn Bhd (NTV7)
    • 8.2.5 Other players
• 9. Notes on scenario forecasts
• 10. Related reports

• Table 1 – Mobile subscribers, annual growth and penetration rate – 1995 - 2012
• Table 2 – Mobile services revenues – 1993 - 2010
• Table 3 – Mobile operators, subscribers and annual change – 2010
• Table 4 – Mobile service pre and postpaid ARPU by operator – 2010
• Table 5 – Forecast mobile subscribers – 2015; 2020
• Table 6 – 3G mobile subscribers and market share – 2006 - 2009
• Table 7 – Postpaid and prepaid mobile subscribers and market share – 2002 - 2011
• Table 8 – SMS volume and subscriber ratio – 2002 - 2008
• Table 9 – Key broadcasting statistics – 2010
• Table 10 – Broadcasting sector households by technology and revenue – 1997 - 2010
• Table 11 – Astro DTH pay TV subscribers – 2003 - 2008

• Chart 1 - Mobile subscribers and penetration – 2000 - 2010
• Chart 2 - Mobile subscribers and market share by operator – 2010

• Exhibit 1 – Overview of major Malaysian broadcasters and their channels
• Exhibit 2 – Overview of programming