Madagascar - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Executive summary

Madagascar extends 10% telecom tax to all telecom services

Madagascar’s exposure to the global economic crisis was amplified by political instability following a controversial change of government in 2009. The economy has since recovered, with GDP growth expected to steadily rise back to levels of around 3.5% by 2016/17. Plans to exploit and export crude oil, gas and other natural resources may also deliver a boost to the economy, despite the falling price of these commodities on international markets.

The period of economic decline led to weaker subscriber growth in the telecoms sector, reduced consumer spending and, as a consequence, intensified price competition between the three GSM mobile network operators – Orange, Bharti Airtel (formerly Zain) and Telma, the incumbent telco. A fourth mobile operator, Madamobil, launched a CDMA-based network in 2010 but its licence was revoked in 2012. However, the economic recovery seen over the last few years is leading to renewed consumer confidence, and to growth in the mobile and broadband markets as customer adopt services based on LTE technology.

Positive developments in the internet and broadband sector are also materialising following the arrival of the first international submarine fibre optic cables, LION and EASSy on the island in 2009 and 2010. This ended the country’s dependency on satellites for international connections, bringing down the cost of international bandwidth and making internet access more affordable to a wider part of the population.

A national fibre backbone is being implemented connecting the major cities. Wireless broadband access networks are being rolled out, enabling converged voice, data and entertainment services. The launch of third generation (3G) mobile broadband services has enabled the mobile operators to reverse their rapidly declining average revenue per user (ARPU).

The fixed-line sector has been undergoing a revolution following the privatisation of Telma. Major investments have been made and the number of fixed lines has grown steadily, albeit from a very low base. ADSL2+ broadband services have been introduced and the decline in fixed-line revenue has been successfully reversed. Despite these positive developments, the national telco is considering various divestiture options.

Penetration rates in all market sectors are still below African averages, promising excellent growth potential.

Key developments:

  • Government and regulator work on SIM card registration scheme;
  • Telecom service tax raised to 10% in 2016 Finance Act;
  • Airtel extends mobile license for a further ten years;
  • Telma launches LTE services across Madagascar;
  • Regulator replaced with the new Agency for Regulation of Technology and Telecommunication (ARTEC) under new telecom provisions;
  • Gulfsat improves IPTV capabilities;
  • Telma signs MPLS interconnection agreement with PCCW Global;
  • Airtel extends Movirtu Share virtual SIM card platform to Madagascar;
  • Lower international bandwidth costs leading to retail broadband price cuts;
  • National fibre rollout continues;
  • National telco considers divestiture options;
  • Report update includes the regulator’s market data updates, telcos operating data updates, recent market developments.

Market penetration rates in Madagascar’s telecoms sector – 2015 (e)

Penetration of telecoms services:
Penetration
Fixed-line telephony
1.1%
Fixed internet
3.5%
Mobile SIM (population)
40%

(Source: BuddeComm)

Companies mentioned in this report:

Telecom Malagasy (Telma); Bharti Airtel (Zain, Celtel); Orange Madagascar; Madamobil; Gulfsat Madagascar; Blueline; Datacom; Data Telecom Services (DTS, Moov).

Table of Contents

  • 1. Executive summary
  • 2. Key statistics
  • 3. Country overview
  • 4. Telecommunications market
    • 4.1 Market analysis
  • 5. Regulatory environment
    • 5.1 Telecommunications reform
    • 5.2 National ICT Policy
    • 5.3 Regulatory authority
      • 5.3.1 ARTEC
    • 5.4 Universal Service Fund
  • 6. Fixed network operators
    • 6.1 Telecom Malagasy (Telma)
      • 6.1.1 Privatisation
    • 6.2 Gulfsat Madagascar
  • 7. Telecommunications infrastructure
    • 7.1 Network infrastructure
    • 7.2 National fibre optic backbone
  • 8. International infrastructure
  • 9. Broadband market
    • 9.1 Introduction and statistical overview
    • 9.2 Market analysis
    • 9.3 Broadband statistics
    • 9.4 Public internet access locations
    • 9.5 Data licensees
    • 9.6 ISP market
      • 9.6.1 Telma Global Net (DTS, Moov)
      • 9.6.2 Blueline
      • 9.6.3 Other ISPs
    • 9.7 Broadband infrastructure
      • 9.7.1 Digital Subscriber Line (DSL) Networks
      • 9.7.2 Other fixed-line broadband services
  • 10. Digital media
    • 10.1 Videostreaming
    • 10.2 Communications
      • 10.2.1 Voice over internet protocol (VoIP)
  • 11. Mobile market
    • 11.1 Market analysis
    • 11.2 Mobile statistics
      • 11.2.1 General statistics
      • 11.2.2 Mobile broadband
      • 11.2.3 Forecasts – mobile subscribers – 2016; 2018; 2021
    • 11.3 Regulatory measures
      • 11.3.1 Spectrum licenses
      • 11.3.2 SIM card registration
    • 11.4 Mobile infrastructure
      • 11.4.1 GPRS/EDGE
      • 11.4.2 Third generation (3G)
      • 11.4.3 Long-term Evolution (LTE)
      • 11.4.4 Satellite mobile
    • 11.5 Major mobile operators
      • 11.5.1 Bharti Airtel (formerly Madacom, Zain/Celtel)
      • 11.5.2 Orange Madagascar (formerly SMM)
      • 11.5.3 Telma Mobile
      • 11.5.4 Madamobil
    • 11.6 Mobile handsets
    • 11.7 Mobile content and applications
      • 11.7.1 Mobile money transfer, m-banking
  • 12. Related reports
  • Table 1 – Country statistics Madagascar – 2015 (e)
  • Table 2 – Fixed-line network statistics – 2015 (e)
  • Table 3 – Internet provider statistics – 2016
  • Table 4 – Internet and social media user statistics – 2015 (e)
  • Table 5 – Mobile statistics – 2015 (e)
  • Table 6 – National telecommunications authority
  • Table 7 – Telecom market revenue by service – 2006 - 2014
  • Table 8 – Fixed lines in service and teledensity – 2000 - 2015
  • Table 9 – Fixed-line traffic – 2006 - 2014
  • Table 10 – Internet KPIs: international internet bandwidth and traffic – 2000 - 2014
  • Table 11 – Fixed-line internet users and penetration rate – 2000 - 2015
  • Table 12 – Internet subscribers – 2000 – 2016
  • Table 13 – Fixed-line broadband subscribers – 2006 - 2016
  • Table 14 – DSL broadband subscribers – 2010 - 2016
  • Table 15 – Mobile subscribers and penetration rate – 2000 - 2016
  • Table 16 – Mobile network traffic – 2006 - 2014
  • Table 17 – Active mobile broadband subscribers – 2010 - 2016
  • Table 18 – Mobile internet traffic – 2007 - 2016
  • Table 19 – Forecast – mobile subscribers – 2016; 2018; 2021
  • Table 20 – Zain Madagascar financial data before takeover – 2006 - 2009
  • Table 21 – Orange Madagascar subscribers and ARPU – 2007 - 2015
  • Table 22 – Orange Madagascar revenue – 2007 - 2014
  • Chart 1– Fixed lines in service and teledensity – 2000 – 2016
  • Chart 2 – Internet users and penetration rate – 2000 – 2015
  • Chart 3 – Mobile subscribers in Madagascar – 2000 - 2016

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