Lithuania - Mobile Market - Overview and Statistics

Synopsis

Lithuania’s small but sophisticated mobile market is served by mobile network operators Omnitel, Bité and Tele2, as well as a number of MVNOs. SIM card penetration is extremely high although actual mobile user penetration is lower. Prepaid accounts for the majority of SIM cards although the proportion postpaid services is increasing. With dwindling new subscriber acquisition opportunities, mobile operators are heavily marketing mobile broadband services, made possible from past investments in 3G and HSPA networks.

As was the case with the mobile voice market, competition is driving down prices for mobile broadband plans and accelerating take up. This report provides an overview of the Lithuania’s highly-developed mobile market in 2011, covering the major operators, regulatory developments, mobile technologies, and services on offer as well as a range of insightful statistics.

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Lithuania’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Regulatory issues
    • 2.2.1 GSM licences
    • 2.2.2 Mobile Number Portability (MNP)
    • 2.2.3 Third GSM licence awarded
    • 2.2.4 Significant Market Power (SMP)
    • 2.2.5 Mobile Termination Rates (MTR)
    • 2.2.6 Spectrum issues
  • 2.3 Mobile technologies
    • 2.3.1 Third Generation (3G)
  • 2.4 Major mobile operators
    • 2.4.1 Overview of operators
    • 2.4.2 Omnitel
    • 2.4.3 Bité
    • 2.4.4 Tele2
  • 2.5 Mobile voice services
    • 2.5.1 Prepaid cards
  • 2.6 Mobile messaging
    • 2.6.1 Short Message Service (SMS)
    • 2.6.2 Multimedia Messaging Service (MMS)
  • 2.7 Mobile data services
    • 2.7.1 Overview
    • 2.7.2 General Packet Radio Services (GPRS)
    • 2.7.3 Enhanced Data for GSM Evolution (EDGE)
    • 2.7.4 High-speed Packet Access (HSPA)
    • 2.7.5 BlackBerry
  • 2.8 Mobile content and applications
    • 2.8.1 Portals
    • 2.8.2 Mobile TV
• 3. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1998 - 2012
• Table 2 – Proportion of mobile market revenue by service – 2009 - 2010
• Table 3 – Revenue from roaming services – 2006 - 2010
• Table 4 – Mobile market revenue, MNOs and resellers – 2006 - 2010
• Table 5 – MVNO share of subscribers and revenue – 2003 - 2010
• Table 6 – Proportion of mobile service revenue to total telecom sector revenue – 2006 - 2010
• Table 7 – 3G subscriber market share per operator – 2009 - 2010
• Table 8 – Number of 3G subscribers – 2007 - 2010
• Table 9 – Market share per operator by revenue – 2009 - 2010
• Table 10 – Market share per operator by subscriber – 2009 - 2010
• Table 11 – Cumulative numbers ported – 2006 - 2010
• Table 12 – Omnitel subscribers – 2007 - 2010
• Table 13 – Omnitel annualised ARPU – 2005 - 2010
• Table 14 – Omnitel MOU and churn – 2005 - 2010
• Table 15 – Omnitel financial data – 2005 - 2010
• Table 16 – Bité mobile subscribers by type – 2007 - 2009
• Table 17 – Bité annualised ARPU – 2007 - 2009
• Table 18 – Bité financial data – 2009 - 2010
• Table 19 – Tele2 mobile financial data – 2008 - 2010
• Table 20 – Tele2 mobile subscribers – 2007 - 2010
• Table 21 – Ratio of prepaid to postpaid subscribers – 2002 - 2010
• Table 22 – Total SMS and MMS messages sent – 2004 - 2010
• Table 23 – Total MMS messages sent – 2004 - 2010
• Table 24 – Mobile data sent on 3G networks (quarterly comparison) – 2006 - 2010
• Table 25 – Mobile data sent on 3G networks (by year) – 2006 - 2010
• Table 26 – GPRS, EDGE and UMTS subscribers – 2004 - 2010
• Table 27 – Mobile data subscriber market share per operator – 2009 - 2010
• Table 28 – HSPA subscribers – 2007 - 2010

• Chart 1 – Mobile subscribers and penetration rate – 2000 - 2012
• Chart 2 – Revenue from roaming services – 2006 - 2010
• Chart 3 – Mobile market revenue, MNOs and resellers – 2006 - 2010
• Chart 4 – MVNO share of subscribers and revenue – 2005 - 2010
• Chart 5 – Proportion of mobile service revenue to total telecom sector revenue – 2006 - 2010
• Chart 6 – Number of 3G subscribers – 2007 - 2010
• Chart 7 – Cumulative numbers ported – 2006 - 2010
• Chart 8 – Omnitel subscribers – 2007 - 2010
• Chart 9 – Omnitel annualised ARPU – 2005 - 2010
• Chart 10 – Omnitel financial data – 2008 - 2010
• Chart 11 – Bité mobile subscribers by type – 2007 - 2009
• Chart 12 – Bité annualised ARPU – 2007 - 2009
• Chart 13 – Bité financial data – 2009 - 2010
• Chart 14 – Tele2 mobile financial data – 2008 - 2010
• Chart 15 – Tele2 mobile subscribers – 2007 - 2010
• Chart 16 – Ratio of prepaid to postpaid subscribers – 2002 - 2010
• Chart 17 – Total SMS and MMS messages sent – 2004 - 2010
• Chart 18 – Mobile data sent on 3G networks (quarterly comparison) – 2006 – 2010
• Chart 19 – Mobile data sent on 3G networks (by year) – 2006 – 2010
• Chart 20 – GPRS, EDGE and UMTS subscribers – 2004 - 2010
• Chart 21 – HSPA subscribers – 2007 - 2010

• Exhibit 1 – 2G spectrum awarded
• Exhibit 2 – BlackBerry services defined