Lithuania - Mobile Market - Overview, Statistics & Forecasts

Synopsis

Lithuania’s small but sophisticated mobile market is served by mobile network operators Omnitel, Bite and Tele2, as well as a number of MVNOs. SIM card penetration is extremely high although actual mobile user penetration is lower. Most users use prepaid services although the proportion of prepaid users is falling, suggesting increased take up of postpaid services. With dwindling new subscriber acquisition opportunities, mobile operators are chasing growth by marketing mobile broadband services, made possible from past investments in 3G and HSDPA networks. As was the case with the mobile voice market, competition is driving down prices for mobile broadband plans and accelerating take up. This report provides an overview of the Lithuania’s highly-developed mobile market, covering the major operators, regulatory developments, mobile technologies, services on offer as well as a range of insightful statistics and 3G subscriber growth forecasts to 2018.

Table of Contents

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Lithuania’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 3G subscriber growth forecasts to 2018
    
  • 2.3 Regulatory issues
    
    • 2.3.1 GSM licences
      
    • 2.3.2 Mobile Number Portability (MNP)
      
    • 2.3.3 Third GSM licence awarded
      
    • 2.3.4 EU roaming tariffs
      
    • 2.3.5 Mobile Termination Rates (MTR)
      
  • 2.4 Mobile technologies
    
    • 2.4.1 Third Generation (3G)
      
  • 2.5 Major mobile operators
    
    • 2.5.1 Omnitel
      
    • 2.5.2 Bite
      
    • 2.5.3 Tele2
      
  • 2.6 Mobile voice services
    
    • 2.6.1 Prepaid cards
      
  • 2.7 Mobile data services
    
    • 2.7.1 Short Message Service (SMS)
      
    • 2.7.2 Multimedia Messaging Service (MMS)
      
    • 2.7.3 General Packet Radio Services (GPRS)
      
    • 2.7.4 Enhanced Data for GSM Evolution (EDGE)
      
    • 2.7.5 Mobile broadband
      
    • 2.7.6 Mobile TV
      
    • 2.7.7 BlackBerry
      
  • 2.8 Mobile content and applications
    
• 3. Related reports
  

• Table 1 – Mobile operators, technology, subscribers and annual change – 2008
• Table 2 – Mobile subscribers and penetration – 1998 - 2008
• Table 3 – 3G subscriber growth forecast – stronger growth scenario – 2008 - 2012; 2018
• Table 4 – 3G subscriber growth forecast – weaker growth scenario – 2008 - 2012; 2018
• Table 5 – Omnitel MOU, postpaid and prepaid ARPU and churn – 2005 - 2008
• Table 6 – Tele2 financial data – 2008
• Table 7 – Ratio of prepaid to postpaid subscribers – 2002 - 2008
• Table 8 – Total SMS and MMS messages sent – 2004 - 2008
• Table 9 – GPRS, EDGE & UMTS subscribers – 2004 - 2008
• Table 10 – Mobile broadband subscribers – 2006 - 2008

• Exhibit 1 – 2G spectrum awarded