Lithuania - Mobile Market Insights, Statistics and Forecasts

Synopsis

Lithuania’s small but sophisticated mobile market is served by mobile network operators Omnitel, Bité and Tele2, as well as a number of Mobile Virtual Network Operators (MVNOs). SIM card penetration is extremely high although actual mobile user penetration is lower. Prepaid accounts for the majority of SIM cards although the proportion postpaid services is increasing. With dwindling new subscriber acquisition opportunities, mobile operators are heavily marketing mobile broadband services, made possible from past investments in 3G and HSPA networks.

As was the case with the mobile voice market, competition is driving down prices for mobile broadband plans and accelerating take up. This report provides an overview of the Lithuania’s highly-developed mobile market in 2011, covering the major operators, regulatory developments, mobile technologies, and services on offer as well as a range of insightful statistics.

Key developments:

Mobile revenue continues to fall; Omnitel expands LTE network in 2012; March 2012 spectrum auction results in 2.6GHz band; regulator’s market data to end-2011; telcos’ financial and operating data to Q1 2012; market developments into mid-2012.

Companies covered in this report include:

Omnitel, Bité Lithuania, Tele2 Lithuania.

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Lithuania’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Regulatory issues
    • 2.2.1 GSM licences
    • 2.2.2 Mobile Number Portability (MNP)
    • 2.2.3 Third GSM licence awarded
    • 2.2.4 2.6GHz spectrum
    • 2.2.5 Significant Market Power (SMP)
    • 2.2.6 Mobile Termination Rates (MTR)
  • 2.3 Mobile technologies
    • 2.3.1 Third Generation (3G)
  • 2.4 Major mobile operators
    • 2.4.1 Overview of operators
    • 2.4.2 Omnitel
    • 2.4.3 Bité
    • 2.4.4 Tele2
  • 2.5 Mobile voice services
    • 2.5.1 Prepaid cards
  • 2.6 Mobile messaging
    • 2.6.1 Short Message Service (SMS)
    • 2.6.2 Multimedia Messaging Service (MMS)
  • 2.7 Mobile data services
    • 2.7.1 Overview
    • 2.7.2 General Packet Radio Services (GPRS)
    • 2.7.3 Enhanced Data for GSM Evolution (EDGE)
    • 2.7.4 High-speed Packet Access (HSPA)
    • 2.7.5 Long-term Evolution (LTE)
  • 2.8 Mobile content and applications
    • 2.8.1 Portals
    • 2.8.2 Mobile TV
• 3. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1998 - 2013
• Table 2 – Proportion of mobile market revenue by service – 2009 - 2011
• Table 3 – Revenue from roaming services – 2006 - 2011
• Table 4 – Mobile market revenue, MNOs and resellers – 2006 - 2011
• Table 5 – MVNO share of subscribers and revenue – 2003 - 2011
• Table 6 – Proportion of mobile service revenue to total telecom sector revenue – 2006 - 2011
• Table 7 – 3G subscriber market share per operator – 2009 - 2011
• Table 8 – Number of 3G subscribers – 2007 - 2011
• Table 9 – Market share per operator by revenue – 2009 - 2011
• Table 10 – Market share per operator by subscriber – 2009 - 2011
• Table 11 – Cumulative numbers ported – 2006 - 2013
• Table 12 – Omnitel subscribers – 2007 - 2012
• Table 13 – Omnitel annualised ARPU – 2005 - 2012
• Table 14 – Omnitel MOU and churn – 2005 - 2012
• Table 15 – Omnitel financial data – 2005 - 2012
• Table 16 – Bité mobile subscribers by type – 2007 - 2012
• Table 17 – Bité annualised ARPU – 2007 - 2009
• Table 18 – Bité financial data – 2009 - 2012
• Table 19 – Tele2 mobile financial data – 2008 - 2012
• Table 20 – Tele2 mobile subscribers – 2007 - 2012
• Table 21 – Ratio of prepaid to postpaid subscribers – 2002 - 2011
• Table 22 – Prepaid subscribers – 2010 - 2011
• Table 23 – Total SMS messages sent – 2004 - 2011
• Table 24 – Total MMS messages sent – 2004 - 2011
• Table 25 – Mobile data sent on 3G networks (quarterly comparison) – 2006 - 2011
• Table 26 – Mobile data sent on 3G networks (by year) – 2006 - 2011
• Table 27 – GPRS, EDGE and UMTS subscribers – 2004 - 2011
• Table 28 – Mobile data subscriber market share per operator – 2009 - 2011
• Table 29 – Mobile data revenue – 201 - 2011
• Table 30 – HSPA subscribers – 2007 - 2011

• Chart 1 – Mobile subscribers and penetration rate – 2002 - 2013
• Chart 2 – Revenue from roaming services – 2006 - 2011
• Chart 3 – Mobile market revenue, MNOs and resellers – 2006 - 2011
• Chart 4 – Number of 3G subscribers – 2007 - 2011
• Chart 5 – Omnitel annualised ARPU – 2005 - 2012
• Chart 6 – Omnitel financial data – 2008 - 2012
• Chart 7 – Bité financial data – 2009 - 2012
• Chart 8 – Tele2 mobile financial data – 2008 - 2012
• Chart 9 – Ratio of prepaid to postpaid subscribers – 2002 - 2011

• Exhibit 1 – 2G spectrum awarded