Lithuania - Digital Media and Broadband Market Insights Statistics and Forecasts

Synopsis

Lithuania has a small but sophisticated broadband market. FttX has overtaken ADSL to become the most popular fixed-broadband access platform, a testament to the country’s investment in telecom infrastructure in recent years. The country has one of the highest FttH penetration rates in the world, with TEO’s 300Mb/s service also being one of the fastest in Europe. ISPs have shifted their focus to internet-based convergence services and bundled offers. Widespread internet usage has also resulted in a fast-emerging internet society, with a range of ICT services improving social and economic development, and with various e-commerce, e-government, e-education and e-health services increasingly available and used.

A burgeoning digital TV market is evident as a consequence of the transition to digital-only broadcasting. The incumbent operator, TEO, is well positioned to develop the sector due to its involvement in both IPTV and digital terrestrial TV.

This report offers a wide range of statistical data on Lithuania’s fixed and wireless broadband markets, including forecasts to 2013 and for 2020, as well as an overview of the digital TV sector.

Key developments:

Lithuanian FttH penetration among world’s highest; TEO fibre networks reach 60% of the population; regulator’s market data to end-2011; telcos’ financial and operating data to Q1 2012; market developments into mid-2012.

Companies covered in this report include:

TEO, Vinita, Tele2, Balticum TV

Table of Contents

• 1. Synopsis
• 2. Fixed broadband market
  • 2.1 Overview
    • 2.1.1 Fixed broadband statistics
  • 2.2 Cable modems
  • 2.3 Asymmetric Digital Subscriber Line (ADSL)
  • 2.4 Fibre-to-the-Home (FttH) networks
  • 2.5 Wireless broadband
    • 2.5.1 Market overview
    • 2.5.2 WiFi
    • 2.5.3 WiMAX
    • 2.5.4 Mobile broadband
• 3. Digital media
  • 3.1 Business models
    • 3.1.1 Bundled services
  • 3.2 Overview of media convergence
  • 3.3 Overview of broadcasting market
  • 3.4 Digital TV
    • 3.4.1 Broadband TV (IPTV)
    • 3.4.2 Cable TV (CATV)
    • 3.4.3 Satellite-based digital pay TV developments
    • 3.4.4 Digital Terrestrial TV (DTTV)
• 4. Digital Economy
  • 4.1 Lithuania’s emerging internet society
  • 4.2 E-government
    • 4.2.1 Overview
    • 4.2.2 Infrastructure
  • 4.3 E-health
• 5. Forecasts
  • 5.1 Broadband subscribers – 2010 - 2013; 2020
    • 5.1.1 Scenario 1 – higher broadband subscriber growth
    • 5.1.2 Scenario 2 – lower broadband subscriber growth
    • 5.1.3 Notes on scenario forecasts
• 6. Related reports

• Table 1 – Internet users and penetration rates – 1999 - 2013
• Table 2 – Proportion of fixed-line broadband connections by access type – 2009 - 2011
• Table 3 – ISP market share by subscribers – 2009 - 2011
• Table 4 – Internet services market revenue – 2006 - 2013
• Table 5 – Telecom revenue by key services – 2006 - 2011
• Table 6 – Internet access market share by access type – 2006 - 2011
• Table 7 – Fixed broadband subscribers and penetration rate – 2001 - 2013
• Table 8 – Total internet subscribers – 2006 - 2012
• Table 9 – Internet ARPU – 2006 - 2011
• Table 10 – Broadband data rates as proportion of subscribers – 2009 - 2011
• Table 11 – Cable broadband subscribers – 2005 - 2013
• Table 12 – TEO fixed broadband subscribers – 2005 - 2012
• Table 13 – ADSL subscribers – 2006 - 2012
• Table 14 – FttH/FttB subscribers – 2008 - 2013
• Table 15 – TEO FttX subscribers – 2006 - 2012
• Table 16 – TEO WiFi subscribers – 2007 - 2012
• Table 17 – Mobile broadband subscribers and penetration rate – 2006 - 2011
• Table 18 – Subscribers to bundled services, by offer – 2008 - 2011
• Table 19 – Subscribers to bundled services – 2010 - 2011
• Table 20 – Broadcasting revenue – 2005 - 2011
• Table 21 – Pay TV subscribers – 2008 - 2011
• Table 22 – Proportion of pay TV subscribers by platform – 2011
• Table 23 – Digital TV subscribers by access method – 2009 - 2011
• Table 24 – Digital TV market share by access method – 2008 - 2011
• Table 25 – TEO IPTV subscribers – 2006 - 2012
• Table 26 – Cable TV and MMDS subscribers – 1997 - 2011
• Table 27 – Viasat subscribers (Lithuania) – 2009 - 2010
• Table 28 – TEO DTTV subscribers – 2008 - 2012
• Table 29 – E-education usage by individuals – 2007 - 2011
• Table 30 – E-education usage by businesses – 2008 - 2011
• Table 31 – Proportion of population making online purchases – 2005 - 2012
• Table 32 – Uptake of e-government services by businesses – 2004 - 2011
• Table 33 – Uptake of e-government services by individuals – 2004 - 2011
• Table 34 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
• Table 35 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020

• Chart 1 – Internet access market share by access type – 2006 - 2011
• Chart 2 – Fixed broadband subscribers and penetration rate – 2003 - 2013
• Chart 3 – TEO fixed broadband subscribers, total and DSL – 2005 - 2012
• Chart 4 – TEO FttX subscribers; annual growth – 2006 - 2012
• Chart 5 – Mobile broadband subscribers and penetration rate – 2006 - 2011

• Exhibit 1 – The Economist Intelligence Unit (EIU) annual E-readiness criteria