Positive environment for Jordan’s mobile and broadband markets
Jordan has a very progressive telecoms market and in 2015 mobile broadband took a further step when 4G LTE services became available. Zain Jordan was the first operator to be awarded a 4G license and has installed over 1000 sites. Orange Jordan also plans to offer 4G services in mid 2015 after being awarded a license in January.
Despite being halted a few times for financial reasons; Jordan’s National Broadband Network (NBN) appears to be underway again due to funding from the Gulf Cooperation Council and a tender process which will see operators committed to completing the project in two years. Currently around 35% of the NBN is thought to be deployed.
The combination of a potentially robust national broadband network and the new 4G LTE services provides a positive environment in Jordan for telecoms growth. Smartphone uptake remains strong with an affordable second-hand market ensuring the devices are reaching a large demographic.
With mobile voice revenue growth less likely in this maturing market; the launch of 3G/HSPA networks has underpinned dramatic growth in mobile broadband. Jordan’s mobile broadband sector has around 2.3 million active subscribers in 2015 and this in turn is stimulating the growth of mobile apps, especially those based on messaging and social networking.
Competition in the mobile market is intense, and mobile penetration levels have surpassed 100% although multiple SIM card ownership is common. The introduction of higher mobile taxes in the past couple of years did not please Jordan’s major operators, which include Zain Jordan, Orange Jordan and Umniah – and this change has been partly blamed for the declining revenues reported in 2013 and again in 2014.
Key telecom parameters – 2012; 2015
|Subscribers to telecoms services (million):|
Jordan Telecom Group/Orange, Zain Jordan, Batelco/Umniah, Gonabit, MarkaVIP, Maktoob Group, Jabbar Internet Group, Jeeran, Sallaty, TE Data, Virgin Mobile MEA.