Japan - Broadband Market - Overview & Statistics

Synopsis

Entering 2010, Japan had over 30 million broadband lines in place, making it the third largest broadband country in the world after the US and China. Much of the success of broadband in Japan is owed to the stunning growth surge that occurred back in 2003 on the back of DSL broadband technology. Other broadband services such as FttH have since attracted even greater interest in the Japanese market. There were over 20 million VoIP customers by end 2009 with Softbank and NTT taking the market lead. Japan has also been an early adopter of triple play models which provide TV, broadband Internet and voice telephony as packaged services from a single provider. This report looks at the nature of the broadband market and the available access methods – including cable modem, DSL, FttH and wireless broadband. BuddeComm forecasts on FttH, DSL and cable are also included up to 2020. Additionally, e-services are examined as these will be a key driver of convergence in the Japanese telecommunications market.

1. Synopsis
2. Broadband market
- 2.1 Overview
- 2.2 Survey results
3. Broadband strategy
- 3.1 Next Generation Broadband strategy FY 2010
- 3.2 Japan’s New Generation Network
4. Regulatory framework
- 4.1 P2P Network Experiment Council
5. Wireline broadband
- 5.1 Cable modems
- 5.2 Digital Subscriber Line (DSL)
- 5.3 Fibre-to-the-Home (FttH)
6. Wireless broadband
- 6.1 Wireless LAN (WLAN)
- 6.2 World Interoperability for Microwave Access (WiMAX)
- 6.3 Broadband Internet via satellite
7. Selected broadband services
- 7.1 Voice over Internet Protocol (VoIP)
- 7.2 Internet Protocol TV (IPTV)
- 7.3 Video-on-Demand (VoD)
8. Broadband charges
9. Electric power utilities
10. Wholesale market
11. E-services
- 11.1 E-commerce
  - 11.1.1 Alibaba
  - 11.1.2 eBay
  - 11.1.3 Google
- 11.2 E-cash
- 11.3 E-banking
- 11.4 E-advertising
- 11.5 E- paper
- 11.6 Social networking
- 11.7 E-government
  - 11.7.1 Comprehensive government decisions on e-government
  - 11.7.2 Promotion of online use of administrative procedures
  - 11.7.3 Promotion of electronic provision of government information
  - 11.7.4 Promotion of activities to publicise and disseminate e-government
  - 11.7.5 Promotion of optimisation of work and systems
  - 11.7.6 Improvement of government procurement related to information systems
  - 11.7.7 Promotion of information security measures
  - 11.7.8 Promotion of local e-governments
12. Forecasting methodology
13. Related reports

Table 1 – Broadband subscribers by access type – 1998 - 2009, 2010 (e), 2015 (e), 2020 (e)
Table 2 – Broadband subscriber annual change and market share by access type – 2001 - 2009
Table 3 – Broadband subscribers and households – September 2009
Table 4 – Broadband subscribers and market share by access type – March 2009
Table 5 – Broadband subscribers and annual change by access type – September 2009
Table 6 – Percentage of households using Internet connections – March 2008
Table 7 – Types of Internet terminal access (individuals) – March 2008
Table 8 – Internet subscribers and penetration rate – 2004 - 2009
Table 9 – Broadband household subscribers and service availability – 2006 - 2007; 2011
Table 10 – DSL subscribers and market share by operator – June 2009
Table 11 – Carrier share of DSL subscribers: 2007 - 2010
Table 12 – FttH subscribers and market share by operator – June 2009
Table 13 – Carrier share of FttH subscribers – 2005 - 2010
Table 14 – Change in ARPU from FttH – 2005 - 2009
Table 15 – VoIP subscribers and annual change – 2004 - 2008
Table 16 – VoIP subscribers and market share by operator – December 2008
Table 17 – Carrier share of VoIP subscribers – 2007 - 2010
Table 18 – Softbank and the world’s leading IPTV operators’ subscriber numbers – 2006
Table 19 – NTT IPTV subscribers and services – 2009 - 2010
Table 20 – NTT services and charges – 2009
Table 21 – Tariffs for broadband services – 2008
Table 22 – Japan advertising expenditures by medium – 2006 - 2008