Synopsis
Italy’s vibrant mobile market is supported by a large population receptive to new technologies. The popularity of multiple-SIM use has led to a mobile penetration rate far above the European average. The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. A trial SCDMA network launched in late 2008 has added to the mix. This report provides an analytic overview of Italy’s mobile market, including the latest statistics, the key regulatory issues and the growth of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years, and provides ARPU and 3G forecasts to 2015.
Key developments:
Regulator extends 3G licences to 2029 and GSM licences to 2027; Vodafone introduces Booster femtocell unit, TIM contracts NSN for 7,000 LTE base stations; mobile market value falls to an estimated €17.4 billion in 2011; TIM to close mobile TV service; 3 Italia signed a seven-year managed services contract with Ericsson; Digi Mobil launched mobile services tailored to Romanians in Italy; regulator proposes lower MTRs to 2015; Vodafone launches first LTE service; spectrum auction opens up LTE sector and delivers €3.945 billion for the government; MVNO customer base exceeds four million; regulator’s 2011 market data; telco operating and financial data to June 2012; market developments to November 2012.
Companies covered in this report include:
3 Italia, TIM, Vodafone, Wind.
