Italy’s vibrant mobile market is supported by a large population receptive to new technologies. The popularity of multiple-SIM use has led to a mobile penetration rate far above the European average. The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. A trial SCDMA network launched in late 2008 has added to the mix, while the number of areas connected to LTE networks is expanding rapidly. This report provides an analytic overview of Italy’s mobile market, including statistics, key regulatory issues and an assessment of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years. ARPU and 3G forecasts are provided to 2015.
Regulator extends 3G licences to 2029 and GSM licences to 2027; Vodafone introduces Booster femtocell unit, TIM contracts NSN for 7,000 LTE base stations; mobile market value falls to an estimated €17.4 billion in 2011; Hutchison fails in bid to merge H3 with TIM; TIM closes mobile TV service; 3 Italia signs seven-year managed services contract with Ericsson; TIM extends LTE to 30 locations; WiMAX operator Linkem trials LTE; Digi Mobil launches mobile services tailored to Romanians in Italy; regulator proposes lower MTRs to 2015; Vodafone launches LTE; spectrum auction opens up LTE sector and delivers €3.945 billion for the government; MVNO customer base exceeds four million; regulator’s 2012 market data; telco operating and financial data to Q1 2013; market developments to mid-2013.
Companies covered in this report include:
3 Italia, TIM, Vodafone, Wind.