Italy - Digital Media Market Insights, Statistics and Analysis

Synopsis

Italy’s market for triple play and converging media applications has been strengthened by the excellent DSL broadband network and the expanding fibre footprint. The digital TV market has progressed well, with a number of regions having switched to digital terrestrial TV and with broadcasters having set up a second DTH satellite platform to compete with Sky Italia. Satellite TV remains the main pay TV platform in the absence of cable TV, while IPTV has an increasing presence strengthened by upgraded fixed-line delivery networks. This report analyses Italy’s market for bundled services and digital media, providing an overview of the country’s digital TV markets and an assessment of regulatory and market measures to prepare for analogue switchover in 2012.

Key developments:

Analogue TV spectrum auction troubled by broadcaster compensation claims; Dahlia TV folds; Sky Italia and Fastweb team to provide bundled services; State Council allows Sky Italia withdraws from tender for DTT frequencies; TivùSat reports over one million active cards; regulator’s 2010 market data; operator data to September 2011.

Companies covered in this report include:

Telecom Italia, Wind, Fastweb, Tiscali, Sky Italia, Tivùsat.

Table of Contents

• 1. Synopsis
• 2. Digital media
  • 2.1 Key general trends
  • 2.2 Business models
    • 2.2.1 Bundled services
  • 2.3 Regulatory issues
    • 2.3.1 VoIP
• 3. Digital TV (DTV)
  • 3.1 Broadband (IPTV)
    • 3.1.1 Telecom Italia
    • 3.1.2 Wind
    • 3.1.3 Fastweb
    • 3.1.4 Tiscali
    • 3.1.5 Other developments
  • 3.2 Cable TV (CATV)
  • 3.3 Satellite-based digital pay TV developments
    • 3.3.1 Sky Italia
    • 3.3.2 Tivùsat
  • 3.4 Digital Terrestrial TV (DTTV)
  • 3.5 Analogue switchover
  • 3.6 The digital TV network in Italy
  • 3.7 Digital cinema
  • 3.8 Video-on-Demand (VoD)
  • 3.9 Personal Video Recorders (PVRs)
  • 3.10 Free-to-Air (FTA) TV
  • 3.11 VoIP
• 4. Related reports

• Table 1 – Market share by broadcaster – 2009 - 2010
• Table 2 – Revenue by broadcaster – 2009 - 2010
• Table 3 – Distribution of TV households by platform – 2008-2010
• Table 4 – Distribution of digital TV households by platform – 2008-2010
• Table 5 – Statistical overview of Italy’s broadcasting market – April 2010
• Table 6 – Pay TV subscribers by technology – 2003 - 2010
• Table 7 – Pay TV revenue by platform – 2008 - 2009
• Table 8 –TV revenue by platform – 2008 - 2009
• Table 9 – Pay TV market share by operator – 2009 - 2010
• Table 10 – Telecom Italia IPTV subscribers – 2007 - 2011
• Table 11 – Fastweb IPTV subscribers – 2008 - 2009
• Table 12 – Cable TV subscribers and penetration rate – 1996 – 2011; 2015
• Table 13 – Forecast satellite TV penetration – 2007 - 2015
• Table 14 – SKY Italia subscribers – 2006 - 2011
• Table 15 – SKY Italia financial data – 2007 - 2011
• Table 16 – Mediaset financial data (Italy) – 2006 - 2011
• Table 17 – Mediaset Premium active clients – 2007 - 2011
• Table 18 – DTTV receivers, forecasts and annual change – 2004 - 2013
• Table 19 – Telecom Italia VoIP subscribers – 2006 - 2011

• Chart 1 – Revenue by broadcaster – 2009 – 2010
• Chart 2 – Distribution of TV households by platform – 2008 - 2010
• Chart 3 – Distribution of digital TV households by platform – 2008 - 2010
• Chart 4 – Pay TV revenue by platform – 2008 - 2009
• Chart 5 – TV revenue by platform – 2008 - 2009
• Chart 6 – Mediaset financial data (Italy) – 2006 – 201`

• Exhibit 1 – Overview of digital media