Italy - Convergence - Triple Play & Digital TV

Synopsis

Italy’s market for triple play and converging media applications has been strengthened by the excellent DSL broadband network and the expanding fibre footprint. The digital TV market has progressed well, with a number of regions having switched to digital terrestrial TV and with broadcasters having set up a second DTH satellite platform to compete with Sky Italia. Satellite TV remains the main pay TV platform in the absence of cable TV, while IPTV has an increasing presence strengthened by upgraded fixed-line delivery networks. This report analyses Italy’s market for bundled services and digital TV in 2010, providing an overview of the country’s digital TV markets and an assessment of regulatory and market measures to prepare for analogue switchover in 2012.

Table of Contents

• 1. Synopsis
  
• 2. Convergence
  
  • 2.1 Key general trends
    
  • 2.2 Business models
    
    • 2.2.1 Triple play
      
    • 2.2.2 Quad play
      
  • 2.3 Regulatory issues
    
    • 2.3.1 VoIP
      
• 3. Digital TV (DTV)
  
  • 3.1 Broadband (IPTV)
    
    • 3.1.1 Telecom Italia
      
    • 3.1.2 Wind
      
    • 3.1.3 FASTWEB
      
    • 3.1.4 Tiscali
      
    • 3.1.5 Other developments
      
  • 3.2 Cable TV (CATV)
    
  • 3.3 Satellite-based digital pay TV developments
    
    • 3.3.1 Sky Italia
      
    • 3.3.2 Tivu Sat
      
  • 3.4 Digital Terrestrial TV (DTTV)
    
  • 3.5 Analogue switchover
    
  • 3.6 The digital TV network in Italy
    
  • 3.7 Digital cinema
    
  • 3.8 Video-on-Demand (VoD)
    
  • 3.9 Personal Video Recorders (PVRs)
    
  • 3.10 Free-to-Air (FTA) TV
    
  • 3.11 VoIP
    
• 4. Related reports
  

• Table 1 – Tiscali bundled service subscribers – 2008 - 2009
• Table 2 – Statistical overview of Italy’s broadcasting market – 2010
• Table 3 – Pay TV subscribers by technology – 2003 - 2010
• Table 4 – Digital pay TV revenue and growth in Italy (historic) – 2000 - 2005
• Table 5 – Forecast IPTV subscribers – 2006 - 2010
• Table 6 – Alice TV subscribers – 2007 - 2009
• Table 7 – FASTWEB IPTV subscribers – 2008 - 2009
• Table 8 – Cable TV subscribers and penetration rate – 1996 - 2010
• Table 9 – Forecast cable TV subscribers and annual change – 2010 - 2013
• Table 10 – Forecast satellite TV subscribers – 2007 - 2013
• Table 11 – SKY Italia subscribers – 2006 - 2009
• Table 12 – SKY Italia financial data – 2007 - 2009
• Table 13 – Mediaset financial data (Italy) – 2008 - 2009
• Table 14 – Mediaset Premium active clients – 2007 - 2008
• Table 15 – DTTV receivers, forecasts and annual change – 2004 - 2013
• Table 16 – Telecom Italia VoIP subscribers – 2006 - 2009

• Exhibit 1 – Overview of media convergence