Israel - Mobile Market - Overview and Statistics

Synopsis

Israel’s mobile communications market served by four mobile network operators in a saturated market. Competition has led the mobile network operators to engage in a round of merger and acquisition activity with fixed line players to offer integrated services. Competition further intensified following the granting of Israel’s first MVNO licence in June 2010 followed by two 3G licences in 2011. The difficulties of growth through new customer acquisition and voice tariff competition have led the operators to focus on mobile data, regularly launching new value-added products and extending their offerings to provide bundled services including fixed-line. 3G subscriber numbers are substantial. Success in selling mobile content and applications is essential to combat falling ARPU.

Key developments:

Competition to intensify as MVNOs establish operations and two new mobile 3G network operators enter the mobile broadband and applications market.

Companies covered in this report include:

Pelephone, Cellcom, Partner (Orange), MIRS, Golan Telecom

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Israel’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Regulatory issues
    • 2.2.1 Award of 3G mobile licences
    • 2.2.2 Connection charges
    • 2.2.3 Mobile Number Portability
    • 2.2.4 Mobile Virtual Network Operators (MVNOs)
    • 2.2.5 Roaming
    • 2.2.6 Early Termination Fee Reduction
  • 2.3 Mobile technologies
    • 2.3.1 Analogue
    • 2.3.2 Digital
    • 2.3.3 Integrated Digital Enhanced Network (iDEN)
    • 2.3.4 3G
    • 2.3.5 High-Speed Packet Access (HSPA)
  • 2.4 Fourth generation mobile
  • 2.5 Major mobile operators
    • 2.5.1 Pelephone Communications Ltd
    • 2.5.2 Cellcom
    • 2.5.3 Partner Communications Company Ltd (Orange)
    • 2.5.4 MIRS Communications Ltd
    • 2.5.5 Golan Telecom
  • 2.6 Mobile voice services
    • 2.6.1 Prepaid
  • 2.7 Mobile data services
  • 2.8 Mobile broadband
  • 2.9 Mobile content and applications
    • 2.9.1 Mobile TV
• 3. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1995 - 2011
• Table 2 – Mobile operators, subscribers and annual change – September 2011
• Table 3 – Mobile operators – total subscribers and market share – September 2011
• Table 4 – Pelephone – revenue, profit, monthly MOU and monthly ARPU – 2003 - 2011
• Table 5 – Cellcom – revenue, profit, monthly MOU, churn, and monthly ARPU – 2005 – 2011
• Table 6 – Partner Communications – revenue, profit, monthly MOU, churn, monthly ARPU – 2002 - 2011
• Table 7 – Partner – prepaid, postpaid and business subscribers – 2004 - 2011
• Table 8 – Mobile operators – data and content revenue as a percentage of total revenue – 2003 - 2011
• Table 9 – Total mobile subscriptions with broadband capability – 2006 - 2011