Israel - Mobile Market - Overview & Statistics

Synopsis

Israel’s mobile communications market is one of the most competitive in the region, with four operators in a saturated market. The difficulties of growth through new customer acquisition and voice tariff competition have led the operators to focus on mobile data, regularly launching new value-added products and extending their offerings to provide bundled services including fixed-line. Third generation services have been launched by the three major operators and subscriber numbers are significant. Success in selling mobile content and applications is essential to combat falling ARPU.

Table of Contents

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Israel’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Award of 3G mobile licences
      
    • 2.2.2 Connection charges
      
    • 2.2.3 Mobile Number Portability (MNP)
      
    • 2.2.4 Mobile Virtual Network Operators (MVNOs)
      
  • 2.3 Mobile technologies
    
    • 2.3.1 Analogue
      
    • 2.3.2 Digital
      
    • 2.3.3 integrated Digital Enhanced Network (iDEN)
      
    • 2.3.4 3G
      
    • 2.3.5 High-Speed Packet Access (HSPA)
      
  • 2.4 Major mobile operators
    
    • 2.4.1 Pelephone Communications Ltd
      
    • 2.4.2 Cellcom
      
    • 2.4.3 Partner Communications Company Ltd (Orange)
      
    • 2.4.4 MIRS Communications Ltd
      
  • 2.5 Mobile voice services
    
    • 2.5.1 Prepaid
      
  • 2.6 Mobile data services
    
    • 2.6.1 i-mode
      
    • 2.6.2 Push-to-talk (PTT)
      
  • 2.7 Mobile content and applications
    
    • 2.7.1 Mobile TV
      
    • 2.7.2 External content providers
      
• 3. Related reports
  

• Table 1 – Mobile subscribers and penetration – 1995 - 2008
• Table 2 – Mobile operators, subscribers and annual change – 2008
• Table 3 – Mobile operators – total subscribers, 3G subscribers and market share – 2008
• Table 4 – Mobile operators – MOU and ARPU –2008
• Table 5 – Pelephone: revenue, profit, monthly MOU and monthly ARPU – 2003 - 2009
• Table 6 – Cellcom – revenue, profit, monthly MOU, churn, and monthly ARPU – 2005 – 2009
• Table 7 – Partner Communications – revenue, profit, monthly MOU, churn, monthly ARPU – 2002 - 2009
• Table 8 – Partner – prepaid, postpaid and business subscribers – 2004 – 2008
• Table 9 – Mobile operators – data and content revenue as a percentage of total revenue – 2003 - 2008