Ireland - Digital Media Market - Insights, Statistics and Analysis

Synopsis

The market for converged media and applications in Ireland has been hampered by poor broadband infrastructure. The position has become brighter since 2008 as the main cable operator UPC Ireland has upgraded its network, and as the incumbent eircom has invested in its NGN and expanded its bundled services offers. Nevertheless, convergence in Ireland continues to suffer from limited fibre deployment beyond a few greenfield sites. This report presents an overview of all these platforms and major service providers in 2011. It also notes the status of digital TV via the terrestrial, cable and satellite platforms, as well as interactive TV services.

Key developments:

RTÉ initiates Saorview DTT service; coverage to be supplemented by satellite TV Saorsat; Magnet Networks launches free web TV; government’s NewEra broadband plans to support connectivity; eircom planning IPTV service in mid-2012; regulator and operator data to Q3 2011; market developments to early 2012.

Companies covered in this report include:

UPC Ireland, Smart Telecom, Magnet Networks, eircom, Casey Cablevision.

Table of Contents

• 1. Synopsis
• 2. Digital media
  • 2.1 Key general trends
  • 2.2 Business models
    • 2.2.1 Bundled services
    • 2.2.2 Smart Telecom
    • 2.2.3 Magnet Networks
    • 2.2.4 UPC Ireland
  • 2.3 Regulatory issues
    • 2.3.1 VoIP
    • 2.3.2 Multichannel Multipoint Distribution Systems (MMDS)
• 3. Digital TV
  • 3.1 Overview and statistics
    • 3.1.1 Digital dividend
  • 3.2 Broadband TV (IPTV)
  • 3.3 Cable TV
    • 3.3.1 Analogue
    • 3.3.2 Digital cable TV
    • 3.3.3 UPC Ireland
    • 3.3.4 Casey Cablevision
  • 3.4 Satellite TV
    • 3.4.1 Digital satellite TV
    • 3.4.2 BSkyB
  • 3.5 Digital Terrestrial TV (DTTV)
  • 3.6 Video-on-Demand (VoD)
  • 3.7 VoIP
  • 3.8 Digital cinema
  • 3.9 Interactive TV (iTV)
• 4. Related reports

• Table 1 – Subscribers to bundled services, by type – September 2011
• Table 2 – Statistical overview of Ireland’s broadcasting market – 2006 - 2011
• Table 3 – Uptake of broadcasting services, % of total – 2002 - 2011
• Table 4 – Proportion of pay TV and FTA households – 2008 - 2011
• Table 5 – Proportion of digital and analogue households – 2007 - 2011
• Table 6 – Uptake of broadcasting services, % of total – 2002 - 2011
• Table 7 – Digital TV: cable and satellite market share – 2004 - 2011
• Table 8 – Digital Pay TV subscribers as percentage of pay TV – 2004 - 2011
• Table 9 – Cable TV subscribers and penetration rate – 2000 – 2011; 2015
• Table 10 – Digital cable TV subscribers – 2005 - 2012
• Table 11 – UPC Ireland subscribers – 2006 - 2011
• Table 12 – UPC Ireland revenue – 2006 - 2009
• Table 13 – Satellite TV antennae and home penetration – 1992 – 2011; 2015
• Table 14 – BSkyB satellite TV subscribers – 2003 - 2008

• Chart 2 – Uptake of broadcasting services, proportion of total – 2002 - 2011
• Chart 3 – Digital TV: cable and satellite market share – 2004 - 2011
• Chart 4 – Cable TV subscribers and penetration rate – 2000 - 2011; 2015
• Chart 5 – UPC Ireland cable TV subscribers – 2006 - 2011
• Chart 6 – Satellite TV subscribers and home penetration – 2000 – 2011; 2015

• Exhibit 1 – Overview of digital media