Ireland - Digital Media Market - Insights, Statistics and Analysis

Synopsis

The market for converged media and applications in Ireland has been hampered by poor broadband infrastructure. The position has become brighter since 2008 as the main cable operator UPC Ireland has upgraded its network, and as the incumbent Eircom has invested in its NGN and expanded its bundled services offers. Nevertheless, convergence in Ireland continues to suffer from limited fibre deployment beyond a few greenfield sites. This report presents an overview of all these platforms and major service providers, noting the status of digital TV via the terrestrial, cable and satellite platforms, as well as interactive TV services.

Key developments:

Eircom launches eVision on Demand service; RTÉ initiates Saorview DTT service; UPC launches social TV app; coverage to be supplemented by satellite TV Saorsat; Magnet Networks launches free web TV; government’s NewEra broadband plans to support connectivity; Sky launches triple play service; regulator market data to Q4 2014; telcos’ operating and financial data to Q4 2014; recent market developments.

Companies covered in this report include:

UPC Ireland, Smart Telecom, Magnet Networks, Eircom, Casey Cablevision.

Table of Contents

  • 1. Synopsis
  • 2. Digital media
    • 2.1 Key general trends
    • 2.2 Business models
      • 2.2.1 Bundled services
      • 2.2.2 Smart Telecom
      • 2.2.3 Magnet Networks
      • 2.2.4 UPC Ireland
    • 2.3 Regulatory issues
      • 2.3.1 VoIP
      • 2.3.2 Multichannel Multipoint Distribution Systems (MMDS)
  • 3. Digital TV
    • 3.1 Overview and statistics
      • 3.1.1 Digital dividend
    • 3.2 Broadband TV (IPTV)
    • 3.3 Cable TV
      • 3.3.1 Analogue
      • 3.3.2 Digital cable TV
      • 3.3.3 UPC Ireland
      • 3.3.4 Casey Cablevision
    • 3.4 Satellite TV
      • 3.4.1 Digital satellite TV
      • 3.4.2 BSkyB
    • 3.5 Digital Terrestrial TV (DTTV)
    • 3.6 Video-on-Demand (VoD)
    • 3.7 VoIP
    • 3.8 Digital cinema
    • 3.9 Interactive TV (iTV)
  • 4. Related reports
  • Table 1 – Proportion of bundled services, by type – 2011 - 2013
  • Table 2 – Statistical overview of Ireland’s broadcasting market – 2008 - 2013
  • Table 3 – Proportion of homes by reception method – 2008 - 2013
  • Table 4 – Proportion of pay TV and FTA households – 2003 - 2013
  • Table 5 – Proportion of digital and analogue households – 2007 - 2013
  • Table 6 – Cable TV subscribers and penetration rate – 2000 – 2011; 2015
  • Table 7 – UPC Ireland subscribers – 2006 - 2012
  • Table 8 – UPC Ireland revenue (historic) – 2006 - 2009
  • Table 9 – Historic - Satellite TV antennae and home penetration – 1992 - 2004
  • Table 10 – Satellite TV antennae and home penetration – 2005 - 2011; 2015
  • Table 11 – BSkyB satellite TV subscribers – 2003 - 2008
  • Chart 2 – Cable TV subscribers and penetration rate – 2000 - 2011; 2015
  • Chart 3 – UPC Ireland cable TV subscribers – 2006 - 2012
  • Chart 4 – Satellite TV subscribers and home penetration – 2000 - 2011; 2015
  • Exhibit 1 – Overview of digital media

Focus Report profile

Technologies

Broadcasting
Digital Media

Number of pages: 16

Status: Current

Last update: 23 April 2015
View update history

Analyst: Henry Lancaster

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