During the last two years the market for converged media and applications in Ireland has evolved rapidly in line with the improved reach and capacity of broadband infrastructure. Both the government through its National broadband Scheme, and operators such as eir and Vodafone Ireland through their investment programs, are extending the reach of improved broadband services for customers. By early 2016 eir had signed up about 30,000 customers on its FttP infrastructure while. Vodafone, in conjunction with the utility ESB, also has a 1Gb/s offer. Virgin Media Ireland, formerly UPC Ireland, is also looking to adopt the DOCSIS3.1 standard which will boost download speeds to above 1Gb/s. These infrastructure upgrades improve the ability of subscribers to tap into a wide range of OTT services, including videostreaming services from the likes of Netflix and other providers. This report presents an overview of all these platforms and major service providers, noting the status of digital TV via the terrestrial, cable and satellite platforms, as well as interactive TV services.
Vodafone Ireland becomes a quad-play provider with its IPTV launch; Virgin Media Ireland discontinues its MMDS service; eir launches eVision on Demand service; RTÉ initiates Saorview DTT service; Magnet Networks launches free web TV; government’s NewEra broadband plans to support connectivity; Sky launches triple play service; report updates includes the regulator’s market data to Q4 2015, telcos’ operating and financial data to Q1 2016, recent market developments.
Companies mentioned in this report:
Virgin Media Ireland, Smart Telecom, Magnet Networks, eir (Eircom), Casey Cablevision.