Synopsis
Growth in India’s mobile sector, from a humble start in the mid-1990s, has really picked up pace in recent years, aided by higher subscriber volumes, lower tariffs and falling handset prices. Home to a clutch of global operators working with local companies, India had around 290 million mobile subscribers (including GSM and CDMA services) by mid-2008. And the market was growing at an annual rate of over 50%. While the ARPU has been steadily declining as competing operators offer cheaper tariffs the usage levels have been high thus slowing the decline in ARPU. By 2008 there was a major push to take mobile services into the poorer and rural areas of the country. This report provides an overview of India’s mobile market.