Synopsis
Since television was first introduced in India in 1959, the country has emerged as one of the largest TV markets in the world. Television is estimated to reach around 60% of all individuals (urban and rural) in India. In the last decade the television programming landscape has also been totally transformed. India has one of the largest broadcasting networks in the world. Doordarshan, the Indian National Television Network established in 1959, reaches more than 90% of the population. The type of expansion being witnessed in digital media is expected to continue at an increased rate. Convergence of broadcasting and telecommunications is in its early stages and IPTV has been launched.